Customer Data Personalization Junior Associate Consultant
Mercedes-Benz USA
Job Overview
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Job Description
About Mercedes-Benz USA
Mercedes-Benz USA is responsible for the sales, marketing, and service of all Mercedes-Benz and Maybach products in the United States. In our people, you will find a tremendous commitment to our corporate values. Our products and employees reflect this dedication. We are looking for diverse top-notch individuals to join the Mercedes-Benz Team and uphold these hallmarks.
Department Summary: Digital Experience Vision
The Mercedes-Benz USA Digital Experience vision is to create a seamless end-to-end experience that’s focused on the customer and fearlessly defines the future of digital. Digital Experience delivers on this through its rallying cry of: Innovate. Disrupt. Lead. The ideal candidate will possess a background in the use of various data analysis techniques, data modelling, and working with customers to create business value from data.
Role Overview: Customer Data Personalization Junior Associate Consultant
The Customer Data Personalization Junior Associate Consultant (JAC) will support and lead the Personalization Program at Mercedes-Benz and will aid to maximize the performance of Mercedes-Benz USA digital touchpoints and increase customer and shopper satisfaction with digital personalization. You will align with multiple business units and Digital Experience business units to lead the development of, and effectively execute, use cases, processes, and programs that ensure a seamless customer journey and achievement of the operational/business objectives of Mercedes-Benz USA.
Primary Responsibilities of the Junior Associate Consultant
- Assist with Personalization implementation to prioritize use cases that increase Digitally-Triggered Offline Sales (DTOS).
- Identify and implement process improvements based on customer data, trends and needs of the business.
- Work in a cross-functional environment with Agency, IT and Business teams to identify Personalization use cases that enhance customer experience and drive business results.
- Track and report out key performance indicators across channels and optimize performance of Personalization use cases and audience/segmentation strategy.
- Define new audience and segmentation journeys using Salesforce tools such as Salesforce Data Cloud and Salesforce Marketing Cloud Personalization.
- Align all activities with MB Canada counterparts to advance the Personalization Program.
- Responsible for leading all analytics initiatives within the Personalization Program, including measurement strategies for personalization and the dynamic content supply chain.
Qualifications
- Bachelor‘s Degree (accredited school) or equivalent work experience with emphasis in Marketing Analytics, Marketing, or Digital Marketing or currently pursuing Master’s Degree in one of these areas.
- Available from February 2026 – August 2026 (with opportunity to extend in 3 month increments).
- Hybrid in-person schedule, minimum 20 hours (up to a max of 30 hours) per week.
- Proof of Proficiency (Portfolio, Recommendation Letters, etc.).
Preferred Skillset
- Proven ability to analyze and interpret data to make sound decisions based on KPIs, Metrics, and performance trends.
- Proficient at building and maintaining strong working relationships with a prioritized focus on collaboration with multiple business units.
- Soft Skills: driven-to-win, open-minded, strategic-thinking, persistent, team-player, strong oral and written communication skills.
- Minor experience with market research sources, data analysis techniques, and methodologies from various research tools/organizations.
- Familiarity with Automotive Business, Digital Marketing and Personalization, Business Management (communication, process methodology) is a plus.
Benefits at Mercedes-Benz USA
- Mitarbeiterhandy möglich
- Mitarbeiter Events
- Gesundheitsmaßnahmen
- Betriebliche Altersversorgung
- Mobilitätsangebote
- Flexible Arbeitszeit möglich
- Mitarbeiterrabatte möglich
- Coaching
- Mitarbeiterbeteiligung möglich
- Parkplatz
- Gute Anbindung
- Barrierefreiheit
- Kinderbetreuung
- Kantine, Café
Key skills/competency
- Data Personalization
- Marketing Analytics
- Digital Marketing Strategy
- Salesforce Data Cloud
- Salesforce Marketing Cloud
- KPI Tracking & Reporting
- Cross-functional Collaboration
- Customer Journey Optimization
- Data Analysis & Interpretation
- Process Improvement
How to Get Hired at Mercedes-Benz USA
- Research Mercedes-Benz USA's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor to align your application.
- Tailor your resume: Customize your resume to highlight experience in data analysis, digital marketing, and personalization, using keywords from the Customer Data Personalization Junior Associate Consultant description.
- Showcase data proficiency: Prepare a portfolio or case studies demonstrating your ability to interpret data, drive business value, and use tools like Salesforce Data Cloud.
- Emphasize collaboration skills: Be ready to discuss experiences working with cross-functional teams, as this is crucial for successful personalization program implementation at Mercedes-Benz USA.
- Prepare for a hybrid schedule: Acknowledge the hybrid work arrangement and express enthusiasm for contributing both remotely and in-person to the Mercedes-Benz USA team.
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