Marketing Insights Researcher
@ Meta

New York, NY
$190,000
On Site
Full Time
Posted 1 day ago

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Job Details

About the Role

The Marketing Insights Researcher at Meta plays a pivotal role in understanding user and customer behaviors to maximize value across Meta's platforms. This role involves in-depth research and strategic collaboration with teams such as User Experience Research, Data Science, and Creative to develop impactful marketing strategies.

Responsibilities

  • Identify opportunities and develop learning agendas with cross-functional teams.
  • Frame strategy decisions, drive alignment, and unblock progress.
  • Design and execute quantitative and qualitative research to inform decision-making.
  • Translate research findings into actionable insights with clear recommendations.

Minimum Qualifications

  • 8+ years of research experience.
  • Mastery in both qualitative and quantitative research methods.
  • Expertise in insights-driven marketing campaigns and product launches.
  • Proven ability to drive cross-functional alignment and decision-making.

Preferred Qualifications

  • 12+ years of research experience.
  • Experience in the technology space and developing AI features for Hardware/Device.
  • Proven leadership in insights-focused product and feature launches.
  • Bachelor's degree required, MA or PhD preferred.

About Meta

Meta builds technologies that connect people, foster communities, and grow businesses through platforms including Facebook, Messenger, Instagram, and WhatsApp. As Meta moves towards immersive experiences like augmented and virtual reality, the role of a Marketing Insights Researcher is crucial for shaping strategic marketing and product initiatives.

Compensation and Benefits

The compensation ranges from $160,000/year to $219,000/year plus bonus, equity, and benefits. Individual compensation is determined by skills, qualifications, experience, and location. Meta offers a comprehensive benefits package.

Key skills/competency

  • Research
  • Quantitative
  • Qualitative
  • Strategy
  • Marketing
  • Insights
  • Cross-functional
  • Alignment
  • Leadership
  • Communication
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How to Get Hired at Meta

🎯 Tips for Getting Hired

  • Research Meta's culture: Understand their mission and innovation.
  • Tailor your resume: Highlight research and strategy skills.
  • Showcase cross-functional work: Demonstrate collaborative experiences.
  • Prepare insights examples: Provide clear, actionable outcomes.

📝 Interview Preparation Advice

Technical Preparation

Review quantitative methods techniques.
Practice qualitative research design.
Brush up on data analysis tools.
Study marketing analytics frameworks.

Behavioral Questions

Explain managing ambiguous projects.
Describe cross-team collaboration examples.
Discuss conflict resolution experiences.
Outline your leadership scenario.

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