E-Commerce Operator Opportunity (Automotive Aftermarket)
Midwest Tread · United States
- Hybrid
- Part-time
- $150,000 / year
- United States
Job highlights
- Take control of and scale e-commerce operations.
- Lead marketing, pricing, and product strategies.
- Performance-based role with significant profit share.
- Requires proven e-commerce and paid ads experience.
- Opportunity to build and expand regional brands.
About the role
E-Commerce Operator Opportunity (Automotive Aftermarket)
Midwest Tread is seeking a high-level e-commerce operator to take control and scale the online side of our brand. We have a strong in-person business in wheels, tires, lift kits, and accessories, but the e-commerce side is underdeveloped and ready for growth. This is a performance-based operator role with significant upside, not a traditional job.
What’s in place:
- Established brand (Midwest Tread)
- Supplier relationships and product access
- Existing website, foundation, and automation
- Proven in-person sales model
What you would control:
- Marketing (Meta, Google, social media, funnels)
- Pricing strategy
- Product mix and growth strategy
- Day-to-day e-commerce operations
Structure (designed for serious operators):
- Performance-based profit share (majority to operator)
- Modest monthly platform fee based on profit share
- Operator-funded ad budget (controlled and scaled by the operator)
- Small initial commitment capital required (aligned, structured, and fully refundable based on performance milestones)
What I’m looking for:
- Proven experience scaling an e-commerce/social media brand
- Strong understanding of paid ads and conversion
- Data-driven operator who knows their numbers and works off of data
- Ideally, automotive aftermarket experience (not required)
Bigger vision:
This is phase one. The goal is to build a scalable model that expands into regional brands (e.g., Southern Tread, East Coast Tread, West Coast Tread) with the right operators. You can run one or run all.
If you’re someone who wants real control, real upside, and to build something meaningful — let’s talk. We are starting conversations now while finalizing the rollout.
Key skills/competency
- E-commerce Operations
- Digital Marketing
- Paid Advertising
- Conversion Rate Optimization (CRO)
- Data Analysis
- Pricing Strategy
- Growth Strategy
- Social Media Marketing
- Funnel Management
- Automotive Aftermarket
Skills & topics
- E-commerce Operator
- Automotive Aftermarket
- Digital Marketing
- Paid Ads
- Social Media
- E-commerce Growth
- Performance Marketing
- Funnels
- Data Analysis
- Pricing Strategy
How to get hired
- Demonstrate E-commerce Expertise: Highlight your track record of scaling online brands and managing paid ad campaigns. Quantify your successes with data.
- Showcase Data-Driven Approach: Emphasize your analytical skills and ability to use data to inform pricing, marketing, and growth strategies.
- Understand the Automotive Market: If you have automotive aftermarket experience, clearly articulate it. If not, show a strong willingness to learn and adapt quickly.
- Express Entrepreneurial Drive: Convey your ambition for control, upside, and building something meaningful, aligning with the performance-based structure.
- Tailor Your Application: Clearly state your interest in this unique operator role and how your skills directly address the needs of Midwest Tread's e-commerce expansion.
Technical preparation
Master Meta and Google Ads campaign management.,Develop and optimize sales funnels effectively.,Analyze sales data to drive strategic decisions.,Understand website automation and e-commerce platforms.
Behavioral questions
Describe a time you scaled an e-commerce brand.,How do you use data to make decisions?,How do you approach pricing strategy?,What motivates you in an operator role?
Frequently asked questions
- What is the performance-based structure for the E-commerce Operator role at Midwest Tread?
- The E-commerce Operator role at Midwest Tread is structured around performance, featuring a significant profit share for the operator. There's a modest monthly platform fee tied to profitability, and the operator funds and controls the ad budget. A small, refundable initial capital commitment is also required, based on performance milestones.
- What kind of experience is Midwest Tread looking for in an E-commerce Operator?
- Midwest Tread is seeking proven experience in scaling e-commerce or social media brands. A strong understanding of paid advertising, conversion strategies, and data-driven decision-making is essential. While not required, automotive aftermarket experience is a plus.
- Is the E-commerce Operator role at Midwest Tread a traditional job?
- No, this is not a traditional job. Midwest Tread describes it as a performance-based operator role with significant upside potential, focusing on profit sharing and entrepreneurial control rather than a fixed salary.
- What is the long-term vision for the E-commerce Operator role at Midwest Tread?
- The bigger vision is to build a scalable e-commerce model for Midwest Tread that can be expanded into regional brands, such as 'Southern Tread' or 'West Coast Tread,' potentially managed by the same or different operators. The goal is to create a replicable success story.
- What specific marketing channels will the E-commerce Operator at Midwest Tread be responsible for?
- The E-commerce Operator will control and manage marketing efforts across various digital channels, including Meta (Facebook/Instagram) ads, Google ads, social media marketing, and developing effective sales funnels to drive online growth.
- What is the required initial capital commitment for the E-commerce Operator role?
- A small initial commitment capital is required for the E-commerce Operator role. This capital is aligned with the performance-based structure and is fully refundable based on achieving performance milestones, ensuring the operator's success is prioritized.