Product & Content Marketing Manager | SaaS - Series B
Michael Page · India
- Hybrid
- Full-time
- $120,000 / year
- India
Job highlights
- Lead product positioning and GTM strategies.
- Create compelling content across multiple formats.
- Enable sales and customer success teams.
- Build and nurture communities.
- Shape product perception and market strategy.
About the role
About Our Client
Our client is a Series B funded SaaS product organisation in the Cloud Ops domain, with global operations.
Job Description
Product Marketing & GTM
- Own product positioning, messaging, and value propositions across key personas and use cases
- Lead product launches end‑to‑end, collaborating closely with Product, Sales, and Growth teams
- Translate product capabilities into clear customer benefits and differentiated narratives
- Create and maintain core PMM assets: website messaging, pitch decks, one‑pagers, FAQs, launch briefs
Content & Storytelling (Core Requirement)
- Build high‑quality content across formats - blogs, case studies, whitepapers, solution briefs, email campaigns, and sales enablement material
- Partner with Product and Customer teams to develop customer stories and proof points
- Ensure consistent messaging and tone across all customer‑facing touchpoints
- Play an editorial role in defining content themes aligned with GTM priorities
Enablement & Cross‑Functional Collaboration
- Enable Sales and Customer Success with relevant messaging, battlecards, and competitive insights
- Work closely with Demand Gen to align campaigns to buyer journey stages
- Act as the voice of the customer internally, backed by insights and feedback loops
Community‑Driven Marketing (Good to Have)
- Support or lead community initiatives such as user groups, virtual events, roundtables, webinars, or ambassador programs
- Partner with practitioners, customers, and industry voices to drive engagement and advocacy
- Contribute to building a loyal audience around product, category, or ecosystem
The Successful Applicant
Must‑Have
- 5-10 years of experience in Product Marketing, preferably in B2B SaaS
- Strong content creation and storytelling skills
- Experience working closely with Product, Sales, and Growth teams
- Ability to explain complex concepts in a clear, simple, and compelling way
- Data‑informed mindset with strong attention to detail
Good to Have
- Experience building or nurturing communities (users, customers, partners, or practitioners)
- Exposure to developer, GTM, or technical buyer personas
- Prior experience at an early‑stage or scaling SaaS company
What's on Offer
- Opportunity to shape how the product is positioned and perceived in the market
- High ownership and visibility across teams
- Room to experiment with content, storytelling, and community‑led growth
- Work with smart, collaborative people who value clarity and impact
Key skills/competency
- Product Marketing
- Content Creation
- Storytelling
- SaaS
- B2B Marketing
- Go-to-Market (GTM)
- Demand Generation
- Sales Enablement
- Customer Success
- Community Management
Skills & topics
- Product Marketing
- Content Marketing
- SaaS
- B2B
- Marketing Manager
- Remote
- Series B
- Go-to-Market
- Storytelling
- Demand Generation
How to get hired
- Tailor your resume: Highlight B2B SaaS product marketing and content creation experience.
- Showcase impact: Quantify achievements in product launches, content engagement, and GTM success.
- Demonstrate collaboration: Provide examples of working with Product, Sales, and Growth teams.
- Address community skills: Detail any experience in building or managing user/customer communities.
- Prepare for interviews: Be ready to discuss complex concepts simply and your data-informed approach.
Technical preparation
Master SaaS product positioning frameworks.,Practice writing compelling B2B content.,Develop GTM strategy examples.,Prepare to explain complex concepts simply.
Behavioral questions
Describe a successful product launch.,How do you tell customer stories?,How have you enabled sales teams?,How do you handle cross-functional work?
Frequently asked questions
- What is the required experience for the Product & Content Marketing Manager role at Michael Page?
- For the Product & Content Marketing Manager position, we require 5-10 years of experience, ideally within B2B SaaS. Strong content creation and storytelling skills, along with experience collaborating with Product, Sales, and Growth teams, are essential.
- Is this a remote position at the SaaS company?
- Yes, this Product & Content Marketing Manager role is a remote position, allowing you to work from anywhere. The company is a Series B funded SaaS organization.
- What are the core responsibilities of the Product & Content Marketing Manager?
- The core responsibilities include owning product positioning, leading product launches, creating high-quality content (blogs, case studies, etc.), enabling sales and customer success teams, and potentially supporting community initiatives.
- What makes the Product & Content Marketing Manager role unique?
- This role offers a significant opportunity to shape product positioning and market perception. You'll have high ownership and visibility, with room to experiment in content, storytelling, and community-led growth within a Series B SaaS company.
- What 'good to have' skills are beneficial for this role?
- While not mandatory, experience in building or nurturing communities, exposure to developer or technical buyer personas, and prior experience in an early-stage or scaling SaaS company are considered beneficial.
- How important is content creation for this role?
- Content creation and storytelling are core requirements for this Product & Content Marketing Manager role. You will be responsible for building high-quality content across various formats to support product launches and marketing efforts.
- What is the company's stage and domain?
- The company is a Series B funded SaaS product organization operating in the Cloud Ops domain with global operations.
- How can I apply for the Product & Content Marketing Manager job at Michael Page?
- To apply for this Product & Content Marketing Manager role, please follow the application instructions provided by Michael Page. Ensure your resume clearly highlights relevant experience and skills. For specific inquiries, you may reach out to the hiring manager Ansu Joseph, by emailing *****@michaelpage.com.