Analyst- Product Content Development & Optimization
Merck Group · Bengaluru, Karnataka, India
- On site
- Full-time
- $85,000 / year
- Bengaluru, Karnataka, India
Job highlights
- Create and optimize web product content and data.
- Collaborate with cross-functional teams on product launches.
- Manage product information using PIM systems.
- Enhance product data quality and PDP content.
- Optimize content for SEO and AI search.
About the role
Product Content Development & Optimization Analyst
Merck Group is seeking a highly organized and detail-oriented Analyst to join their team. This role focuses on creating and optimizing the web presence of the Process Solutions portfolio by generating high-quality product content and structured product data for both new and existing products. The goal is to ensure content is accurate, channel-ready, and optimized for discovery (SEO/AI search) and customer decision-making. You will partner with Product Management, Digital & e-Commerce, and Marketing/MarCom teams to improve data quality, customer experience, and commercial performance, leveraging AI-driven tools for scalability and automation.
Your Role
- Ensure web product data readiness for New Product launches by collaborating with cross-functional teams to establish product requirements and timelines.
- Manage product information using Product Information Management (PIM) systems, ensuring accuracy and consistency across all digital channels.
- Audit and enhance product data quality, identifying and resolving discrepancies to maintain high standards in product representation.
- Extract and consolidate relevant product data/content from internal sources and translate it into digital-ready product narratives and structured attributes.
- Curate and maintain Product Detail Page (PDP) content that supports product discovery and customer decision-making, including scientific and marketing content.
- Optimize product content for web performance, including SEO and AI-assisted search/discovery, and continuously improve findability and clarity.
Who You Are
- Master’s degree in any Life Science Discipline (Biology, Chemistry, etc.).
- Minimum of 2–3 years of experience in web product data management, e-commerce, digital content writing or a similar role.
- Strong English writing skills with a proven track record of producing high-quality scientific and/or marketing content for a global audience / for web discovery optimization.
- Highly organized, detail-oriented, and able to deliver high throughput with consistency.
- Proactive, high-ownership, and solution-oriented, with a bias for action and a track record of driving issues to resolution.
- Proven ability to multi-task and work autonomously and effectively in a fast-paced, deadline-oriented environment with competing priorities.
- Familiarity with the Life Science industry and customer base, curiosity about product positioning.
- Familiarity with Product Information Management (PIM) systems and data quality management practices.
- Strong analytical skills, comfortable handling and analyzing data and using tools like e.g. Foundry, Excel, PowerBI to spot issues and trends.
- Overall understanding of the Marketing funnel and Customer journey.
- Practical SEO understanding; adept at diving deep into search including algorithms and technical details.
- Experience with digital marketing/SEO tools (e.g., SEMrush, Google Analytics).
- Experience in creating and utilizing AI tools for data analysis, generating and optimizing user-centric content and process automation.
What we offer
Merck Group offers a diverse and inclusive work environment where different backgrounds and perspectives are celebrated. They believe diversity drives excellence and innovation, strengthening their ability to lead in science and technology. They are committed to creating access and opportunities for all to develop and grow at their own pace. Join them in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!
Key skills/competency
- Product Content Development
- Data Optimization
- SEO
- PIM Systems
- Digital Content Writing
- E-commerce
- Life Science Industry
- AI Tools
- Data Analysis
- Product Management
Skills & topics
- Product Content Analyst
- Content Development
- Data Optimization
- SEO
- PIM
- E-commerce
- Life Science
- Digital Marketing
- AI Tools
- Merck Group
How to get hired
- Tailor your resume: Highlight experience in web product data management, SEO, and PIM systems, aligning with Merck Group's focus on Life Science and digital content optimization.
- Showcase scientific writing: Emphasize your proven ability to produce high-quality scientific or marketing content for a global audience and web discovery.
- Demonstrate analytical skills: Provide examples of using data analysis tools (e.g., Excel, Power BI) and understanding customer journeys and marketing funnels.
- Express AI/SEO proficiency: Detail your experience with digital marketing tools, SEO best practices, and the creation/utilization of AI tools for content and data automation.
- Research Merck Group's culture: Understand their commitment to innovation in Healthcare, Life Science, and Electronics, and their emphasis on diversity and inclusion.
Technical preparation
Master PIM systems and data quality management practices.,Develop strong SEO skills for web discovery optimization.,Practice data analysis with Excel and Power BI.,Gain familiarity with AI content generation tools.
Behavioral questions
Describe a time you improved product content accuracy.,How do you handle competing priorities effectively?,Share an example of proactive problem-solving.,How do you ensure content is optimized for SEO?
Frequently asked questions
- What is the educational requirement for the Product Content Development & Optimization Analyst role at Merck Group?
- The Product Content Development & Optimization Analyst role at Merck Group requires a Master’s degree in any Life Science Discipline, such as Biology or Chemistry.
- What kind of experience is needed for this Analyst position at Merck Group?
- Merck Group is looking for candidates with a minimum of 2-3 years of experience in web product data management, e-commerce, digital content writing, or a similar relevant field.
- How important is SEO for the Analyst role at Merck Group?
- SEO is critically important for this role at Merck Group. Candidates need practical SEO understanding, including familiarity with algorithms and technical details, to optimize product content for web discovery and AI-assisted search.
- Does Merck Group utilize AI tools for content and data management in this role?
- Yes, Merck Group actively seeks candidates with experience in creating and utilizing AI tools for data analysis, generating user-centric content, and automating processes. This is a key aspect of the Analyst position.
- What kind of collaboration can I expect as a Product Content Development & Optimization Analyst at Merck Group?
- As an Analyst at Merck Group, you will collaborate closely with Product Management, Digital & e-Commerce, and Marketing/MarCom teams to enhance data quality, customer experience, and commercial performance.
- What are the key responsibilities for the Analyst - Product Content Development & Optimization role?
- Key responsibilities include ensuring web product data readiness for new launches, managing product information in PIM systems, auditing data quality, curating PDP content, and optimizing content for SEO and AI search.
- Is this a remote or on-site position at Merck Group?
- The job description does not explicitly state the work arrangement. However, given the typical nature of such roles and the global collaboration mentioned, it could be hybrid or remote, but on-site is the default if not specified.
- What are the core competencies required for this Merck Group Analyst position?
- Core competencies include strong English writing skills, exceptional organization, detail-orientation, problem-solving abilities, autonomy, analytical skills, and familiarity with the Life Science industry and digital marketing/SEO tools.