Job Overview
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Job Description
About the Role: Brand Marketing Manager, Facebook
For over 20 years, the Facebook app has built technologies that connect us to the people, experiences and content that enrich our lives in big and small ways. Meta is looking for a Brand Marketing Manager, Facebook who can help reimagine how we bring this promise to life for new audiences. This role will be responsible for helping evolve Facebook’s marketing playbook, piloting new ways that help people experience the brand–spanning in-product experiences, partnerships, branded content and more–that build affinity and drive results. This person is a strategic brand builder and highly effective collaborator and operator who can translate data and insights into white space brand opportunities; rally teams and agencies to build and execute multi-channel plans with a high degree of creativity and analytical rigor; and an ability to move fast, iterate and bring people along in the journey.
Brand Marketing Manager, Facebook Responsibilities
- Apply analytical rigor, an understanding of audience dynamics and trends, brand strategy and product knowledge to deliver innovative marketing programs that build brand relevance and drive results.
- Work closely with Product Marketing and Insights to translate business objectives into actionable marketing strategies.
- Deliver cross-channel marketing programs including strategy, creative development, execution, optimization, analysis and reporting.
- Author creative briefs and talent/partner pitches that spark big ideas that can help us solve ambiguous brand challenges.
- Partner closely with large, cross-functional team to identify opportunities and deliver integrated marketing programs.
Minimum Qualifications
- 10+ years of experience in managing and executing large scale brand-building marketing initiatives and campaigns.
- Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans.
- Demonstrated experience leading media and creative agencies.
- Experience managing multiple initiatives/campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact.
- Experience in consumer product categories and brands such as consumer technology.
- BA/BS degree.
Preferred Qualifications
- Tech sector experience.
- Experience working and thriving in an ambiguous, agile environment.
Key skills/competency
- Brand Strategy
- Marketing Management
- Campaign Execution
- Consumer Insights
- Cross-channel Marketing
- Creative Development
- Agency Management
- Analytical Rigor
- Product Marketing
- Stakeholder Collaboration
How to Get Hired at Meta
- Research Meta's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Customize your resume: Tailor your resume to highlight experience in brand building, large-scale campaigns, consumer insights, and working with agencies, specifically for the Brand Marketing Manager, Facebook role.
- Showcase analytical rigor: Prepare to discuss how you translate data into actionable marketing strategies and measure campaign impact, aligning with Meta's data-driven approach.
- Demonstrate cross-functional collaboration: Be ready to share examples of successfully partnering with product, insights, and external teams to deliver integrated marketing programs.
- Prepare for behavioral questions: Focus on Meta's core values like 'Move Fast' and 'Be Open,' providing examples of how you've thrived in agile, ambiguous environments.
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