Digital Platforms Junior Associate Consultant

About Mercedes-Benz USA

Mercedes-Benz USA is responsible for the sales, marketing, and service of all Mercedes-Benz and Maybach products in the United States. We seek individuals who embody our corporate values and reflect this dedication in our products and work. Join a diverse team committed to upholding these hallmarks.

Department Summary: Digital Experience

The Mercedes-Benz USA Digital Experience team aims to create a seamless, customer-focused, end-to-end digital experience that fearlessly defines the future. Our rallying cry is: Innovate. Disrupt. Lead.

Digital Platforms Junior Associate Consultant Overview and Responsibilities

The Digital Platforms Junior Associate Consultant (JAC) will play a crucial role in enhancing the digital experience for Mercedes-Benz shoppers, both on MBUSA.com and across dealerships nationwide, by supporting key initiatives on MBUSA.com and the Digital Dealer Tools program. This internship provides invaluable hands-on exposure to digital content operations, process improvement, and extensive cross-functional collaboration. This is an excellent opportunity to accelerate your career, build business acumen, and strengthen vital interpersonal skills.

Key Responsibilities:

• Digital Content Operations: Support digital signage content across dealership screens, adapt content for specialized displays, maintain content calendars, and curate content for the Digital Facility Element (Digital Signage) program.
• Marketing & Communications: Develop content topics and assist with updates for marketing newsletters.
• Reporting & Metrics: Contribute to monthly reporting, monitor performance tools, track compliance, and conduct audits; effectively present actionable insights.
• Process Building & Automation: Support the development of automated workflows and governance processes, fostering collaboration with vendors and agency partners. Assist in creating automation for both existing and new processes.
• Quality Assurance & Testing: Validate digital content, monitor content expirations, audit reporting accuracy, and actively participate in User Acceptance Testing (UAT).
• A/B Testing & Continuous Improvement: Aid in the creation and management of an A/B testing backlog for key pages on MBUSA.com, identify high-value test ideas, and collaborate with stakeholders to prioritize opportunities that enhance digital experience performance.
• Digital Strategy & Research: Conduct comprehensive competitor research, benchmark user experience (UX) patterns, and explore emerging technologies. Stay informed about the latest automotive and luxury industry trends.
• Cross-Functional Collaboration: Work closely with IT teams, external vendors, internal stakeholders, and agency partners; efficiently support and address incoming inquiries.

Required Qualifications:

• Currently pursuing a Bachelor’s or Master’s degree in a related field. This includes rising juniors or seniors seeking corporate experience, graduate students with relevant experience, and early career candidates preparing for advanced professional roles.
• Available for a 12-month period, commencing March 16, 2026.
• Ability to commit to a hybrid schedule at the Atlanta office for up to 28 hours per week, with onsite presence at least 3 days per week.
• Proof of proficiency through class projects, portfolios, or recommendation letters.

Preferred Skillset:

• Exposure to website design concepts or UX best practices acquired through coursework, personal projects, or online learning.
• Demonstrated strong communication, organizational skills, and meticulous attention-to-detail.
• Tech-savvy individual comfortable learning new tools, with the ability to interpret data and translate technical documentation into clear, actionable insights.
• Familiarity with Microsoft tools such as PowerPoint, Excel, or Power BI, and a keen interest in learning additional project management or analytics platforms.
• Comfortable working both independently and collaboratively, possessing a driven-to-win attitude.

Key skills/competency

• Digital Platforms
• Content Management
• Process Improvement
• User Experience (UX)
• A/B Testing
• Data Analysis
• Cross-functional Collaboration
• Marketing Communications
• Quality Assurance
• Emerging Technologies