Marketing Insights Researcher

Marketing Insights Researcher at Meta

The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.

Marketing Insights Researcher Responsibilities:

• Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals
• Responsible for framing strategy decisions, driving alignment, and unblocking progress – ensuring the right conversations are happening and marketing is set up to succeed
• Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail and channel strategy
• Translate research findings into actionable insights with clear recommendations
• Producing highly effective communication that motivates people to apply learnings in marketing and across the organization

Minimum Qualifications:

• Research Expertise: 8+ years of research experience. Mastery of qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
• Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
• Strategic Leadership: Resolves ambiguity, drives cross-functional alignment. Experience convening stakeholders and drive decision making in ambiguous or evolving contexts. Track record of thriving in time-sensitive environments

Preferred Qualifications:

• 12+ years of research experience
• Experience in the technology space
• Experience in developing AI features for Hardware/Device
• Experience in leading insights-focused product/feature launches from definition to execution, driving impact and influencing product and marketing decision-making
• Experience collaborating proactively and effectively with a broad variety of partners
• Experience thinking holistically/creatively in addition to technically/analytically
• Education: Bachelors degree required, MA or PhD preferred

Key skills/competency:

• Market Research
• Quantitative Analysis
• Qualitative Research
• Marketing Strategy
• Brand Strategy
• Campaign Development
• Product Development
• Stakeholder Management
• Data Insights
• Strategic Thinking