Paid Search Analyst @ MicroSourcing
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About the Paid Search Analyst Role
Discover your 100% YOU with MicroSourcing! This is a work from home, night shift role offering competitive rewards, career growth, and a collaborative spirit.
Your Role
As a Paid Search Analyst, you will plan and execute online paid search campaigns, optimize performance, and analyze key metrics. You will monitor keyword bids, manage budgets, and provide creative copy and graphical ad suggestions. You are expected to communicate optimizations based on client reporting, monitor dashboards, collaborate on campaign development, and present strategies to clients both in person and virtually.
Key Responsibilities
- Plan and execute SEM/Paid Search campaigns
- Monitor and optimize keyword bids and budgets
- Provide creative copy and ad templates
- Analyze campaign data using Search Ads 360 and Google Analytics
- Collaborate with internal teams for campaign improvement
Requirements
Minimum 1-2 years of experience managing SEM/Paid Search campaigns, proficiency in Microsoft Excel, experience with Google Ads, Microsoft Ads, and website analysis tools such as Google Analytics and Data Studio are required. Certifications in Google Search and Microsoft Ads are preferred and a Bachelor’s degree in marketing, business, or related field is valued.
About MicroSourcing
MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines with over 9,000 professionals across 13 delivery centers. The company is committed to diversity, inclusion, and celebrating unique authentic selves.
Key skills/competency
- SEM
- Paid Search
- Google Ads
- Microsoft Ads
- Analytics
- Excel
- Optimization
- Campaign Management
- Reporting
- Digital Marketing
How to Get Hired at MicroSourcing
🎯 Tips for Getting Hired
- Customize your resume: Highlight SEM and analytics skills.
- Showcase certifications: Include Google and Microsoft Ads certifications.
- Research MicroSourcing: Understand their work culture and values.
- Prepare campaign examples: Share case studies and successes.