Senior Media Buyer

@ Mood

Overview

Mood is seeking a Senior Media Buyer, Paid Growth Lead to architect and operate our next phase of digital growth. This is a hands-on operator role, managing tens of millions in annual spend, directing creative strategy, and driving a nine-figure DTC brand. You will report directly to the CEO and be responsible for building a world-class growth engine.

About Mood

Mood is the category-defining DTC hemp brand with nine-figure revenue, built by performance marketers. Our mission is to get premium hemp products into millions of households and retain customers with a smart, compliance-savvy approach.

The Opportunity

In this role, you will take command of Mood's paid acquisition machine across multiple channels:

• Manage Meta, Google/YouTube, TikTok, Snap, X, DSPs, podcasts, and AppLovin.
• In-house media buying along with selective agency management.
• Control creative direction including UGC strategies, short-form video, AI-generated ads, and high production value shoots.
• Build resilient account structures, escalation playbooks, and recovery systems.
• Create dashboards, pacing, and incrementality reads to demonstrate business impact.

Immediate Responsibilities

• Own Meta ecosystem end to end including buying, daily optimization, and account hygiene.
• Command Google/YouTube as a secondary engine.
• Extend reach into podcasts and AppLovin with test-and-scale frameworks.
• Begin in-housing outsourced media functions and evaluate what to keep external.

60–120 Day Priorities

• Scale profitably by focusing on high-LTV customer acquisition.
• Collaborate with the data team to shape offers, pricing, and retention strategies.
• Diversify into at least two new channels with validated test loops.
• Innovate with next-gen landing pages using CRO frameworks and A/B testing.

Requirements

• Proven performance managing $100M+ lifetime spend, $10M+ in single account.
• Strong multi-channel expertise in Meta and Google.
• Experience in restricted categories (CBD, supplements, etc.).
• Hands-on creative operator skilled at briefing and iterating winning creative.
• CRO fluency with demonstrable impact on conversion rates.
• Proficiency with attribution tools like TripleWhale, GA4, Mixpanel, and MMMs.
• Leadership capability to coach junior buyers while engaging directly in platform tasks.

Nice to Have

• Track record scaling daily spend from $50K/day to $150K+/day.
• Experience building UGC/creator systems and offline DSP testing.
• Experience in hemp, supplements, or telehealth sectors.

Work Environment & Culture

You will work in a fast-paced, high-stakes environment. Our culture values extreme ownership, clear communication, and daily iteration. This is not for those seeking a traditional corporate role.

How to Apply

Send your resume, cover letter, and any additional materials (Loom videos, case studies, dashboards, screenshots, or ad samples) that demonstrate your expertise and thinking process.

Key Skills/Competency

• Digital Marketing
• Media Buying
• Creative Direction
• Performance Marketing
• Account Optimization
• DTC Strategies
• Attribution Analysis
• Multi-channel Management
• Data-Driven Decision Making
• Leadership