B2C Marketing Manager
Mercuryo · Spain
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- Hybrid
- Full-time
- $120,000 / year
- Spain
Job highlights
- Lead B2C marketing strategy for crypto and AI.
- Execute GTM plans for new features and products.
- Build user segments and drive acquisition/retention.
- Manage email and lifecycle marketing campaigns.
- Analyze performance and track market trends.
About the role
About Mercuryo
We're Mercuryo, and we're on a mission to redefine finance by blending the best of traditional banking with the power of decentralized finance (DeFi). We believe everyone deserves seamless access to Web3 and traditional financial services, so we're building the platform that makes it real: one that simplifies crypto and integrates it into the broader financial ecosystem.
Since launching in 2018, we've grown into a recognized force in the industry, named one of Europe's Fastest-Growing Startups 2025 by Sifted and awarded Best Crypto On-Ramp & Payments Solution 2025 by Cryptonomist. We've partnered with leading brands including Visa, Mastercard, MetaMask, Trust Wallet, Ledger, and Jupiter, powering over 200 products and collaborating directly with major ecosystems like Solana, Consensys, and BNB Chain.
Why Mercuryo?
Industry Impact
Join us at a pivotal moment where AI, blockchain, and payments are converging. You'll help shape how the next generation of financial infrastructure reaches millions of users.
Innovative Environment
Collaborate with more than 300 talented professionals from diverse backgrounds including banking, SaaS, and Web3, all united in delivering outstanding user experiences at the intersection of AI and decentralized finance.
Growth and Learning
Our expanding network of 200+ B2B partnerships, a user base of over 7 million, and our push into emerging categories like AI-powered products mean there's always room to grow your skills, tackle new challenges, and push boundaries.
Flexible Culture
We're remote-first, celebrating diversity across 30 countries. At Mercuryo, you'll be empowered to take ownership of your work, spark creativity, and shape how we move forward together.
About The Role
We're looking for a B2C Marketing Manager who can operate across the full marketing stack, from acquisition and lifecycle to positioning and GTMs, in a space that's evolving fast. The financial infrastructure landscape is being reshaped by AI and new payment paradigms, and we are looking for someone who doesn't just understand these trends but knows how to market at the edge of them.
Every project you lead will directly influence our revenue, product adoption, and how users discover and engage with the future of payments.
Your Role
- Design and execute the end-to-end B2C marketing strategy, aligned with business objectives and product roadmaps, across a portfolio that bridges crypto and AI-driven financial services.
- Execute GTM plans for new features and product lines that drive adoption and engagement, including categories that may be entirely new to the market.
- Build user segments based on data insights and create tactics for acquisition, activation, retention, and reactivation, leveraging AI tools to improve personalization and targeting at scale.
- Develop and maintain a marketing calendar covering product launches, seasonal moments, and always-on lifecycle flows.
- Lead email and lifecycle marketing from execution and automation setup to creative, deliverability, and continuous iteration.
- Collaborate with stakeholders across Product, Sales, and Partnerships to shape campaigns that meet business requirements and maximize impact.
- Analyze performance across channels, present findings, and recommend next steps grounded in data, comfortable using AI-powered analytics and attribution tools.
- Track competitor positioning and market trends, especially of AI and crypto payments, to refine our messaging and identify new opportunities.
What We're Looking For
- 5+ years in B2C marketing within crypto, fintech, or AI-native companies.
- GTM experience expanding consumer products into new regions or languages.
- Demonstrated success building and scaling lifecycle programs, especially email and in-product messaging.
- Proven experience running GTM strategies and coordinating across different stakeholders.
- Strong analytical skills and comfort working with product and data teams to uncover insights.
- Fluency in using AI tools (LLMs, automation platforms, AI-powered analytics) as part of your daily workflow, not just awareness, but hands-on usage.
- A self-starter attitude with a hands-on execution mentality and genuine curiosity about what happens when AI meets payments.
Nice to Have
- Experience marketing AI-powered products.
- Experience in the US market.
- Social media knowledge across Web3 channels: Telegram, X, Discord, etc.
What We Offer
- Competitive market rate salary and performance-based incentives.
- 22 days annual leave with an additional 6 company days, plus bank holidays.
- Comprehensive health insurance plans.
- Extensive benefits program.
- Flexible work schedule and remote work options.
