Product Marketing Manager

Product Marketing Manager - Acoustic Emissions

MISTRAS Group (NYSE: MG) is a global leader in asset protection solutions, combining inspection, engineering, analytics, and digital technologies to help ensure the safety and reliability of critical infrastructure. Through its integrated portfolio of sensors, instrumentation, software, and data-driven solutions, MISTRAS enables real-time insight into asset condition across industries, including oil & gas, infrastructure, and manufacturing.

Position Summary

The Product Marketing Manager for the acoustic emissions product line serves as the strategic and executional engine behind how our solutions go to market. This role is ideal for a highly proactive, self-directed marketer who thrives on building programs from the ground up—rather than simply contributing to existing ones. You will own go-to-market strategy and execution end to end, while also creating high-quality marketing assets, campaigns, and communications. This is a hands-on role requiring a blend of technical aptitude, strong design judgment, email marketing expertise, and a clear bias toward action.

Key Responsibilities

Go-to-Market Strategy & Execution

• Define and execute comprehensive go-to-market plans for product launches and solution enhancements.
• Operate as a true self-starter—identifying gaps, building plans independently, and driving initiatives forward with minimal oversight.
• Develop clear positioning, messaging, and value propositions for both technical and executive audiences.

Content Creation, Design & Campaigns

• Own end-to-end development of marketing assets, including presentations, product sheets, case studies, landing pages, and digital content.
• Design visually compelling materials using modern graphic design tools, maintaining a high standard of brand consistency and professionalism.
• Partner with demand generation to execute integrated, multi-channel campaigns.

Email Marketing & Lead Nurturing

• Build and manage email marketing programs, including campaign strategy, segmentation, and performance optimization.
• Develop automated nurture streams that move prospects through the funnel and generate measurable pipeline impact.
• Analyze performance metrics and continuously optimize for engagement and conversion.

Market & Customer Insights

• Conduct market research, competitive analysis, and voice-of-customer interviews.
• Translate complex technical concepts into clear, compelling messaging tailored to defined personas.

Cross-Functional Collaboration

• Work closely with product management and engineering to align product development with market needs.
• Partner with sales on enablement, customer engagement, and field marketing initiatives.

Brand & Thought Leadership

• Champion the MISTRAS brand and acoustic emissions product offering through trade shows, webinars, and industry engagement.
• Ensure consistency across all marketing touchpoints while contributing to broader brand awareness efforts.

Qualifications

Required

• 7+ years of product marketing experience in B2B industrial, instrumentation, or technology environments.
• Demonstrated self-starter with a track record of independently driving initiatives from concept through execution.

MISTRAS Group, Inc. is committed to equal employment opportunity. Employment decisions including initial hiring and all matters involving the terms and conditions of employment will be made without regard to any protected class under applicable law. If hired, the employment relationship is “At-Will,” which means that employment can be terminated at any time, and for any reason, at the option of either the Company or the employee. Please direct questions about these policies to a MISTRAS Group, Inc. Human Resources representative.

By submitting & signing , I hereby understand and agree to the terms and conditions of employment as outlined above. I certify that the responses and information provided in this application (including any other supporting documentation such as a cover letter, resume, or transcript) are true and accurate to the best of my knowledge. I understand that misrepresenting or omitting information requested is cause for dismissal at any time, without notice. I hereby give the Company permission to contact schools, previous employers (unless otherwise indicated), references, and others disclosed in my application.

Note To Applicants

Smoking is prohibited in all indoor areas of the Company. Employees may use designated smoking areas (if established) in accordance with applicable state and local law.

Rhode Island Applicants: The Company is subject to Chapters 29-38 of Title 28 of the General Laws of Rhode Island, and is therefore covered by the state’s workers’ compensation law.

Initial (if applicable): Massachusetts Applicants: I understand that it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Initial (if applicable): Maryland Applicants: I UNDERSTAND THAT UNDER MARYLAND LAW, AN EMPLOYER MAY NOT REQUIRE OR DEMAND, AS A CONDITION OF EMPLOYMENT, PROSPECTIVE EMPLOYMENT OR CONTINUED EMPLOYMENT, THAT ANY INDIVIDUAL SUBMIT TO OR TAKE A POLYGRAPH OR SIMILAR TEST. AN EMPLOYER WHO VIOLATES THIS LAW IS GUILTY OF A MISDEMEANOR AND SUBJECT TO A FINE NOT EXCEEDING $100.

Key skills/competency

• Product Marketing Manager
• Go-to-Market Strategy
• B2B Marketing
• Acoustic Emissions
• Demand Generation
• Email Marketing
• Content Creation
• Brand Management
• Market Research
• Product Management