Sr. Director, Brand Strategy

@ MERGE

Overview

Merge Storytelling and Technology at MERGE. We unite creative pioneers, tech innovators, and data explorers to solve business challenges for renowned clients in consumer, retail, and B2B sectors.

Role Description

In the role of Sr. Director, Brand Strategy, you will lead and innovate across strategic areas within our consumer & lifestyle business. Your focus is to drive brand positioning, portfolio architecture, and shopper-centric strategies that enhance the consumer journey from awareness to purchase.

Responsibilities

• Develop shopper-centric and path-to-purchase strategies.
• Bridge brand strategy with shopper insights across omnichannel platforms.
• Direct research and analysis using qualitative and quantitative data.
• Facilitate workshops and sessions for executive leadership.
• Mentor junior team members and integrate services across MERGE.
• Leverage AI and modern strategic tools for brand and shopper strategies.

Qualifications

• Minimum 7 years in a marketing agency, with focus on shopper and brand strategy.
• At least 2 years in a leadership role with executive presentation experience.
• Bachelor's degree preferred or equivalent experience.
• Strong understanding of omnichannel marketing and data-driven insights.
• Expertise in strategic tools and workshop facilitation.

Salary & Benefits

Salary range: $157,000 - $199,500 with benefits including medical, dental, vision, 401K, flexible time off, and more.

Company Values & Culture

MERGE is committed to health, wellness, and transparency. We support diverse talent, foster collaborative success, and value creativity and innovation.

Key skills/competency

• Brand Strategy
• Shopper Marketing
• Omnichannel
• Data Analysis
• Leadership
• Consumer Insights
• Strategic Planning
• Workshop Facilitation
• Digital Marketing
• AI Utilization