Global Marketing Manager - Flexible Packing
Michelman · United States
- Hybrid
- Full-time
- $150,000 / year
- United States
Job highlights
- Lead global growth strategy for flexible packaging.
- Develop sustainable solutions for Circular Economy.
- Collaborate with R&D for unmet market needs.
- Engage global teams for market expansion.
- Drive new product development and commercialization.
About the role
Global Marketing Manager Flexible Packaging
We have a great opportunity for a Global Marketing Manager to join our Packaging group at Michelman. You will create the global growth strategy and lead major growth programs for the Flexible Packaging segment of the Packaging group, with an emphasis on developing sustainable solutions that contribute to the Circular Economy. Through collaboration with the R&D/technology team, you will understand the unmet needs in this segment, and develop solutions that will create growth and value for Michelman and our customers. By engaging with colleagues around the world, you will help address regional specific growth opportunities and expand our market position worldwide. You will participate on and lead cross-functional teams and work with customer and industry partners to deliver new products that provide long term sustainable advantages for both them and Michelman.
Primary Responsibilities
Strategic Segment Leadership
- Own and manage the segment strategic planning process and growth plan.
- Identify, quantify, and prioritize strategic market opportunities utilizing sound market and industry research and develop and deliver the business case.
- Develop competitive and technology landscape, mapping Michelman competitive position/advantage/strategy.
- Build value chain analysis, including key relational players and industry ecosystem.
- Conduct primary market research and insights through VOC collection at key customers and other influencers to refine the strategy.
- Develop and execute business plans for target segments.
- Establish and monitor segment pricing strategy.
- Work closely with a cross functional group of R&D, Business Development, and Sales associates to establish and manage the market development and growth strategy for the segment using project management and stage gate/concept to commercialization processes.
Market-Driven New Product Development and Commercialization
- Evaluate opportunities driven by market-needs and translate them into product concept proposals for evaluation and consideration.
- Develop next generation product concepts that solve unmet needs of the marketplace and specific applications.
- Sponsor product development growth projects utilizing a stage gate/concept commercialization process together with project management tools.
- Develop the business case, value proposition, and pricing strategy.
- Work collaboratively with allied partners (OEMs of equipment/technology and channel partners who may not be direct customers) to develop and commercialize new products and technologies.
- Conduct voice of customer work to uncover and validate market needs.
- Plan, execute, and support commercial launch.
Demand-Side Marketing
- Identify and engage key buying influencers in target markets working with sales and business development.
- Promote Michelman solutions, identify pull-through sales opportunities, and work with Sales and Business Development to deliver growth of existing products.
- Develop strategies and tactics to build the brand and support launches with advertising and sales promotions and provide direction and leadership to Michelman's market communications (MARCOM) team.
- Provide awareness and networking with related associations and attendance at industry conferences related to the circular economy will be required.
- Ability to be the face of Michelman to the flexible packaging industry representing our place in the circular economy including committee/board memberships and presentations at key conferences and trade shows.
Other
25% travel estimate, with 75% of that travel being domestic. Some OEM partners and conferences that will be attended are international and will require some international travel. Perform related duties as assigned or as the situation dictates.
Critical Competencies, Knowledge, Skills, and Abilities
Packaging
- Deep understanding of the flexible packaging industry; the market, competitors, value chain, customers and applications.
- High technical aptitude for packaging. Strong understanding of the role of coatings, coating application and coating functionality in fiber and film-based packaging solutions.
- Past experience in regulated industries and applications, particularly in food industries with related knowledge of food contact.
- Deep understanding of the concept of the circular economy and the current ongoing efforts of brands and converters to help fulfill this vision.
- Proven ability and knowledge to communicate product needs using technical terminology that will help guide technical development teams.
Skills
- Strategic thinker with strong problem-solving and organizational skills.
- Ability to work in a fast-paced, matrix-based environment with multiple priorities.
- Excellent written and verbal communication skills.
- Strong external focus with a growth mindset.
- Ability to effectively lead and manage teams in a collaborative environment.
- High levels of self-motivation, initiative, and interpersonal skills.
- Ability to quickly learn and use specialized business software (business intelligence, sales and marketing software, business justification).
Education and Experience
- Bachelor’s degree from an accredited university in Science, Engineering or Bachelor's degree in Business with relevant industry experience.
- Advanced business degree preferred.
- Minimum 10 years of experience in flexible packaging markets.
- 5 years B2B marketing experience in the chemicals supply chain industry with notable progression of responsibilities.
- Proven ability to develop and deliver strategic business plans including analysis and quantification of potential and addressable markets.
- Proven track record of launching new growth programs and delivering results.
- Strong network of contacts in the flexible packaging industry.
