Head of GTM Service
monday.com · Tel Aviv-Yafo, Tel Aviv District, Israel
- On site
- Full-time
- $200,000 / year
- Tel Aviv-Yafo, Tel Aviv District, Israel
Job highlights
- Lead GTM strategy for AI-powered monday Service.
- Define messaging, positioning, and launch plans.
- Collaborate with Product, Marketing, and Sales.
- Drive market adoption and customer success.
- Requires SaaS GTM and B2B experience.
About the role
About The Role
monday Service is a rapidly expanding product at monday.com, designed to modernize and scale service operations using AI agents, automation, and intelligent workflows. It empowers IT, Operations, HR, and Finance teams to manage requests, orchestrate service delivery, and resolve issues efficiently on a single, adaptable platform. In the AI era, monday Service is pioneering an AI workforce model featuring specialized AI agents capable of handling requests, routing conversations, resolving issues, and collaborating with human teams. Unlike single generic assistants, monday Service allows organizations to build teams of AI agents tailored for various service functions and workflows, all leveraging the monday.com platform's flexibility.
Our new products operate as independent business units, mirroring monday.com's distinctive culture and values.
We are seeking a Head of Go-To-Market (GTM) to spearhead our market strategy and elevate monday Service to new heights. This is a unique chance to join us at a critical juncture and significantly influence how we bring a high-potential product to market. You will be the key liaison between Product, Marketing, Sales, and Customer Success, responsible for defining the category narrative, managing product launches, developing scalable GTM strategies, and establishing monday Service as a leader in AI-powered service management.
What You’ll Do
- Own the go-to-market strategy for monday Service, encompassing messaging, positioning, launch planning, and enablement.
- Define and execute the GTM sales strategy in close collaboration with the CRO organization, ensuring alignment across Sales, Customer Success, Partnerships, and Solution Engineering.
- Serve as the strategic link between Product, Marketing, and GTM teams, translating strategy into cross-functional execution.
- Partner with the Product team to shape and launch new AI-powered capabilities and service experiences.
- Collaborate with Marketing on storytelling, campaigns, and awareness initiatives to generate pipeline and drive market adoption.
- Equip Sales and Customer Success teams with strong narratives, competitive positioning, customer use cases, and scalable playbooks.
- Gather customer and market insights to continually refine positioning, GTM motions, and product direction.
- Act as an internal and external champion for the service management space, ensuring alignment with customer needs and industry trends.
Requirements
- Proven experience leading GTM for a SaaS product, preferably in a high-growth B2B environment.
- Solid understanding of service management, enterprise workflows, or operational products, with the ability to translate customer needs into scalable GTM strategies.
- A strategic thinker and hands-on doer, capable of defining vision and executing diligently.
- Experience thriving in fast-paced, cross-functional settings and driving alignment across Product, Sales, Marketing, Customer Success, and Partnerships.
- Excellent communication skills, with a demonstrated ability to simplify complex concepts into clear messaging and compelling narratives.
- An entrepreneurial spirit, a fast-paced approach, and the ability to inspire teams to execute with ownership and urgency.
- Bonus: Experience launching AI-powered, workflow, ITSM, or enterprise service products.
Key skills/competency
- Go-to-Market Strategy
- SaaS Product Management
- B2B Sales Strategy
- AI-Powered Products
- Enterprise Workflows
- Product Launch
- Cross-functional Collaboration
- Marketing Strategy
- Customer Success
- Market Adoption
Skills & topics
- Head of GTM
- Go-to-Market Strategy
- SaaS
- B2B
- AI
- Service Management
- Product Launch
- Marketing
- Sales
- Customer Success
- monday.com
- Product Management
- Enterprise Workflows
- Strategic Planning
- Leadership
How to get hired
- Tailor your resume: Highlight your GTM leadership in SaaS, B2B, and AI-powered products.
- Showcase strategic thinking: Detail your experience in defining GTM strategy, messaging, and launch plans.
- Demonstrate cross-functional skills: Provide examples of successful collaboration with Product, Marketing, Sales, and CS.
- Emphasize results: Quantify your achievements in driving market adoption and pipeline generation.
- Highlight AI/workflow experience: Mention any specific experience with AI, ITSM, or enterprise service products.
Technical preparation
Study SaaS GTM frameworks.,Understand AI agent capabilities.,Analyze enterprise service workflows.,Prepare case studies of launches.
Behavioral questions
Describe a GTM strategy you created.,How do you drive cross-functional alignment?,Tell me about launching a complex product.,How do you approach market feedback?
Frequently asked questions
- What is the primary focus of the Head of GTM Service role at monday.com?
- The Head of GTM Service at monday.com is responsible for leading the go-to-market strategy for monday Service, a product focused on AI-powered service operations. This includes defining messaging, positioning, launch plans, and driving market adoption in close collaboration with various internal teams.
- What kind of experience is crucial for the Head of GTM Service at monday.com?
- Crucial experience includes leading GTM for a SaaS product, ideally in a high-growth B2B environment. A strong understanding of service management, enterprise workflows, or operational products is also essential, along with proven ability to translate customer needs into scalable GTM strategies.
- How does monday.com approach new products like monday Service?
- New products at monday.com, like monday Service, are treated as startup business units within the company, reflecting monday's unique culture and values. This approach allows for agility and innovation in bringing high-potential products to market.
- What are the key responsibilities of the Head of GTM Service in terms of collaboration?
- The Head of GTM Service acts as a strategic bridge between Product, Marketing, Sales, Customer Success, and Partnerships. Key responsibilities include aligning efforts, shaping product launches, collaborating on marketing campaigns, and enabling sales and customer success teams.
- What makes the Head of GTM Service role at monday.com unique?
- This role offers a unique opportunity to join at a pivotal moment and shape the GTM strategy for a fast-growing, AI-powered product. It involves defining a new category narrative and positioning the product as a leader in its space.
- What is the expected work arrangement for the Head of GTM Service at monday.com?
- While not explicitly stated, roles at this level within SaaS companies often involve a hybrid or remote work arrangement, with a strong emphasis on cross-functional collaboration. Given the global nature of monday.com, remote work is a strong possibility, but it's best to confirm during the application process.
- How can I demonstrate my entrepreneurial mindset for this Head of GTM role?
- To showcase your entrepreneurial mindset, highlight instances where you've taken initiative, driven projects from conception to completion, made quick decisions, and inspired teams to execute with ownership and urgency. Quantify the impact of these initiatives on product success and market growth.