Senior Content Manager - Healthcare

Company Description: Montu

Montu is Australia's largest healthtech business, focused on alternative healthcare. Established in 2019, Montu supports patients, doctors, and pharmacies through its Alternaleaf clinic, provides accredited healthcare education to clinicians via its SAGED platform, and offers dispensing solutions to pharmacies across Australia through Leafio. As a founding member of Cannabis Council Australia, a non-for-profit advocacy body, Montu actively advances legislative change across the healthcare landscape. Our core mission is to make alternative healthcare more affordable and accessible for the millions who stand to benefit.

Montu has achieved remarkable success, being recognized as Australia’s fastest-growing tech company in the Deloitte TechFast 50 for two consecutive years (#1 in 2022 and 2023), with revenue growth of 26,000% and 9,000% respectively. Named #1 on LinkedIn’s Top Startups Australia 2024, Montu has solidified its position as the largest business of its kind outside North America and continues its significant evolution.

This role is an Australia-based, fully work-from-home position, with convenient access to co-working spaces in major cities like Sydney, Melbourne, and Brisbane.

Job Description: Senior Content Manager - Healthcare

As the Senior Content Manager - Healthcare, you will lead a dedicated team of medical writers and copywriters. Your primary responsibility will be to ensure all content consistently aligns with our brand voice, effectively driving engagement and conversion, particularly with our primary target audience: Health Care Professionals (HCPs).

This pivotal role is accountable for leading the content strategy and its execution across all marketing channels within a highly regulated medical and healthcare environment. You will be instrumental in building brand authority, generating leads, fostering customer engagement, and delivering critical education through high-quality, compliant, and evidence-based content.

Success in this position demands a unique blend of strong people leadership, astute strategic thinking, meticulous attention to detail, comprehensive healthcare industry knowledge, deep regulatory awareness, and exceptional storytelling abilities to produce impactful content that directly supports business growth.

Content Strategy & Planning

• Develop and execute a robust content strategy directly aligned with commercial objectives.
• Lead comprehensive content planning across various product lines, brands, and campaigns, meticulously managing the content calendar for both digital and offline channels.
• Define key audience segments, with a strong emphasis on HCPs, ensuring content effectively supports their entire customer journey from initial awareness through conversion and ultimately, retention.
• Facilitate engaging workshops and ideation sessions to drive innovative campaign and content development.
• Establish clear content standards, comprehensive style guides, and rigorous quality benchmarks.
• Conduct thorough research into industry trends, customer needs, and competitor activities, in close partnership with marketing leads, to inform and refine strategy.

Content Development & Quality

• Oversee the production of a diverse range of high-quality content, including eDMs, sales collateral, clinical education materials, onsite content, articles, blog posts, social media updates, video content, and other channel-specific formats.
• Conduct meticulous proofreading of all content to ensure accuracy and strict adherence to the brand's tone of voice.
• Collaborate closely with Medical Affairs, Legal, and Regulatory teams for content review and approvals, guaranteeing full medical and regulatory compliance.
• Translate complex scientific and clinical information into clear, engaging, and audience-appropriate communications.
• Partner with technical writers and clinical teams to ensure all content profoundly resonates with a medical audience.

Leadership & Cross-Functional Collaboration

• Lead, mentor, and effectively manage a team of medical writers, copywriters, and external resources, including agencies, freelancers, and subject matter experts.
• Work in close coordination with the Workflow Manager to optimize team capacity, manage workload, and adhere to timelines.
• Actively contribute to Commercial Marketing leadership by identifying and removing roadblocks, continuously improving processes, and assessing resourcing needs.
• Collaborate strategically with Marketing, Sales, Medical Affairs, Compliance, CRM, and Leadership teams to ensure content consistently supports overarching business goals, successful product launches, and key campaigns.
• Partner with broader Montu content teams to identify valuable opportunities for alignment and synergy.

Performance, Compliance & Continuous Improvement

• Analyze content performance metrics rigorously and apply insights to optimize strategy, effectiveness, and engagement.
• Ensure all content strictly complies with medical accuracy standards, TGA requirements, and internal approval processes.
• Stay continuously current with evolving industry trends, emerging technologies, and innovations in content marketing.
• Uphold paramount brand, regulatory, and quality standards by iteratively refining work based on constructive feedback.
• Set clear team OKRs/KPIs, monitor performance metrics (including customer satisfaction/NPS), and actively support professional development, inclusivity, and high standards of conduct within the team.

Qualifications

• Proven extensive experience in content marketing, specifically developing and executing highly effective B2B content strategies within healthcare, pharmaceuticals, medical devices, or other similarly regulated health industries.
• Demonstrated strong leadership capability, with a track record of building and managing high-performing teams.
• Deep understanding of the regulatory and compliance frameworks pertinent to healthcare, coupled with the ability to operate effectively within a regulated, cross-functional environment.
• Exceptional writing, editing, and compelling storytelling skills, characterized by outstanding attention to detail and unwavering commitment to brand and quality standards.
• Demonstrated ability to deliver content that consistently drives engagement and achieves measurable business outcomes, underpinned by a strong analytical mindset and data-driven decision making.
• Skilled in complex stakeholder management, adept at collaborating across Marketing, Medical, Compliance, and Commercial teams.
• Proficient with various CMS platforms, advanced analytics tools, and project management software, exhibiting strong organizational skills and the capacity to manage multiple priorities efficiently under tight deadlines.
• A strategic thinker and proactive problem-solver, comfortable thriving in fast-paced environments and committed to continuous learning while staying current with industry trends.

Additional Information

You'll be joining a high-performing, fast-paced team where your work directly drives meaningful impact within a leading tech company at the intersection of healthcare. We pride ourselves on our driven and results-focused culture, where ambitious individuals are empowered to push the boundaries of innovation and significantly contribute to better health outcomes for Australians.

Other Benefits Include

• Access to SAGED courses and more through the Greenhouse learning platform, fostering continuous professional growth and development.
• Enjoy exclusive discounts with over 450 retailers via our Reward and Recognition platform.
• The flexibility and freedom of a full-time, work-from-home role.
• Convenient access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities.
• Comprehensive mental health support provided through our wellbeing platform, Unmind.
• A private health insurance discount through Medibank.
• Up to 8 weeks of generous paid parental leave.
• Exclusive swag kits to celebrate key milestones throughout your journey with us.
• Enhance your home office setup with our dedicated work-from-home equipment allowance benefit.
• Be an integral part of one of the fastest-growing industries in Australia, actively improving the lives of hundreds of thousands of patients.

We are deeply committed to facilitating a barrier-free recruitment process and an inclusive work environment. If you require any accommodations, we warmly welcome you to let us know so we can collaborate to ensure your full participation in our recruitment experience.

Key skills/competency

• Content Strategy
• Medical Writing
• Healthcare Regulations
• Team Leadership
• B2B Marketing
• Compliance Management
• Content Development
• Analytics & Optimization
• Stakeholder Management
• Brand Storytelling