E-commerce Product Manager

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

E-commerce Product Manager Role Overview

We’re looking for a forward-thinking E-commerce Product Manager to own, optimize, and scale our Shopify ecosystem across both front-end experience and back-end infrastructure. This role blends site merchandising, digital operations, and customer experience strategy — ensuring that every product drop, campaign, and touchpoint drives both conversion and brand consistency.

The primary goal of this role is to own and optimize our Shopify storefront to boost conversion rates. You’ll thrive at the intersection of creativity and structure — combining hands-on Shopify expertise with a strategic eye for growth, storytelling, and innovation. The ideal candidate is equally comfortable working in Shopify’s back end, interpreting analytics, and collaborating cross-functionally with product, operations, development, and marketing teams.

Storefront & Merchandising

• Own site navigation, merchandising strategy, and product storytelling across collections and categories.
• Manage product uploads, sunsetting, tagging, and organization to ensure clarity, analytics accuracy, and UX optimization.
• Update and optimize site imagery, product descriptions, and copy to support launches and campaigns.
• Collaborate with product and creative teams to maintain standardized naming conventions, tone, and on-brand messaging.
• Implement best practices for mobile-first design and seamless checkout experiences.

Analytics, Testing & Optimization

• Develop and own structured A/B and multivariate testing strategies to optimize user flows, conversion rates, and engagement.
• Track analytics, user journeys, and funnel performance — translating insights into actionable strategies that enhance site UX and merchandising.
• Maintain clean, accurate data feeds (Google Merchant Center, Meta, Klaviyo) for compliance and performance.
• Identify and implement new tools or features that improve site speed, personalization, and search capabilities.
• Build feedback loops between analytics, CX, and merchandising to inform future site and product decisions.

Cross-Functional Collaboration & Digital Innovation

• Act as the central point between creative, operations, and marketing — ensuring alignment across every campaign and product drop.
• Collaborate with developers and designers to bring new concepts from initiation through QA and launch.
• Partner with performance marketing and CRM teams to synchronize paid, social, and email campaigns.
• Manage and optimize transactional emails, lifecycle flows, and CX touchpoints using Klaviyo and automation tools.
• Work closely with operations and fulfillment teams to ensure inventory accuracy, warehouse logic, and efficient order flows.
• Explore and prototype new digital experiences (interactive content, personalization, and automation initiatives).

Promotions & Growth Initiatives

• Plan, manage, and execute sitewide promotions, discount strategies, and campaign mechanics.
• Support go-to-market strategies for new product drops with site setup, messaging, and launch execution.
• Develop innovative customer incentives (bundles, tiered carts, gift-with-purchase programs, reviews).
• Leverage insights from top-performing products to guide merchandising, creative direction, and future drops.

Shopify Back-End Management & Operational Integrity

• Audit and maintain a clean Shopify environment — from apps and integrations to tagging and inventory structures.
• Streamline back-end processes for scalability, efficiency, and compliance.
• Monitor inventory complexities (e.g., shared blanks, print-on-demand models, warehouse assignments).
• Ensure transactional compliance, consent collection, and privacy standards.
• Champion automation and process improvement initiatives that reduce friction and enhance team efficiency.

Qualifications

• 3–5+ years of ecommerce experience, ideally managing Shopify storefronts.
• Deep understanding of digital merchandising, UX, and conversion rate optimization.
• Hands-on experience with Shopify Plus, Google Analytics, Klaviyo, and A/B testing platforms.
• Proven ability to collaborate across creative, marketing, product, and logistics teams.
• Analytical thinker who can generate insights and translate them into action.
• Strong communication and copywriting skills with attention to brand tone and customer experience.

What Success Looks Like

The Shopify storefront is visually cohesive, and aligned with active campaigns. Product launches and promotions are executed seamlessly across all digital channels. Analytics and testing actively shape decisions and improve conversion rates. Cross-functional communication is proactive, structured, and collaborative. Back-end systems are lean, organized, and scalable. CX, operations, and marketing teams work in sync to deliver a unified customer experience.

Benefits

The Perks, Why Work On the MrBeast Team

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

Key skills/competency

• Shopify Plus
• Conversion Rate Optimization
• Digital Merchandising
• A/B Testing
• Google Analytics
• Klaviyo
• User Experience (UX)
• Cross-functional Collaboration
• E-commerce Strategy
• Data-driven Decision Making