Senior Manager, Content Strategy

About Mission Lane

Mission Lane is combining the power of data, technology, and exceptional service to pave a clear way forward for millions of people on the path to financial success. By attracting top talent and leveraging cutting-edge technology, we’re enabling people to unlock real financial progress. Sound like a mission you can get behind? We're looking for a content leader to own content strategy, infrastructure, and execution in a newly created role, reporting to the Chief Marketing Officer.

The Impact You'll Make

Someone is online as you read this, searching for a credit card but struggling because they don't fit the traditional credit card profile. They're not just a credit score, though. They're a person with a goal, and Mission Lane was built for them. The Senior Manager, Content Strategy makes sure people find us when they need us, so they can keep moving forward. You'll start by putting a content strategy in front of leadership that maps how Mission Lane shows up across search, AI, and owned channels, and connects top-of-funnel acquisition to customer servicing along the way. A year in, the infrastructure will match the ambition. You'll have built a content model that works across owned channels, PR, and social, with governance processes that keep everything accurate, auditable, and built to last.

In This Role, You'll Own

• Creating and optimizing content for AI-powered search surfaces: structured FAQs, conversational guides, and semantically linked content that ensures Mission Lane shows up accurately when customers ask an AI about credit cards or personal finance
• A multisource content model spanning professional writers, influencers, AI tools, and internal subject matter experts
• A PR and citation strategy that gets Mission Lane placed and referenced by high-authority external sources; not just press releases, but content designed to be cited
• Brand sentiment monitoring across social and community platforms, and actively shaping Mission Lane's presence in organic conversations
• The content infrastructure feeding our customer-facing tools: CX chatbots, agent enablement, and knowledge bases

You'll Thrive In This Role If

• You come in with a point of view. You don't need a lot of direction to figure out what the content organization should look like or how to prioritize. You've done this before, you know what good looks like, and you're ready to build it here.
• You're as comfortable in a leadership meeting as you are in a content audit. You can present a strategy to executives, pressure-test it with data, and then go make it happen. Answer Engine Optimization is already part of how you think about content strategy, and you're excited about where it's going.
• You take compliance seriously and you know how to work within a highly regulated industry.

Minimum Qualifications

• 5+ years in content strategy, content marketing, or SEO-driven editorial roles
• Deep expertise in SEO, including E-E-A-T, YMYL content standards, and Schema.org implementation
• Experience with GEO/AEO: creating content structured for LLM comprehension and AI-powered search surfaces
• Proven ability to produce content optimized for featured snippets, structured data, and conversational search
• Proficiency with analytics tools such as SEMrush, Ahrefs, or Google Search Console
• Experience managing a multisource content model across writers, AI tools, influencers, and SMEs
• Ability to work cross-functionally with product, engineering, legal, compliance, and customer experience
• Strong writing and editorial judgment: you're comfortable both producing and overseeing

Preferred Qualifications

• Background in financial services or another regulated industry
• Consulting or agency experience with end-to-end workstream ownership
• Experience managing contractors or external creative partners
• Familiarity with digital asset management systems and metadata/tagging for AI agent enablement
• Reputation and community management experience (Reddit, forums, UGC platforms)

Compensation

Annual full-time starting base salary range: $152,000–$191,000 This role is eligible for additional compensation in the forms of participation in our annual incentive and equity programs. Pay is based on factors such as work experience, education, certification(s), training, skills, and competencies related to the role. Mission Lane also offers a comprehensive benefits plan, which includes paid time off, 401(k) match, a monthly wellness stipend, health/dental/vision insurance options, disability coverage, paid parental leave, flexible spending account (for childcare and healthcare), life insurance, and a remote-first work environment.

About Mission Lane (Company Overview)

Founded in December 2018, Mission Lane is a purpose-driven fintech company based in the U.S., with headquarters in Richmond, Virginia. It all started with a realization: nearly fifty percent of the adult population in the U.S. doesn’t have access to a clear line of credit. Most traditional credit card companies either overlook or overcharge this group because they have less-than-perfect credit scores or no scores at all. We decided this just wouldn’t do. In partnership with our sponsor banks, we offer credit cards under the Mission Lane brand name, with better, clearer terms, and a more refined customer experience than the alternatives available to people working hard to improve their credit. To date, over four million consumers have chosen Mission Lane, earning high customer ratings on Credit Karma for its market segment and industry leading Net Promoter scores. Mission Lane has cumulatively raised over $600 million of equity from leading investors, including Invus Opportunities, QED Investors, LL Funds, funds affiliated with Oaktree Capital Management, and other leading investors. Our commitment to a workplace built on respect and dignity is guided by our core value of Unity. We believe that everyone plays a vital role in our shared purpose, and we actively cultivate an environment where all individuals have the opportunity to do their best work. By fostering a culture of empathy and collaboration, we create a strong sense of belonging and support for every team member. Mission Lane is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, or any other protected status. Mission Lane provides reasonable accommodations to applicants who need them for medical or religious reasons, as required by law. Applicants can initiate an accommodation request by contacting peopleexperience@missionlane.com. Mission Lane is not sponsoring new applicant employment authorization and please, no third-party recruiters. Application Integrity Our cardholders trust us with their financial well-being, and this trust starts with the integrity of the people on our team. We're looking for team members who share our dedication to transparency and truth. Please verify that the information in your application is accurate and complete. Providing any information to Mission Lane that is not completely truthful at any point during the application or hiring process may result in removal from the hiring process, disqualification from future opportunities, withdrawal of an offer or other sanctions for candidates and, in addition for employees, disciplinary action, up to and including termination of employment.

Key skills/competency

• Content Strategy
• Content Marketing
• SEO Expertise
• AI Content Optimization
• Content Infrastructure
• Brand Sentiment Monitoring
• Cross-functional Collaboration
• Editorial Judgment
• Financial Services Content
• Program Management