Product Content Development & Optimization Analyst

Product Content Development & Optimization Analyst

Merck Group is seeking a highly organized and detail-oriented Analyst to join their team. This role focuses on creating and optimizing the web presence of the Process Solutions portfolio by generating high-quality product content and structured product data for both new and existing products. The goal is to ensure content is accurate, channel-ready, and optimized for discovery (SEO/AI search) and customer decision-making. You will partner with Product Management, Digital & e-Commerce, and Marketing/MarCom teams to improve data quality, customer experience, and commercial performance, leveraging AI-driven tools for scalability and automation.

Your Role

• Ensure web product data readiness for New Product launches by collaborating with cross-functional teams to establish product requirements and timelines.
• Manage product information using Product Information Management (PIM) systems, ensuring accuracy and consistency across all digital channels.
• Audit and enhance product data quality, identifying and resolving discrepancies to maintain high standards in product representation.
• Extract and consolidate relevant product data/content from internal sources and translate it into digital-ready product narratives and structured attributes.
• Curate and maintain Product Detail Page (PDP) content that supports product discovery and customer decision-making, including scientific and marketing content.
• Optimize product content for web performance, including SEO and AI-assisted search/discovery, and continuously improve findability and clarity.

Who You Are

• Master’s degree in any Life Science Discipline (Biology, Chemistry, etc.).
• Minimum of 2–3 years of experience in web product data management, e-commerce, digital content writing or a similar role.
• Strong English writing skills with a proven track record of producing high-quality scientific and/or marketing content for a global audience / for web discovery optimization.
• Highly organized, detail-oriented, and able to deliver high throughput with consistency.
• Proactive, high-ownership, and solution-oriented, with a bias for action and a track record of driving issues to resolution.
• Proven ability to multi-task and work autonomously and effectively in a fast-paced, deadline-oriented environment with competing priorities.
• Familiarity with the Life Science industry and customer base, curiosity about product positioning.
• Familiarity with Product Information Management (PIM) systems and data quality management practices.
• Strong analytical skills, comfortable handling and analyzing data and using tools like e.g. Foundry, Excel, PowerBI to spot issues and trends.
• Overall understanding of the Marketing funnel and Customer journey.
• Practical SEO understanding; adept at diving deep into search including algorithms and technical details.
• Experience with digital marketing/SEO tools (e.g., SEMrush, Google Analytics).
• Experience in creating and utilizing AI tools for data analysis, generating and optimizing user-centric content and process automation.

What we offer

Merck Group offers a diverse and inclusive work environment where different backgrounds and perspectives are celebrated. They believe diversity drives excellence and innovation, strengthening their ability to lead in science and technology. They are committed to creating access and opportunities for all to develop and grow at their own pace. Join them in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!

Key skills/competency

• Product Content Development
• Data Optimization
• SEO
• PIM Systems
• Digital Content Writing
• E-commerce
• Life Science Industry
• AI Tools
• Data Analysis
• Product Management