Partner Marketing Specialist

Overview

Do you love games? The First Party Games Marketing Team at Microsoft is seeking a new team member to lead Xbox Game Studios (XGS) marketing efforts with internal Xbox and Windows teams, as well as partners like Valve, Sony, and Nintendo, to publish and promote our titles on their respective platforms. Our teams focus on delivering great games for everyone, wherever they play – on console, personal computer (PC), cloud, or mobile devices. We’re responsible for developing and publishing some of the biggest franchises in history: Age of Empires, Forza, Gears of War, Halo, Microsoft Flight Simulator, and many more. Our mission is simple – bring the joy and community of gaming to everyone on the planet.

As the XGS digital stores marketing lead, you will partner closely with franchise marketing leads, business planning, studio leads, and digital store sales teams to ensure our games show up as best-in-class within digital storefronts. A key emphasis for this role is to maximize revenue and merchandise across tentpole and bespoke sales opportunities.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees, we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

Key Responsibilities Include:

• Liaise with Xbox and Windows Store teams, as well as partners such as Valve, PlayStation/Nintendo (via the 3P Digital Store Sales team) as the digital stores marketing lead for Xbox Game Studios (XGS).
• Work closely with Games Product Marketing Managers (PMs) and Integrated Marketing Campaign Managers (IMCs) to optimize go-to-market strategies for new game and DLC launches, events, and promotions to maximize marketing opportunities.
• Ensure consistency and adherence to digital store marketing best practices; maintain digital stores marketing playbook.
• Define and manage visual identity for global marketing materials on digital storefronts.
• Evaluate, evangelize, and execute new growth initiatives as well as leverage technologies created and offered by first-party platform partners.
• Partner with PMs, Business Planners, Studio stakeholders, and digital store leads to plan strategic promotions across the XGS portfolio.
• Regularly collect and present relevant campaign results with product data to both internal stakeholders and to platform partners to drive execution of joint strategic initiatives.
• Manage and strategically curate the ‘Xbox Game Studios’ publisher profile Steam page.
• Manage proof of execution for promotional placements.

Qualifications

Required/Minimum Qualifications:

• Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or a related field AND 5+ years of sales, marketing, or business development experience.
• Previous experience working in Steamworks as a Release Manager or Marketer or PlayStation Marketer is required.
• Proven ability to lead and partner with across studio and creative teams.
• Have effective collaboration and project management skills with the ability to identify and implement process improvements.
• Excellent creative and strategic thinking.

Key skills/competency

• Digital Storefront Optimization
• Partner Relationship Management
• Go-to-Market Strategy
• Revenue Maximization
• Campaign Management
• Visual Identity Management
• Product Data Analysis
• Steamworks
• PlayStation Marketing
• Nintendo Marketing