Marketing Science Consultant

Marketing Science Consultant at Meta

AI is a Meta priority, and our Sales and Product teams are actively integrating automation through AI to provide invaluable guidance to advertisers. This complex and evolving domain requires a Marketing Science Consultant to collaborate closely with product developers, integrating existing guidance systems into new tools. Your work will align with our overall guidance unification strategy, ensuring advertiser perspectives and needs are at the forefront of AI development.

As part of the Marketing Science team, you will focus on empowering global small businesses, helping them leverage Meta's platforms for growth through data and science. The team comprises highly quantitative measurement professionals from diverse backgrounds. This position demands a strong analytical mindset, expertise in digital advertising effectiveness, research methods, and a deep understanding of operational processes.

You will be instrumental in building strategies and executing proactive initiatives globally, partnering with various channels. Responsibilities include identifying opportunities to develop and refine different treatments and supporting the go-to-market strategy for initiatives aimed at driving advertiser value. This role involves executing key advertising and measurement research projects to deliver strategies and insights that foster small business growth.

Marketing Science Consultant Responsibilities:

• Design proactive programs and treatments, including research, analytics initiatives, or go-to-market strategies, to help small businesses onboard and grow with advertising.
• Drive advertiser adoption of marketing best practices and products for successful advertising onboarding.
• Identify research and analytics initiatives that clearly demonstrate how Marketing Science can support small business segment growth.
• Collaborate closely with sales, product, and other cross-functional teams to directly impact small business marketing strategy.
• Communicate results and present suggestions creatively to stakeholders and partners.
• Build scalable processes for ad-effectiveness research initiatives.
• Advocate for small businesses with other research and product teams to ensure solutions are designed for businesses of all sizes.

Minimum Qualifications:

• Bachelor's degree in a directly related field, or equivalent practical experience.
• 5+ years of experience in a quantitative field, such as consulting, market research, or media research.
• Proficiency in working with large datasets and using SQL or similar tools for data extraction and manipulation.
• Demonstrated experience communicating complex concepts effectively to non-technical audiences.
• Direct experience in scoping and executing research projects with clients and/or cross-functional stakeholders.
• Experience in applied research with focus areas like media consumption, consumer behavior, or marketing effectiveness.
• Familiarity with digital advertising measurement methods and technologies.

Preferred Qualifications:

• Experience working with structured and unstructured datasets, statistical software such as R, SPSS, SAS, and data extraction tools like Hive and/or SQL.
• Understanding of the dynamics and structure of sales teams.
• Knowledge of the current media landscape and the challenges faced by small business advertisers.

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

Key skills/competency

• AI Integration Strategy
• Digital Advertising Measurement
• Quantitative Research
• Data Analysis (SQL, R, SAS)
• Small Business Growth
• Marketing Effectiveness
• Cross-functional Collaboration
• Go-to-Market Strategy
• Consumer Behavior
• Stakeholder Communication