11 days ago
Mobile User Acquisition Manager
Moon Active
On Site
Full Time
₪250,000
Tel Aviv-Yafo, Tel Aviv District, Israel
Job Overview
Job TitleMobile User Acquisition Manager
Job TypeFull Time
CategoryCommerce
Experience5 Years
DegreeMaster
Offered Salary₪250,000
LocationTel Aviv-Yafo, Tel Aviv District, Israel
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Job Description
About Moon Active
Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.
As we expand, we're looking for a Mobile User Acquisition Manager to join our amazing Marketing team.
Key Responsibilities
- Acquire new and high-quality players for the games in an efficient and profitable manner.
- Adjust campaign bids, targets, and audience settings based on performance data to maximize efficiency and improve player quality.
- Manage campaigns by optimizing and maximizing ROI across large-scale media platforms such as Facebook, Twitter, Instagram, and various Video Networks.
- Make recommendations on campaign enhancements including retargeting, bid automation, etc
- Improve performance by conducting A/B testing with new creatives and tools.
- Monitor campaign metrics and identify key trends and anomalies to ensure budgets are spent effectively while maximizing performance.
- Identify and implement new customer acquisition channels while influencing strategies for key digital marketing initiatives.
Requirements
- BSc in Industrial Engineering, Economics, Business, Law (LL.B) or similar fields
- Exceptional analytical and quantitative skills, Strong Excel skills
- Able to multitask and prioritize among many competing needs in a fast-paced, fluid environment, and ensure delivery dates are met
- Fluent Verbal and Written English Skills required
Advantageous Skills
- Previous experience in a data driven environment
- Passion for mobile and casual gaming
- Understanding of mobile attribution
Key skills/competency
- User Acquisition
- Mobile Marketing
- Performance Marketing
- Campaign Management
- ROI Optimization
- A/B Testing
- Data Analysis
- Excel
- Facebook Ads
- Mobile Attribution
How to Get Hired at Moon Active
- Research Moon Active's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume: Customize your resume and cover letter to highlight experience in mobile user acquisition, data analysis, and ROI optimization, specifically for gaming.
- Showcase relevant projects: Prepare to discuss successful mobile marketing campaigns, A/B testing results, and your proficiency with platforms like Facebook Ads and Google Ads.
- Understand the gaming market: Demonstrate a passion for mobile and casual gaming and an understanding of key market trends and mobile attribution.
- Prepare for analytical questions: Moon Active values strong analytical skills; be ready to solve problems, discuss data-driven decisions, and showcase Excel proficiency.
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05How does Moon Active approach campaign optimization in user acquisition?
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