Job Overview
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Job Description
Partner Marketing Manager
Meta is seeking a Partner Marketing Manager to lead the definition and execution of marketing strategies that drive demand and growth through our Business Messaging partner ecosystem. This role focuses on enterprise B2B marketing for solutions like WhatsApp, Messenger, and Instagram, leveraging a network of technology and reseller firms. You will work closely with partners, cross-functional teams, and marketing peers to build measurable and scalable strategies aligned with business goals.
Responsibilities
- Build marketing strategies for the Business Messaging partner marketing program that drive growth and demand for partner solutions.
- Ensure alignment and collaboration with regional marketing teams working with partners and partner programs.
- Create and deliver partner-facing assets to support demand generation programs.
- Ensure marketing strategy aligns with cross-functional business objectives, while managing stakeholder relationships.
- Proactively collaborate with teams such as Partnerships, Legal, and Finance to build and support partner marketing programs.
- Influence broader partner strategy based on market insights and direct partner interactions.
- Ensure programs are measurable and work with data and operations teams to build execution plans.
- Develop benchmarks to shape the future direction of the program and communicate frequently with stakeholders.
Minimum Qualifications
- 10+ years of work experience, with 5+ years in partner ecosystem experience.
- 5+ years of experience in generating demand with and through partners (SaaS technology sales environment).
- Demonstrated experience working with international and regional marketing teams in both centralized and decentralized models.
- 4+ years of experience working and partnering with global and regional sales teams.
- Demonstrated understanding of measurement techniques and best practices, including reporting, dashboards, and presenting campaign results.
- Prior experience designing and delivering global partner growth or enablement plans with business impact.
- Experience collaborating with a variety of internal teams to develop programs.
- Experience measuring the impact of enablement in the partner or sales ecosystem.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. From Facebook to Messenger, Instagram, and WhatsApp, Meta has empowered billions globally. Now, Meta is exploring immersive experiences like augmented and virtual reality to shape the next evolution in social technology. Joining Meta means helping to build a future beyond digital connection constraints.
Meta is an Equal Employment Opportunity and Affirmative Action employer committed to diversity and inclusion. We consider qualified applicants regardless of protected characteristics. Meta participates in E-Verify and may use AI/ML in hiring. Reasonable accommodations are available for candidates with disabilities.
Key skills/competency
- Partner Marketing
- B2B Marketing
- SaaS
- Demand Generation
- Marketing Strategy
- Ecosystem Management
- Cross-functional Collaboration
- Data Analysis
- Program Management
- Go-to-Market Strategy
How to Get Hired at Meta
- Tailor your resume: Highlight your 10+ years of experience, with 5+ years in partner ecosystems and B2B SaaS demand generation. Quantify achievements in partner marketing strategy and global program delivery.
- Showcase your expertise: Emphasize your understanding of measurement techniques, reporting, and cross-functional collaboration with sales, partnerships, legal, and finance teams.
- Demonstrate strategic thinking: Articulate your experience in influencing go-to-market plans and developing scalable, measurable marketing strategies for partner growth.
- Prepare for interviews: Be ready to discuss specific examples of how you've driven demand through partners, managed international marketing teams, and measured program impact.
- Understand Meta's mission: Research Meta's business messaging solutions and their role in connecting businesses with customers.
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