- Modern offices and co-working spaces across 6 countries.
- Working equipment.
- Professional development and training opportunities.
- Opportunity to shape the initiatives you're working on.
- Diverse and friendly team.
- We are open-minded to new ideas.
Join Us!
If you're excited about what happens when AI, crypto, and payments infrastructure collide — and you want to market products that are defining an entirely new category — Mercuryo is the place to do it.
Equal Opportunity Employer
Mercuryo is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to providing employees with a work environment that is progressive and open-minded. Our employment philosophy is to hire the best people and empower them to do the best work of their lives. Employment decisions are based on business needs and individual merit, without regard to race, colour, religion, ethnicity, sexual orientation, nationality, marital status, gender, age, disability, veteran status, or any other characteristic protected by law. Mercuryo is also committed to providing reasonable accommodations during the application process for qualified individuals with disabilities. If you require assistance to complete your application, please contact our Talent Team.
Key skills/competency
- B2C Marketing Strategy
- Go-to-Market (GTM) Execution
- Lifecycle Marketing
- User Acquisition & Retention
- AI Marketing Tools
- Data Analysis & Insights
- Crypto & Fintech Marketing
- Product Marketing
- Cross-functional Collaboration
- Performance Marketing
Skills & topics
- B2C Marketing
- Marketing Manager
- Crypto Marketing
- Fintech Marketing
- AI Marketing
- Go-to-Market Strategy
- Lifecycle Marketing
- User Acquisition
- Product Marketing
- Digital Marketing
How to get hired
- Tailor your resume: Highlight B2C marketing experience in crypto, fintech, or AI, emphasizing GTM and lifecycle program successes.
- Showcase AI proficiency: Detail hands-on experience with AI tools like LLMs and AI-powered analytics platforms.
- Quantify achievements: Use data to demonstrate impact on revenue, product adoption, and user engagement.
- Network effectively: Connect with Mercuryo employees on LinkedIn to understand company culture and gain insights.
- Prepare for interviews: Be ready to discuss your strategic approach to marketing in rapidly evolving tech landscapes.
Technical preparation
Behavioral questions
Frequently asked questions
- What kind of marketing experience is essential for the B2C Marketing Manager role at Mercuryo?
- Mercuryo is seeking candidates with over 5 years of B2C marketing experience, specifically within the crypto, fintech, or AI-native industries. A strong background in Go-to-Market (GTM) strategies, building and scaling lifecycle programs (especially email and in-product messaging), and a proven ability to coordinate across different stakeholders are crucial for success in this role.
- How does Mercuryo integrate AI into its marketing efforts for the B2C Marketing Manager position?
- AI is central to Mercuryo's marketing approach. The B2C Marketing Manager will be expected to be fluent in using AI tools, including LLMs, automation platforms, and AI-powered analytics, as part of their daily workflow. This hands-on usage is key to improving personalization, targeting at scale, and analyzing campaign performance.
- What are the key responsibilities of a B2C Marketing Manager at Mercuryo?
- The B2C Marketing Manager will design and execute end-to-end B2C marketing strategies, develop GTM plans for new features, build user segments for acquisition and retention, manage email and lifecycle marketing, and collaborate with Product, Sales, and Partnerships teams. Analyzing performance and tracking market trends are also core components of the role.
- What is Mercuryo's stance on diversity and inclusion for the B2C Marketing Manager role?
- Mercuryo is a remote-first company that celebrates diversity across 30 countries. They are committed to providing a progressive and open-minded work environment, hiring based on business needs and individual merit, and prohibiting discrimination. They also provide reasonable accommodations for qualified individuals with disabilities during the application process.
- What career growth opportunities are available for a B2C Marketing Manager at Mercuryo?
- Mercuryo offers significant growth opportunities due to its expanding network, user base, and push into emerging categories like AI-powered products. The role provides the chance to grow skills, tackle new challenges, push boundaries, and shape initiatives, all within an innovative and flexible remote-first culture.
- How does Mercuryo differentiate itself in the finance and crypto space?
- Mercuryo aims to redefine finance by blending traditional banking with decentralized finance (DeFi). They focus on providing seamless access to Web3 and traditional financial services through a platform that simplifies crypto integration into the broader financial ecosystem, notably bridging crypto and AI-driven financial services.