Product and Content Marketing Manager SaaS

About Our Client

Our client is a Series B funded SaaS product organisation in the Cloud Ops domain, with global operations.

Job Description

Product Marketing & GTM

• Own product positioning, messaging, and value propositions across key personas and use cases
• Lead product launches end‑to‑end, collaborating closely with Product, Sales, and Growth teams
• Translate product capabilities into clear customer benefits and differentiated narratives
• Create and maintain core PMM assets: website messaging, pitch decks, one‑pagers, FAQs, launch briefs

Content & Storytelling (Core Requirement)

• Build high‑quality content across formats - blogs, case studies, whitepapers, solution briefs, email campaigns, and sales enablement material
• Partner with Product and Customer teams to develop customer stories and proof points
• Ensure consistent messaging and tone across all customer‑facing touchpoints
• Play an editorial role in defining content themes aligned with GTM priorities

Enablement & Cross‑Functional Collaboration

• Enable Sales and Customer Success with relevant messaging, battlecards, and competitive insights
• Work closely with Demand Gen to align campaigns to buyer journey stages
• Act as the voice of the customer internally, backed by insights and feedback loops

Community‑Driven Marketing (Good to Have)

• Support or lead community initiatives such as user groups, virtual events, roundtables, webinars, or ambassador programs
• Partner with practitioners, customers, and industry voices to drive engagement and advocacy
• Contribute to building a loyal audience around product, category, or ecosystem

The Successful Applicant

Must‑Have

• 5-10 years of experience in Product Marketing, preferably in B2B SaaS
• Strong content creation and storytelling skills
• Experience working closely with Product, Sales, and Growth teams
• Ability to explain complex concepts in a clear, simple, and compelling way
• Data‑informed mindset with strong attention to detail

Good to Have

• Experience building or nurturing communities (users, customers, partners, or practitioners)
• Exposure to developer, GTM, or technical buyer personas
• Prior experience at an early‑stage or scaling SaaS company

What's on Offer

• Opportunity to shape how the product is positioned and perceived in the market
• High ownership and visibility across teams
• Room to experiment with content, storytelling, and community‑led growth
• Work with smart, collaborative people who value clarity and impact

Key skills/competency

• Product Marketing
• Content Creation
• Storytelling
• SaaS
• B2B Marketing
• Go-to-Market (GTM)
• Demand Generation
• Sales Enablement
• Customer Success
• Community Management