Marketing Science Partner - Performance Marketing

Marketing Science Partner - Performance Marketing

The Marketing Science team at Meta is actively seeking a full-time Marketing Science Partner with demonstrated experience in Performance Marketing. A Marketing Science Partner at Meta works with internal and external clients in industry verticals such as App tech, E-commerce, Gaming Retail etc. on an ongoing basis to adopt better measurement as a way to improve business outcomes. To accomplish this, the person in this role will work both reactively and proactively with clients, using Meta’s industry leading data science and AI tools and data sets.

Driving good measurement with advertisers will require designing tests to measure incremental lift of marketing activations (conversion lift, brand lift) or tackle complex attribution questions. In this role, the person needs to use data skills to build actionable recommendations to help clients understand and improve the effectiveness of their advertising across digital platforms and across media. The Marketing Science Partner will also focus on customizing existing or, in some cases, piloting new, scalable capabilities in partnership with Meta Product teams, R&D, and Partnerships.

Meta is seeking experienced candidates to join the Marketing Science team with proven analytical and critical thinking skills as well as familiarity with large data sets, Marketing research and data manipulation tools, and familiarity with AI-enabled analytical workflows (or eagerness to rapidly upskill) with foundational working knowledge of modern AI/LLM tools and concepts. To successfully influence how advertisers conduct and use measurement, the person should have a track record of working cross-functionally with internal teams and partner closely with the Sales team.

Responsibilities:

• Engage with clients to share insights & research-based best practices and measure true business value by building and operationalizing “learning agendas”. The best practices and learning agendas will highlight how a client can improve business outcomes.
• Drive client, vertical, and industry adoption of preferred measurement methodologies, best practices, products, and approaches in support of the recommended solutions.
• Offer selective consultation with clients on business hypothesis to test, measurement design & feasibility, or insights interpretation.
• Design tests to showcase the power of measurement using client data and Meta or third-party technology tools.
• Conduct in-depth standard and custom ad effectiveness studies for Meta advertisers to understand the relative impact of different marketing strategies across digital platforms and across media.
• Operate internal & external education & training workshops to raise awareness & advocacy of Measurement solutions & analytical best practices (understanding auction, creative testing, use of lift tools…).
• Communicate complex research results to a general audience on the client side.
• Work with advertising and industry bodies to create best-in-class measurement solutions.
• Support client engagement with third-party vendors responsible for setting up and conducting measurement studies.

Minimum Qualifications:

• Bachelor’s degree in Business, Statistics, Data Science, Economics, Mathematics, Computer Science, Engineering, or similar.
• English proficiency is required. Ukrainian or Russian language skills are a significant asset as this team partners with clients in Central and Eastern Europe.
• Direct experience in scoping and executing analytical or research projects with clients and/or cross-functional stakeholders.
• 5+ years of experience analyzing and manipulating data sets to understand patterns and provide insights.
• Proven experience in working with structured and unstructured data-sets; statistical software such as R, SQL is a must.
• Ability to communicate technical content to a general audience.
• Client-facing experience (internal or external), including the ability to drive meetings or change through adoption of new products or research methods.
• Experience with digital advertising measurement methods and technologies.
• Experience with field experiments, experimental design, survey sampling, and/or panel data.
• Proven experience working with app and e-commerce verticals, demonstrating a great understanding of the unique challenges and opportunities within these industries.

Preferred Qualifications:

• AI-native mindset (or eagerness to rapidly upskill) with foundational working knowledge of modern AI/LLM tools and concepts.

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Key skills/competency:

• Performance Marketing
• Marketing Science
• Data Analysis
• AI/LLM Tools
• Measurement Design
• Client Consulting
• Statistical Software (R, SQL)
• Digital Advertising
• Experimental Design
• E-commerce