Sr. Manager, AI Search & Discoverability

About the Company

This job is with Thermo Fisher Scientific, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.

Work Schedule & Environment

Standard (Mon-Fri) in an office environment.

Job Description

As part of the Customer Marketing Organization, the Sr. Manager, AI Search & Discoverability will join the Performance Marketing organization to lead Thermo Fisher’s evolution in AI-driven and generative search. This role ensures our brands, products, and expertise are discoverable across both traditional search engines and emerging AI-powered experiences.

This position combines strategic leadership with operational oversight, shaping how Thermo Fisher appears across intelligent search surfaces. The ideal candidate brings deep technical search expertise, a strong understanding of generative and answer-engine ecosystems, and a passion for innovation at enterprise scale. This leader will collaborate closely with Product, Divisional Marketing, Digital Technology, Analytics, Content, and Media teams to drive visibility, accuracy, and long-term discoverability while future-proofing our search strategy.

What will you do?

• Lead and develop a multi-disciplinary AI search organization, including AEO/GEO, shared services, and technical intelligent search teams.
• Define and execute enterprise strategies across Thermo Fisher’s digital ecosystem, ensuring visibility across discovery platforms.
• Translate evolving AI search, SERP, and LLM trends into scalable standards, governance, and frameworks.
• Partner with Product, Divisional Digital, IT/DT, Analytics, and Channel teams to align discoverability priorities with business and demand generation objectives.
• Oversee technical search health, including crawlability, rendering, schema/structure, and AI-specific markup.
• Direct AI-ready content strategies, including content briefs, topic prioritization, and optimization.
• Establish and oversee AI visibility monitoring, including presence in AI summaries, citations, misinformation intake, and LLM accuracy checks.
• Own reporting frameworks and dashboards for AI visibility performance, communicating insights, risks, and opportunities to senior leadership.
• Drive innovation through partnerships advancing automation, tooling, and AI-search measurement capabilities.
• Serve as a senior subject-matter expert for AI-driven search and discoverability best practices.
• Manage external vendors and partners supporting technical search, AI visibility, and optimization initiatives.

Education

• Bachelor’s in marketing, data/IT, or related field; Master’s preferred.

Experience

• 10+ years of technical digital discoverability experience, with 4+ years leading multi-team or enterprise-scale initiatives.
• Deep expertise in technical search, including schema/structured data, site migrations, performance, and AI-readiness.
• Experience optimizing for AI-driven and generative search platforms, including answer engines and LLM-based discovery.
• Proven ability to adapt strategies to algorithm changes, evolving SERP formats, and emerging AI search behaviors.
• Strong cross-functional leadership experience within matrixed, global organizations.
• Proficiency with enterprise digital tools (GSC, SEMrush, Screaming Frog, Looker Studio, Adobe, CMS platforms).
• B2B or Life Sciences experience; familiarity with scientific or technical content strongly preferred.

Knowledge, Skills, Abilities

• Ability to work effectively with remote and global teams across time zones.
• Strong stakeholder influence skills; able to communicate complex technical concepts to executive audiences.
• Highly organized, detail-oriented, and able to manage multiple initiatives simultaneously.
• Strong written and verbal communication, project management, and documentation skills.
• Working proficiency in Excel, PowerPoint, and Microsoft Teams.

Key skills/competency

• AI Search
• Generative Search
• Discoverability
• AEO
• SEO
• LLM Optimization
• Technical Search
• Schema Data
• Digital Marketing
• Analytics