Senior Product Manager - Customer Growth, Last Mile Rentals Expansion
myGwork - LGBTQ+ Business Community · Madrid, Community of Madrid, Spain
- On site
- Full-time
- $150,000 / year
- Madrid, Community of Madrid, Spain
Job highlights
- Drive rental growth and fleet efficiency in last-mile delivery.
- Define product strategy for customer conversion and repeat usage.
- Optimize pricing and commercial models for sustainability.
- Analyze utilization patterns and customer behavior.
- Lead cross-functional initiatives for program growth.
About the role
About the Role
At Amazon, we're working to be the most customer-centric company on earth, constantly improving how we fulfill and deliver orders right to our customers' doorsteps. The Last Mile Rental (LMR) team is at the forefront of this mission, pioneering an innovative vehicle sharing program that enables more flexible and efficient delivery operations. This is a unique opportunity to join a rapidly growing program within Amazon Logistics and help shape the future of last-mile delivery.In this role, you will own the demand and utilization flywheel that drives rental growth and fleet efficiency across the LMR program. You'll define the product strategy that converts customer insights into initiatives that increase vehicle utilization, rental conversion, and repeat usage. Your expertise in customer behavior analysis, growth experimentation, and data-driven product development will be essential as you identify why customers choose to rent-or not-and translate those insights into scalable product improvements. You'll architect the value proposition and go-to-market strategy that differentiates the vehicle sharing program, while building mechanisms that continuously capture customer voice and drive customer-led innovation. Working across product, marketing, operations, and analytics, you'll lead cross-functional initiatives that drive program growth and sustainability.
This role is available in Madrid, London or Luxembourg.
Key job responsibilities
- Customer Demand & Conversion Strategy: Define product strategy that drives rental demand and customer conversion across the rental lifecycle. Identify why customers choose to rent-or choose not to-and translate behavioral insights into product initiatives that increase adoption and repeat usage.
- Pricing Strategy & Optimization: Own pricing strategy and commercial models that maximize utilization and program sustainability. Develop and test pricing frameworks that balance customer value with business viability, partnering with operations to implement data-driven pricing decisions.
- Utilization & Growth Analytics: Analyze vehicle utilization patterns and rental trends to identify opportunities for improved fleet efficiency. Develop frameworks to measure customer engagement, conversion rates, and repeat usage metrics that inform product roadmap decisions.
- Value Proposition & Market Positioning: Architect go-to-market strategy and value propositions that differentiate the vehicle sharing program and drive customer preference. Monitor rental industry trends, competitor activities, and customer preferences to inform strategic positioning and identify emerging opportunities.
- Cross-Functional Product Leadership: Partner with marketing, operations, and analytics teams to align initiatives that improve customer acquisition, retention, and fleet utilization. Communicate strategy, insights, and results to senior leadership.
A day in the life
As a Senior Product Manager - Customer Growth, you'll spend your days uncovering the "why" behind rental decisions. You'll dive into customer feedback sessions, analyze booking abandonment patterns, and run experiments to test hypotheses about what drives conversion. One day you might be modeling pricing scenarios to find the optimal balance between affordability and program viability. The next, you're presenting market intelligence on competitor offerings to inform positioning decisions. You'll perform analysis that tracks leading indicators of demand shifts, partner with operations to understand supply constraints, and work with the communications team to craft messaging that resonates with target segments.About The Team
You'll be joining a dynamic team of product and process improvement managers who combine strategic thinking with operational excellence. We're a collaborative group that thrives on solving complex challenges and driving innovation in the last-mile delivery space. Our team maintains a startup mindset while leveraging Amazon's scale to create lasting impact. We value diverse perspectives and are passionate about mentoring and developing our team members as we continue to grow and expand our program globally.Basic Qualifications
- Bachelor's degree in marketing, economics, business or equivalent
- Experience in product or program management, product marketing, business development or technology
- Experience using data and metrics to back up assumptions, evaluate outcomes and make data-driven decisions
- Experience managing, analyzing and communicating results to senior leadership while working cross functionally across several teams
Preferred Qualifications
- Experience with pricing and selection strategy
- Experience in customer segmentation, customer behavior analysis, conjoint/trade-off modeling
- Experience in vehicle rental, fleet management, mobility services, or marketplace platforms
Key skills/competency
Senior Product Manager, Customer Growth, Last Mile Delivery, Product Strategy, Demand Generation, Utilization Optimization, Data Analysis, Pricing Strategy, Cross-functional Leadership, Go-to-Market StrategySkills & topics
- Senior Product Manager
- Product Management
- Customer Growth
- Last Mile Delivery
- Demand Generation
- Fleet Management
- Data Analysis
- Pricing Strategy
- Market Positioning
- Cross-functional Leadership
- Amazon
- Madrid
- London
- Luxembourg
- Product Strategy
- Growth Experimentation
- Business Development
- Analytics
- Marketing
How to get hired
- Tailor your resume: Highlight experience in product management, customer growth, and data-driven decision-making, aligning with Amazon's customer-centric values.
