Marketing Insights Researcher

About the Role

The Marketing Insights Researcher at Meta is responsible for understanding user and customer needs, behaviors, and experiences to drive strategic marketing, brand strategies, and product development. You will design and execute comprehensive research studies to support decision-making and shape marketing initiatives.

Responsibilities

• Develop learning agendas aligned with business goals.
• Design and execute quantitative and qualitative research studies.
• Support strategic planning and campaign development.
• Translate research findings into actionable insights.
• Communicate results effectively across the organization.

Minimum Qualifications

• 6+ years of research experience with qualitative and quantitative methods.
• Expertise in insights-driven marketing campaigns and product launches.
• Strong strategic skills to navigate ambiguity and set priorities.
• Bachelor's degree required; MA or PhD preferred.

Preferred Qualifications

• 7+ years research experience.
• Experience in the technology sector.
• Proven collaboration with diverse partners.
• Ability to think holistically while remaining analytical.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. From Facebook to immersive AR/VR experiences, Meta is at the forefront of digital connection and innovative social technology.

Compensation & Benefits

Salary range: $138,000/year to $188,000/year plus bonus, equity, and benefits. Individual compensation is determined by skills, qualifications, experience, and location.

Key skills/competency

• Research
• Quantitative
• Qualitative
• Marketing
• Strategy
• Insights
• Analysis
• Communication
• Collaboration
• Decision-making