Product Marketing Team Lead
monday.com · Tel Aviv-Yafo, Tel Aviv District, Israel
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- On site
- Full-time
- $150,000 / year
- Tel Aviv-Yafo, Tel Aviv District, Israel
Job highlights
- Lead product marketing for a core product.
- Develop and execute GTM strategy.
- Shape product narrative and roadmap influence.
- Mentor and develop a PMM team.
- Drive product growth and market impact.
About the role
About The Role
We are seeking a Product Marketing Team Lead with deep marketing experience and a passion for building and scaling products. You will lead the product marketing for one of monday’s core products, managing a team of top product marketers to achieve company objectives and make a meaningful impact on a major industry.
As Product Marketing Team Lead, you will own the product’s Go-To-Market (GTM) strategy and strategic launches, shape the overarching product story, influence the product roadmap, and play a key role in domain-level decision-making to drive sustainable product growth.
Key Responsibilities
- Own the product marketing domain strategy, goals, roadmap, and priorities; build clear annual and quarterly marketing plans aligned with company and domain objectives.
- Define the GTM strategy, buyer segmentation, and key differentiators; incorporate customer insights, market trends, competitive signals, and data into marketing decision-making, acting as the voice of the field for customer and market needs.
- Develop the domain’s product narrative, positioning, and value drivers, ensuring a sharp, compelling, and differentiated story and customer promise.
- Lead the product launch strategy and execution, ensuring cohesive messaging, high-quality PMM deliverables, and strong GTM alignment across channels and teams.
- Deeply understand customer and field needs to influence domain decisions and the product roadmap.
- Develop PMM talent globally through coaching, mentoring, and performance management; ensure clear prioritization and effective resource allocation across PMM initiatives.
- Develop frameworks, methodologies, and playbooks for the team; own internal knowledge sharing and co-lead the PMM Guild strategy, shaping cross-domain standards and best practices.
- Collaborate and build strong relationships with key stakeholders – Sales, Product, and Marketing leaders – ensuring tight alignment, focus, and effective execution across the domain.
Requirements
- Proven experience in managing and mentoring product marketers for 5+ years.
- Extensive experience owning end-to-end product marketing for complex products, from strategy through execution.
- Experience with SLG (State and Local Government) models at scale, working closely with sales and GTM teams.
- Proven ability to act as the strategic voice of the domain at the executive level, influencing decisions across product, GTM, and marketing.
- Deep expertise in defining Ideal Customer Profile (ICP) and segmentation for a product or domain, and using that focus to guide priorities and GTM.
- Proven ability to develop a product narrative that is sharp, differentiated, and compelling, tying product capabilities to tangible impact.
- Strong relationship-building skills with Sales and GTM leaders.
- Ability to foster data-driven decision-making, leveraging insights and business opportunities.
- Experience in ensuring high-quality PMM outputs, including sales collateral, messaging docs, demos, talk tracks, and PMM briefs.
- Strong leadership presence, able to drive consistency, professional standards, and ways of working across the Product Marketing craft.
Key skills/competency
- Product Marketing
- Go-To-Market Strategy
- Product Launch
- Team Leadership
- Mentoring
- Strategic Planning
- Market Analysis
- Customer Insights
- Sales Enablement
- SaaS
Skills & topics
- Product Marketing
- Team Lead
- Go-To-Market
- Product Launch
- SaaS
- Marketing Strategy
- Customer Insights
- Sales Enablement
- Leadership
- Mentoring
How to get hired
- Tailor your resume: Highlight leadership experience and 5+ years managing product marketers. Emphasize end-to-end product marketing ownership for complex SaaS products.
- Showcase GTM expertise: Detail your experience with SLG models and defining ICP/segmentation for products. Quantify your impact on product growth and market differentiation.
- Demonstrate leadership: Provide examples of influencing executive-level decisions and driving PMM best practices. Highlight your ability to mentor and develop talent.
- Prepare for interviews: Be ready to discuss your strategic approach to product narrative development and GTM execution. Showcase strong collaboration skills with Sales, Product, and Marketing leaders.
Technical preparation
Master product positioning frameworks.,Practice GTM strategy development.,Prepare product launch case studies.,Analyze market and competitor data.
Behavioral questions
Describe a challenging product launch.,How do you influence product roadmaps?,How do you mentor junior marketers?,How do you handle cross-functional conflict?
Frequently asked questions
- What is the career growth potential for a Product Marketing Team Lead at monday.com?
- monday.com is a fast-growing SaaS company, offering significant opportunities for employees to grow with us. As a Product Marketing Team Lead, you'll have the chance to deepen your expertise, mentor a global team, influence product strategy, and potentially move into broader leadership roles within the organization as the company continues its rapid expansion.
- How does monday.com support the professional development of its Product Marketing Team Leads?
- monday.com fosters professional development through coaching, mentoring, and performance management. The company also emphasizes internal knowledge sharing and co-leads the Product Marketing Guild strategy to shape cross-domain standards and best practices, providing ample opportunities for continuous learning and skill enhancement.
- What is the typical collaboration dynamic for a Product Marketing Team Lead at monday.com?
- As a Product Marketing Team Lead, you'll build strong relationships and collaborate closely with key stakeholders, including Sales, Product, and Marketing leaders. This ensures tight alignment, focus, and effective execution across your product domain, making collaboration a central part of the role.
- How does monday.com approach innovation and new ideas for its products?
- monday.com encourages initiative, ownership, and fresh thinking at all levels. The company values innovation and accountability, empowering employees to contribute their ideas and drive the company's continued success, particularly in shaping product roadmaps and GTM strategies.
- What is the company culture like at monday.com for a Product Marketing Team Lead?
- monday.com prioritizes transparency and knowledge sharing. They focus on the impact you make rather than hours worked, encouraging initiative and ownership. The company also provides flexible work arrangements, wellness and mental health support, and a collaborative work environment.
- Can you describe the product leadership responsibilities for this Product Marketing Team Lead role?
- The Product Marketing Team Lead owns the product marketing domain strategy, goals, and roadmap. This includes defining the GTM strategy, shaping the product narrative, influencing the product roadmap based on customer insights, and driving strategic product launches.