Sr Product Marketing Manager Copilot Consumer E... @ Microsoft
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Overview
Are you energized by the potential of AI to transform how we work, create and explore day-to-day? Microsoft is seeking a strategic, data-driven senior product marketing manager to join the Copilot consumer product marketing team.
Role Description
In this critical role, you will lead efforts to drive adoption of Copilot across Microsoft’s flagship consumer products like Windows and productivity apps. You will collaborate with product, marketing, finance, and business planning teams while building initiatives to acquire and upsell users through growth marketing techniques across paid and owned channels, with continuous optimization for impact.
Responsibilities
- Drive free and paid user acquisition across Windows and desktop endpoints.
- Design and scale experiments across paid media, social platforms, creator partnerships, lifecycle marketing and product-connected surfaces.
- Leverage audience and usage insights to shape creative, messaging, and targeting strategies.
- Monitor competitive landscape for consumer AI products, driving differentiation.
- Analyze performance data to refine strategies, improve ROI, and accelerate adoption.
Qualifications
Required qualifications include a Master’s Degree in Marketing, Computer Science, Business or related field with 3+ years experience in business, or a Bachelor’s Degree with 5+ years experience, along with 7+ years in product or growth marketing for consumer tech products. Experience in freemium or subscription-based business growth is essential along with comfort in ambiguity and a bias toward experimentation.
Preferred qualifications include advanced experience in the field with additional years of experience.
Compensation & Application
This role offers a base pay range applicable across the U.S. with specific ranges in key markets. Microsoft will accept applications for the role until October 20th, 2025. For more information, visit Microsoft Careers.
Key skills/competency
- AI
- Growth Marketing
- User Acquisition
- Data Analysis
- Strategy
- Cross-functional Leadership
- Consumer Tech
- Experimentation
- Competitive Analysis
- Innovation
How to Get Hired at Microsoft
🎯 Tips for Getting Hired
- Customize your resume: Tailor skills and experiences to Microsoft patterns.
- Research Microsoft culture: Understand mission, values, and recent initiatives.
- Highlight data skills: Emphasize analytics and growth achievement examples.
- Prepare for interviews: Rehearse storytelling and case studies.