B2B Enterprise Global Marketing Lead
Motorola Mobility (a Lenovo Company) · United States
- Hybrid
- Full-time
- $150,000 / year
- United States
Job highlights
- Lead global B2B marketing for Motorola's enterprise business.
- Develop and execute global brand strategy.
- Strengthen brand awareness and drive consideration.
- Analyze new business opportunities for marketing.
- Manage B2B marketing budgets and agency resources.
About the role
About Lenovo
Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.About the Role
Exciting opportunity to join one of the fastest growing mobile technology players in the world leading global marketing for Motorola’s Enterprise business. Motorola is a global mobile technology player with double digit billions in revenue. One of the key strategic pillars is to accelerate growth into the enterprise mobility space. This role will lead Enterprise Marketing for the business working closely with key senior stakeholders across the organization including Sales, Product, Strategy Operations.Responsibilities
- Lead the development of the global marketing B2B communication brand strategy
- Strengthen brand awareness, consideration, and purchase intent for Motorola’s B2B proposition
- Work closely with geographies, sales product teams to develop an enterprise brand strategy and communication approach that is relevant for each market needs
- Analyze new business opportunities and the marketing strategy needed to succeed within them.
- Collaborate with the Motorola global regional team including PR, Digital, Brand, Retail marketing
- Rally win internal support for conceptual ideas, marketing go to market plans, propositions, and strategies
- Manage, administer, and track all B2B marketing budgets
- Motivate and challenge agency resource
- Drive innovation/disruption with a challenger mindset
Basic Qualifications
- At least 8+ years marketing communication experience with significant exposure to B2B hardware, software or services marketing
- Bachelor’s degree (or equivalent practical experience)
- Proficient with marketing activities including brand strategy and planning, campaign development, sell-in propositions, development of training materials, traditional and digital advertising, web development , CRM, social media, transcreation, and budget development and control
Preferred Qualifications
- Excellent understanding of channel customer marketing
- Team leader with experience in a matrixed brand management structure, and of working successfully across borders and cultures
- Ability to influence and follow through successful plans within large, dynamic organizations
- Prior experience in marketing products or services to IT decision makers, channel marketing would be preferred
- Team player that leads by example, motivates and inspires
- Develops strong business relationships, and collaborates with all levels of an organization
- Accomplished idea-generator who can push teams to find new and innovative ways to maximize available resources
Compensation & Benefits
The base salary budgeted range for this position is $120k - 180K. Individuals may also be considered for bonus and/or commission. Lenovo’s various benefits can be found on www.lenovobenefits.com.Equal Opportunity Employer
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.Key skills/competency
- B2B Marketing
- Global Marketing Strategy
- Brand Awareness
- Enterprise Marketing
- Marketing Communication
- Product Marketing
- Channel Marketing
- Digital Marketing
- Budget Management
- Team Leadership
Skills & topics
- B2B Marketing
- Global Marketing
- Enterprise Marketing
- Marketing Strategy
- Brand Management
- Communication
- Digital Marketing
- Product Marketing
- Marketing Leadership
- Motorola
- Lenovo
- B2B
- Hardware
- Software
- Services
- Marketing Communication
- Campaign Development
- Budget Management
- Agency Management
- Team Leadership
How to get hired
- Tailor your resume: Highlight B2B marketing, global strategy, and enterprise experience.
- Showcase leadership: Emphasize team leadership and cross-cultural collaboration.
- Quantify achievements: Use data to demonstrate impact on brand awareness and sales.
- Prepare for interviews: Be ready to discuss B2B challenges and innovative solutions.
- Understand Lenovo's culture: Research their values and 'We WOW our customers' philosophy.
Technical preparation
Review B2B marketing frameworks.,Analyze recent Motorola enterprise campaigns.,Prepare case studies on B2B growth.,Understand enterprise mobility market trends.
Behavioral questions
Describe leading a global marketing strategy.,How do you influence cross-functional teams?,Share an example of driving innovation.,How do you manage B2B marketing budgets?
Frequently asked questions
- What is the salary range for the B2B Enterprise Global Marketing Lead at Motorola Mobility?
- The base salary budgeted range for the B2B Enterprise Global Marketing Lead position at Motorola Mobility is $120,000 to $180,000 annually. Individuals may also be eligible for bonus and/or commission.
- What are the key responsibilities of the B2B Enterprise Global Marketing Lead role at Motorola?
- The B2B Enterprise Global Marketing Lead will be responsible for developing the global marketing B2B communication brand strategy, strengthening brand awareness and consideration for Motorola's B2B proposition, analyzing new business opportunities, and managing B2B marketing budgets.
- What qualifications are required for the B2B Enterprise Global Marketing Lead position?
- Required qualifications include at least 8+ years of marketing communication experience with significant exposure to B2B hardware, software, or services marketing, and a Bachelor's degree or equivalent practical experience. Proficiency in brand strategy, campaign development, digital advertising, and budget control is also necessary.
- What are the preferred qualifications for this global marketing role at Motorola?
- Preferred qualifications include an excellent understanding of channel customer marketing, experience as a team leader in a matrixed environment, ability to influence within large organizations, and prior experience marketing to IT decision makers.
- How can I highlight my experience for the B2B Enterprise Global Marketing Lead role at Motorola?
- To highlight your experience for the B2B Enterprise Global Marketing Lead role, focus on quantifying your achievements in B2B marketing communication, global strategy development, brand awareness campaigns, and budget management. Showcase any experience leading teams or working in cross-functional, international environments.
- What is Lenovo's approach to diversity and inclusion for this B2B marketing role?
- Lenovo is an Equal Opportunity Employer and does not discriminate based on race, color, sex, age, religion, sexual orientation, gender identity, national origin, veteran status, or disability. They are committed to building a more inclusive and equitable future.
- What is the expected application deadline for the B2B Enterprise Global Marketing Lead position in Colorado?
- In compliance with Colorado's EPEWA, the expected application deadline for this position is March 27, 2026.