Senior Business Marketing Analyst

About monday.com

monday.com is a global software company transforming how businesses run. Our product suite adapts to diverse industries and use cases within one powerful platform, empowering approximately 245,000 customers worldwide to reimagine work, drive greater efficiency, and scale like never before.

With over 2,500 employees across the globe, we prioritize transparency and knowledge sharing. We value impact over hours, encouraging initiative, ownership, and fresh thinking. We support our people with flexible work, wellness and mental health resources, and a collaborative environment.

The Opportunity: Senior Business Marketing Analyst

monday.com is seeking a Senior Business Marketing Analyst to join our growing Marketing Operations and Analytics group. We are looking for a stellar analyst passionate about owning an entire product's marketing strategy, from top-of-funnel campaign analysis through go-to-market (GTM) execution and sales decisions, and building new measurement engines.

monday.com's marketing department manages a yearly budget of over $150M, leveraging a B2B and B2C approach, utilizing both product and sales to generate revenue and scale efficiently.

As the Senior Business Marketing Analyst for a dedicated product, you will play a pivotal role. You must be comfortable being both strategic and hands-on, operating in a hyper-growth environment, and possess the resilience to learn and adapt from challenges.

Key Responsibilities

• Lead the entire product's marketing strategy, from top-of-funnel campaign analysis through go-to-market (GTM) execution and sales decisions.
• Conduct top-to-bottom funnel analysis and generate actionable business insights to drive growth.
• Develop measurement frameworks and Key Performance Indicators (KPIs) to track marketing effectiveness.
• Ensure data structure alignment across various data sources and systems.
• Identify new strategic opportunities to drive growth for a dedicated product.
• Collaborate directly with Product Marketing Managers, Campaign Managers, BI developers, data scientists, marketing operation teams, other data teams across the organization, and senior product leadership.

Requirements

• 4+ years of experience in an analytic role at a SaaS or technology company.
• A stellar analyst passionate about owning an entire product's marketing strategy and building new measurement engines.
• Experience operating in a hyper-growth environment.
• Comfortable being both strategic and hands-on.
• Demonstrated ability to perform top-to-bottom funnel analysis.
• Experience in developing measurement frameworks and KPIs.
• Strong understanding of data structure and data alignment.
• Proven ability to generate actionable business insights and identify strategic opportunities.
• Highly collaborative, with experience working with Product Marketing Managers, Campaign Managers, BI developers, data scientists, marketing operation teams, and senior product leadership.

Key skills/competency

• Marketing Strategy
• Funnel Analysis
• Go-to-Market (GTM)
• KPI Development
• Business Insights
• Data Analytics
• SaaS Experience
• Hyper-growth Environment
• Cross-functional Collaboration
• Data Alignment