Marketing Insights Researcher
@ Meta

Los Angeles, CA
$190,000
On Site
Full Time
Posted 21 days ago

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XXXXXXXXXX XXXXXXXXXXX XXXXXXXXX******* @meta.com
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Job Details

About the Role

The Marketing Insights Researcher at Meta is responsible for understanding user and customer needs, behaviors, and attitudes to maximize value across Meta's platforms and services. This role works as a full-stack partner with functions such as User Experience Research, Data Science, and Creative to identify marketing strategies, drive alignment, and unblock progress in ambiguous or rapidly changing environments.

Responsibilities

  • Identify opportunities and develop learning agendas in collaboration with cross-functional teams
  • Frame strategy decisions, drive alignment, and ensure marketing success
  • Design and execute quantitative and qualitative research to inform strategic planning
  • Translate findings into actionable insights with clear recommendations
  • Influence marketing and brand strategies, campaign and product development

Minimum Qualifications

  • 8+ years of research experience using qualitative and quantitative methods
  • Expertise in shaping insights-driven marketing campaigns and product launches
  • Strategic leadership to resolve ambiguity and drive cross-functional alignment

Preferred Qualifications

  • 12+ years of research experience
  • Experience in the technology space and in developing AI features for hardware
  • Proven record of leading insights-focused product/feature launches
  • Bachelor’s degree required; MA or PhD preferred

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses with platforms like Facebook, Instagram, Messenger, and WhatsApp. With a push towards immersive experiences like augmented and virtual reality, Meta is shaping the future of digital connection.

Additional Information

Compensation ranges from $160,000/year to $219,000/year plus bonus, equity, and benefits. Individual compensation is determined by skills, qualifications, experience, and location.

Key skills/competency

  • Research Methods
  • Qualitative Analysis
  • Quantitative Analysis
  • Marketing Strategy
  • Data Interpretation
  • Strategic Leadership
  • Cross-functional Collaboration
  • Product Launch
  • AI & Technology
  • Communication
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How to Get Hired at Meta

🎯 Tips for Getting Hired

  • Customize your resume: Tailor skills to research and marketing
  • Highlight cross-functional experience: Emphasize collaboration success stories
  • Prepare quant and qual examples: Provide specific research instances
  • Research Meta culture: Understand their mission and values

📝 Interview Preparation Advice

Technical Preparation

Review quantitative methods and analytics tools.
Brush up on qualitative research design techniques.
Study data science fundamentals and market analysis.
Familiarize with tech tools for marketing insights.

Behavioral Questions

Describe challenging cross-team project experiences.
Explain how you resolve ambiguous situations.
Outline your approach to stakeholder alignment.
Discuss how you communicate complex research findings.

Frequently Asked Questions