- Showcase growth expertise: Emphasize your success in customer behavior analysis, experimentation, and developing go-to-market strategies.
- Prepare for behavioral questions: Be ready to discuss your experience leading cross-functional teams and communicating with senior leadership.
- Understand Amazon's culture: Research Amazon's leadership principles and how they apply to this Senior Product Manager role.
Technical preparation
Master A/B testing and experimentation methodologies.,Practice analyzing large datasets for customer insights.,Develop strategies for pricing optimization models.,Understand fleet management and mobility platforms.
Behavioral questions
Describe a time you drove significant customer growth.,How have you handled cross-functional team conflicts?,Tell me about a data-driven product decision.,How do you balance customer value and business viability?
Frequently asked questions
- What is the primary focus of the Senior Product Manager - Customer Growth role at Amazon?
- The Senior Product Manager - Customer Growth role at Amazon focuses on driving rental demand and fleet efficiency within the Last Mile Rental (LMR) program. This involves defining product strategies, optimizing pricing, analyzing customer behavior, and leading cross-functional teams to enhance vehicle utilization and customer engagement.
- What are the key responsibilities for this Senior Product Manager position at Amazon?
- Key responsibilities include defining customer demand and conversion strategies, owning pricing strategy and optimization, analyzing utilization and growth metrics, architecting value propositions and market positioning, and leading cross-functional product initiatives with marketing, operations, and analytics teams.
- What qualifications are essential for the Senior Product Manager - Customer Growth role?
- Essential qualifications include a Bachelor's degree in marketing, economics, business, or equivalent; experience in product or program management, product marketing, or business development; proficiency in using data and metrics for decision-making; and experience communicating results to senior leadership across teams.
- Which preferred qualifications would make a candidate stand out for this role at Amazon?
- Preferred qualifications include experience with pricing and selection strategy, customer segmentation, customer behavior analysis, conjoint/trade-off modeling, and experience in vehicle rental, fleet management, mobility services, or marketplace platforms.
- What locations are available for the Senior Product Manager - Customer Growth role?
- This role is available in Madrid, London, or Luxembourg, offering flexibility for candidates in these European locations.
- How does Amazon emphasize inclusivity in its hiring for this role?
- Amazon is an inclusive employer and a member of myGwork, the LGBTQ+ business community. They focus on recruiting based on experience and skills and provide resources for workplace accommodations for individuals with disabilities.
- What is the 'demand and utilization flywheel' mentioned for the LMR program?
- The 'demand and utilization flywheel' refers to the interconnected strategies that drive both customer rentals (demand) and efficient use of the vehicle fleet (utilization). As demand increases, more vehicles are used, leading to better efficiency, which in turn can support further growth and program sustainability.
- How does the Senior Product Manager contribute to Amazon's mission?
- This role directly contributes to Amazon's mission by pioneering innovative solutions in last-mile delivery through the Last Mile Rental program, aiming for more flexible and efficient operations that ultimately benefit the customer.