CRO Specialist
@ MSC Cruises

Naples, Campania, Italy
€70,000
On Site
Full Time
Posted 22 hours ago

Your Application Journey

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Email Hiring Manager

XXXXXXXXXX XXXXXXXXXXX XXXXXX******* @msccruises.com
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Job Details

Your Purpose

MSC Cruises is the world’s third-largest cruise brand and a leader in Europe, South America, the Gulf region, and Southern Africa. With a strong presence in the Caribbean, North America, and Far East markets, MSC Cruises is the fastest-growing global cruise brand. Headquartered in Geneva, MSC Cruises is part of the Cruise Division of MSC Group, a privately held Swiss-based shipping and logistics conglomerate with over 300 years of maritime heritage. The contemporary brand operates a modern fleet of 22 cruise ships with three new vessels launching in 2025, 2026, and 2027.

Your Impact

As a CRO Specialist, you will work within the Digital Product, Design & CRO team to elevate the digital experience of MSC Cruises website users. Your responsibilities include monitoring website performance, interpreting data to inform actionable improvements, designing and executing A/B tests, multivariate tests and personalization campaigns, and collaborating with cross-functional teams to ensure data-driven UX and CRO enhancements. You will also analyze test results, monitor conversion funnels, and utilize insights from heat maps and session recordings to identify and resolve user pain points.

Your Journey so far

The ideal candidate has over 3 years of proven experience in Conversion Rate Optimization, is proficient with A/B testing and personalization tools, and possesses technical knowledge of HTML, CSS, and JavaScript. A background in marketing, digital, or related fields, strong analytical skills with a deep understanding of statistical significance, and a collaborative mindset are essential. Fluency in English and proficiency in MS Office are required; familiarity with Adobe Target and Adobe Analytics is a plus.

Your Essentials

Eligibility to work in Italy is required.

Our Commitment

MSC Cruises is committed to fostering diversity, inclusivity, and an environment where every team member feels valued. The company actively pursues meaningful actions that positively impact guests, employees, and the planet.

Key skills/competency

  • conversion rate
  • A/B testing
  • digital optimization
  • user analytics
  • UX insights
  • website performance
  • data analysis
  • personalization
  • CMS expertise
  • statistical significance
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How to Get Hired at MSC Cruises

🎯 Tips for Getting Hired

  • Customize your resume: Highlight CRO and A/B testing experience.
  • Research MSC Cruises: Understand their maritime heritage and digital focus.
  • Prepare portfolio: Showcase previous web optimization projects.
  • Practice interview questions: Focus on digital conversion strategies.

📝 Interview Preparation Advice

Technical Preparation

Review HTML, CSS, JavaScript basics.
Practice setting up A/B tests effectively.
Analyze conversion funnels with analytics tools.
Study statistical analysis for CRO impact.

Behavioral Questions

Describe a challenging CRO project completed.
Explain a time you used data insights.
Discuss cross-functional team collaboration experience.
Share how you manage tight deadlines.

Frequently Asked Questions