Note: The statements above are intended to describe the general nature and level of work being performed by people assigned to the job. They are not construed to be an exhaustive list of responsibilities, duties and skills required of personnel. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
About Michelman
Motivated by unwavering values, and ingrained with a passion for innovation, Michelman is a global developer and manufacturer of specialized sustainable chemistry used in industrial and agricultural coatings, digital printing, consumer packaging, and advanced composites for automotive and aerospace. From helping grow food and keep it fresh, to making vehicles lighter and more fuel efficient, to shielding our homes from the elements, Michelman‘s environmentally conscious solutions protect and enhance the materials that shape our world. Michelman is proud of the values-focused work environment that we have crafted. We pride ourselves in our focus on our values of integrity, respect, success, collaboration, curiosity, and giving. With our dedication to your technical and professional growth in addition to our rigorous onboarding experience, we guarantee that you will find yourself challenged in new ways. We offer an excellent salary, incentive and benefits package in a dynamic, empowered team environment.
No phone calls please. Michelman does not hire individuals who use tobacco products. All candidates will receive a drug test prior to beginning employment which will include a test for tobacco products. For more information about Michelman, please visit https://www.michelman.com/. It is Michelman, Inc. policy to seek and employ qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, religion, national origin, age, sexual orientation or disability. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Michelman is an Equal Opportunity Employer Minorities/Females/Disabled/Veterans
Key skills/competency
- Global Marketing Manager
- Flexible Packaging
- Strategic Planning
- New Product Development
- Commercialization
- Demand-Side Marketing
- Circular Economy
- B2B Marketing
- Chemicals Supply Chain
- Market Research
Skills & topics
- Global Marketing Manager
- Marketing Strategy
- Flexible Packaging
- New Product Development
- Commercialization
- Circular Economy
- B2B Marketing
- Chemicals Marketing
- Market Research
- Packaging Industry
How to get hired
- Tailor your resume: Highlight your 10+ years in flexible packaging and 5 years in B2B chemical marketing, emphasizing strategic planning and new product launches.
- Showcase industry knowledge: Detail your understanding of the flexible packaging market, value chain, competitors, and the circular economy.
- Demonstrate leadership: Emphasize your experience leading cross-functional teams and managing complex projects using stage-gate processes.
- Research Michelman's values: Align your application and interview responses with Michelman's values of integrity, respect, success, collaboration, curiosity, and giving.
- Prepare for technical and behavioral questions: Be ready to discuss packaging technology, market insights, and your strategic problem-solving abilities.
Technical preparation
Behavioral questions
Frequently asked questions
- What specific experience does Michelman look for in a Global Marketing Manager for Flexible Packaging?
- Michelman seeks a Global Marketing Manager for Flexible Packaging with at least 10 years of experience in flexible packaging markets and 5 years in B2B marketing within the chemicals supply chain. A proven track record in strategic business planning, new product development, and launching growth programs is essential. Deep understanding of the packaging industry, including market dynamics, competitors, value chains, customers, applications, and the circular economy, is also critical.
- How important is knowledge of the Circular Economy for this Global Marketing Manager role at Michelman?
- Knowledge of the Circular Economy is highly important for this Global Marketing Manager role. The job description emphasizes developing sustainable solutions that contribute to the Circular Economy and positioning Michelman within it. You'll be expected to represent Michelman's place in this movement, attend related conferences, and leverage this understanding to drive growth and strategy.
- What kind of technical understanding is required for the Global Marketing Manager position?
- The Global Marketing Manager role requires a high technical aptitude for packaging, specifically understanding the role of coatings, their application, and functionality in fiber and film-based packaging solutions. Experience in regulated industries like food, with knowledge of food contact, is also beneficial. You should be able to communicate product needs using technical terminology to guide development teams.
- What are the key skills Michelman values in a Global Marketing Manager candidate?
- Michelman values candidates who are strategic thinkers with strong problem-solving and organizational skills. Excellent written and verbal communication, a strong external focus with a growth mindset, and the ability to lead and manage teams collaboratively are crucial. High self-motivation, initiative, interpersonal skills, and the ability to quickly learn specialized business software are also key.
- What is the expected travel for the Global Marketing Manager position at Michelman?
- The Global Marketing Manager position has an estimated travel requirement of 25%, with approximately 75% of that travel being domestic. Some international travel may be required for engaging with OEM partners and attending international conferences.
- Does Michelman have any specific hiring policies regarding tobacco use for this role?
- Yes, Michelman has a strict policy that they do not hire individuals who use tobacco products. All candidates will undergo a drug test prior to employment, which will include a test for tobacco products.
- How can I demonstrate my strategic planning capabilities for the Global Marketing Manager role?
- To demonstrate your strategic planning capabilities, highlight your experience in owning and managing segment strategic planning processes, identifying and prioritizing market opportunities, developing business cases, and executing business plans. Quantify your achievements whenever possible, showcasing how your strategies led to measurable growth or market position improvements.
- What is Michelman's approach to new product development and commercialization for this role?
- For this role, Michelman emphasizes a market-driven approach to new product development and commercialization. This involves evaluating market needs, translating them into product concepts, sponsoring development projects through a stage-gate process, developing business cases and value propositions, and collaborating with partners for commercial launch. Your ability to manage this entire process will be key.
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