Customer Marketing Lead, ABM @ Monday.com
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Job Details
Overview
monday.com is seeking a strategic and commercially-minded Customer Marketing Lead, ABM, to drive customer expansion and revenue growth programs across our Americas region (NAM and LATAM). This pivotal role focuses on increasing product adoption, enabling upsell/cross-sell opportunities, and bolstering retention to impact Net Revenue Retention (NRR).
About The Role
Expansion Strategy Leadership: Define and execute a comprehensive post-sale marketing strategy that drives customer expansion.
Expansion Program Development: Design and launch targeted campaigns via email, in-app messaging, webinars, and customer events.
Team Building & Mentorship: Hire, mentor, and guide a growing team to support regional impact.
Cross-Functional Commercial Partnership: Collaborate with Sales, Account Management, and Customer Success to build marketing plays for expansion.
Data-Driven Revenue Focus: Set KPIs for marketing, track product adoption, and provide data insights.
Voice of the Customer for Growth: Champion customer feedback to inform product roadmap and uncover expansion opportunities.
Cultivate Advocates: Develop customer champions to support case studies, testimonials, and referrals.
Requirements
- 7+ years in customer marketing, demand generation, or revenue marketing.
- Demonstrated success in driving customer expansion and upsell/cross-sell revenue.
- Experience with the North American B2B SaaS market (LATAM exposure is a plus).
- Leadership or mentorship experience with a focus on talent development.
- Proficiency in CRM (Salesforce), marketing automation (HubSpot, Marketo), and BI tools (Looker, Tableau).
- Strong communication, presentation, and senior stakeholder management skills.
Additional Information
This is a hybrid position (3 days/week in our NYC office). Visa sponsorship is not available. Compensation for NYC-based hires is $140,000-$175,000 base salary, plus bonus and/or equity opportunities.
Key skills/competency
- Customer Expansion
- Up-sell
- Cross-sell
- Revenue Growth
- B2B SaaS
- Data Analytics
- CRM
- Marketing Automation
- Team Leadership
- Strategic Planning
How to Get Hired at Monday.com
🎯 Tips for Getting Hired
- Customize Your Resume: Tailor experience to customer expansion roles.
- Highlight Data Skills: Showcase proficiency in CRM and BI tools.
- Demonstrate Leadership: Emphasize mentorship and team building examples.
- Prepare Case Studies: Share results from previous marketing campaigns.
- Research monday.com: Understand their SaaS and customer success culture.