APAC Partnerships Manager

About the Team

The Partnerships team at Mixpanel is responsible for acquiring, activating, and growing a global ecosystem of Certified, Sales, Reseller, Agency, Consulting, System Integrator, and Technology Partners.

We help extend Mixpanel’s reach by building partner motions that create new pipeline, accelerate deal cycles, improve customer outcomes, and allow Mixpanel’s go-to-market teams to scale more effectively. Our goal is to make Mixpanel the go-to product intelligence platform for partners and customers across APAC and globally.

This is a highly cross-functional team that works closely with Sales, Marketing, Solutions Engineering, Customer Success, Professional Services, Enablement, Deal Desk, and regional leadership to turn partner relationships into measurable business impact.

About the Role

Mixpanel is in a stage of high growth, and partnerships are a critical lever in how we multiply pipeline, expand regional coverage, and scale revenue across APAC. This is not a passive partner management role — it is a commercial, builder’s position at the centre of that motion.

As Partner Sales Manager, SEA and India, you will report directly to the Senior Manager, Channel & Alliances, APAC, and will own and grow our Solution Partner and Channel ecosystem across South East Asia and India. You will be responsible for recruiting the right organisations, enabling their teams, driving account alignment, creating joint go-to-market plans, and generating partner-sourced and partner-influenced pipeline.

You will work closely with regional Account Executives and Sales leadership to embed partners into target account planning, source new opportunities, support active sales cycles, and accelerate deals through trusted partner relationships. You will bring a deep understanding of the ANZ partner landscape and how to generate pipeline through local resellers, agencies, consultancies, and systems integrators.

You will be accountable for building a regional partner business plan with clear targets, partner coverage, pipeline goals, activation milestones, and forecasted revenue contribution. Success in this role will be measured by the quality and quantity of partner-sourced pipeline, partner-influenced revenue, active co-selling motions, and the strength of the partner ecosystem across South East Asia and India.

Responsibilities

• Own and grow a defined portfolio of Solution, Channel, and Reseller partners across SEA and India, with a clear focus on generating partner-sourced pipeline, partner-influenced pipeline, and resell revenue
• Define Mixpanel’s Ideal Partner Profile for the SEA and Indian markets and lead structured outreach to recruit against it — including Regional System Integrators, Digital Agencies, Product Development Agencies, Consultancies, and specialist analytics partners
• Build partner-specific business plans that define target accounts, revenue goals, pipeline targets, sales plays, marketing activity, enablement needs, executive relationships, and quarterly milestones
• Develop joint GTM plans with partners — including shared value propositions, co-sell motions, investment commitments, and defined outcomes
• Negotiate partnership agreements including terms, co-sell commitments, and revenue expectations
• Create repeatable partner motions that multiply Mixpanel’s reach, including account mapping, referral generation, co-selling, reseller motions, services-led opportunities, regional campaigns, and event-based demand generation
• Work directly with Account Executives and Sales leaders to align partners to priority accounts and ensure partner involvement is captured correctly in Salesforce and PartnerStack
• Enable partner sales, consulting, and technical teams so they can confidently identify Mixpanel opportunities, position the platform, and support early-stage sales conversations
• Develop and maintain partner enablement materials including sales playbooks, co-branded collateral, and onboarding resources
• Partner with Marketing to plan and execute campaigns, webinars, roundtables, executive dinners, customer events, and MDF-funded activities that create measurable pipeline
• Own the day-to-day management of Mixpanel’s PRM system, ensuring partner communications, deal registrations, onboarding workflows, and programme content are accurate and consistently managed
• Maintain accurate reporting on partner pipeline, forecasted revenue, partner activity, account mapping, campaign performance, and quarterly progress against plan
• Evangelise Mixpanel at industry events, partner summits, and customer briefings across ANZ
• Champion the partner value proposition internally across Sales, Marketing, Enablement, Customer Success, and Solutions Engineering
• Act as a commercial operator — not just a relationship manager — by constantly looking for ways to turn partner relationships into measurable growth for Mixpanel

We’re Looking For Someone Who Has

• 7+ years of experience in a high-growth SaaS environment, with 3+ years building Agency, Consulting, or Channel Partner GTM motions
• Direct experience building, managing, or scaling partner relationships across the Southeast Asian and Indian markets, with a strong understanding of the local partner landscape and how to generate pipeline through resellers, agencies, consultancies, and systems integrators
• Demonstrated track record of driving partner-sourced pipeline and running effective co-sell programmes
• Strong commercial instincts and a clear understanding of pipeline creation, opportunity progression, forecasting, partner-sourced revenue, and deal acceleration
• Experience structuring and negotiating partnership agreements, including terms, co-sell commitments, and commercial incentives
• Familiarity with partner tiering, incentive design, and programme frameworks
• The ability to translate partner relationships into practical sales activity — account mapping, joint prospecting, opportunity qualification, co-selling, and executive alignment
• Confidence working cross-functionally with Account Executives, Sales Managers, Solutions Engineers, Marketing, Customer Success, and senior stakeholders
• Strong communication skills with the ability to translate technical concepts into business value and craft compelling joint value propositions
• An entrepreneurial mindset, with the ability to build structure, create momentum, and operate effectively in a fast-moving environment
• A data-driven approach to managing partner performance, with the ability to track activity, inspect pipeline, identify gaps, and take action quickly
• Proficiency with partner and revenue tooling (Salesforce, Clari, Crossbeam, PartnerStack or equivalent)
• Active use of AI tools to work smarter — this isn’t optional, it’s how we operate
• A genuine interest in product intelligence, customer data, digital products, and how companies use behavioural insights to build better customer experiences

Bonus Points For

• Experience working with the SEA technology ecosystem, including local SIs, digital consultancies, and cloud service providers
• Familiarity with broader APAC markets beyond SEA (e.g., ANZ, Japan, Korea)
• Speaking multiple languages relevant to the APAC region
• Background in analytics, data, martech, or developer tools partner ecosystems
• Experience working in high-growth environments (Series B–E or beyond)

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