Social Media Basketball Coordinator

@ Miami HEAT

Overview

The Miami HEAT is seeking a Social Media Basketball Coordinator responsible for ideating, producing, maintaining and posting team-related content across various social media platforms. The role involves on-site event coverage and close collaboration with creative teams to ensure content reflects the Miami HEAT brand and voice.

Essential Functions

Key responsibilities include strategizing and planning content for platforms such as Instagram, X, Facebook, TikTok, and others, providing on-site coverage for both home and away games, and collaborating with other departments to maintain brand consistency.

• Plan and produce game and event related content.
• Cover on-site Miami HEAT basketball games and events.
• Monitor social media trends, fan conversations, and NBA/pop culture updates.
• Collaborate with Content and Creative Services to ensure brand alignment.
• Activate and manage branded social media campaigns and deliverables.

Desired Qualifications

Candidates should have a Bachelor’s degree in marketing, communications or a related field, with 1-2 years experience in social media for brands or sports teams. In-depth knowledge of Miami HEAT basketball history, NBA storylines, and social media platforms is essential. Strong creative, writing, analytical, and organizational skills are required, along with flexibility to work nights, weekends, and travel.

Key skills/competency

• Social Media Strategy
• Content Production
• Game Coverage
• Brand Collaboration
• Trend Analysis
• Creative Writing
• Organizational Skills
• Photography
• Adobe Photoshop
• Basketball Knowledge