Brand Supply Lead

About Our Client

An initiative aimed at democratizing digital commerce. By enabling open protocols and interoperability, our client aims at creating a network-led ecosystem where buyers, sellers, logistics providers, payment gateways, and service partners can interact seamlessly.

Job Description

As a Brand Supply Lead, you will be instrumental in a government-led initiative focused on democratizing digital commerce. Your responsibilities will include:

• Lead onboarding of large FMCG / CPG brands.
• Work with brand headquarters and regional teams to enable distributor mapping, digital catalogs, pricing, and scheme integration.
• Ensure brands are operationally ready for pilot and scale phases across multiple states.
• Collaborate with brand sales and distribution teams to activate distributors as sellers on the network.
• Resolve real-world issues related to pricing, fulfilment, order acceptance, and distributor adoption.
• Act as the bridge between brand strategy and last-mile distribution realities.
• Support brand-led initiatives such as digital trade schemes, category campaigns, and performance-linked incentives.
• Enable brands to leverage the network's data for demand visibility and supply optimization.
• Coordinate with buyer apps, tech partners, and ecosystem stakeholders to ensure smooth execution.

The Successful Applicant

We are seeking candidates with the following qualifications:

• 4-7 years of experience in FMCG distribution, brand partnerships, retail sales, or supply-side ecosystem roles.
• Mandatory hands-on experience with on-ground FMCG distribution (sales, distributor management, GTM, or trade marketing).
• Prior exposure to multi-stakeholder environments involving brands, distributors, or large partner networks.

What's On Offer

This role offers a unique opportunity to:

• Work at the intersection of public policy, technology, and national commerce.
• Build systems that impact millions of businesses, not just one company's bottom line.
• Be part of a once-in-a-generation transformation of India's retail ecosystem.
• Direct exposure to senior leadership, government stakeholders, and India's largest brands.

Key skills/competency

• FMCG Distribution
• Brand Partnerships
• Retail Sales
• Supply Chain Management
• Digital Commerce
• Stakeholder Management
• Go-to-Market Strategy
• Data Analytics
• Problem Solving
• Ecosystem Development