Marketing Automation Specialist

The Opportunity at Megaport

At Megaport, we don’t just build digital infrastructure; we reimagine what that infrastructure can do. We’re a caffeine-fuelled, meme-slinging squad on a mission to make networking and compute infrastructure simple, agile, and endlessly scalable.

Are you a marketing operations nerd with a knack for finding solutions to complex problems? Do you get a kick out of automating systems and processes? Do you ask yourself questions like “How can I make this process more efficient and more flexible?”, “How can we improve the conversion rate of this campaign?”, or “Exactly how much influence did this campaign actually have on the revenue outcome?”

Good, because we’re on the hunt for an energetic Marketing Automation Specialist to join our Marketing Operations crew. Reporting to the Senior Manager, Marketing Automation, you’ll help bring bold, brilliant ideas to life by assembling the gears and cogs behind campaigns. This is your chance to work with world-class technology, experiment with lifecycle marketing magic, and shape how we communicate with customers and prospects. You’ll work alongside some of the best experts in the world.

Join us and help inject our quirky brand and techy creativity into every pixel and punchline our customers see!

Megaport is the global leader in Network as a Service (NaaS), and has transformed the way businesses connect to the cloud, data centers, and each other. We’re publicly listed on the Australian Stock Exchange and partnered with the biggest names in tech like Amazon, Microsoft, Google, Oracle, IBM, and more. Headquartered in Brisbane with a crew of over 400 people spread across Asia-Pacific, Europe, and the Americas, our employees enjoy an environment that is collaborative, supportive, and (actually) fun.

Our Team Culture

We’re a team of problem solvers, pixel pushers, code slingers, and cloud fanatics. Culture is more than a poster on the wall here – collaboration beats hierarchy, curiosity fuels our growth, and everyone’s voice matters. We take our work seriously, but not ourselves. We work across time zones to execute on our global vision, trust each other to get things done, and never compromise our values for commercial gain. Most importantly, we place our customers at the center of everything we do.

What you'll be doing as a Marketing Automation Specialist

• Work with the Senior Manager, Marketing Automation and the North and South American marketing teams to develop and execute a comprehensive digital marketing strategy aligned with the company's overall business goals and objectives.
• Be the subject matter expert for marketing operations in the Americas. Support the field marketing teams in your regions.
• Partner with Content and Web teams to ensure marketing automation programs and landing pages follow technical SEO best practices.
• Write, edit, and optimize digital content to align with SEO and Answer Engine Optimization (AEO) best practices, improving visibility across traditional search engines and AI-powered platforms.
• Ensure forms, tracking, and automation logic support (and don’t break) crawlability, page performance, and organic conversion.
• Develop, optimize, and troubleshoot email and landing page templates using HTML and CSS to ensure consistent rendering and responsiveness across desktop, mobile, and major email clients.
• Configure and optimize multi-step, conditional Zapier automations connecting platforms such as CRM, marketing automation, and analytics tools to improve efficiency and data accuracy.
• Develop data-driven metrics and reporting to determine the ROI of digital marketing activities and provide key reporting and insights to the regional marketing teams.
• Be an evangelist, champion the use of digital technology and best practices within your region. Promote collaboration and knowledge sharing across functions to establish and support a robust digital ecosystem.
• Use your data-driven mindset to find areas where we are underperforming and test automated fixes.
• Collaborate closely with the wider marketing team, sales, and the sales operations teams to ensure campaigns are hitting their mark.
• Lead the production of inspiring digital campaigns which build the brand and drive revenue.

What we require

• 3+ years of experience working in a marketing discipline with a focus on marketing automation or marketing operations.
• Proficient English required, as this role involves regular written and verbal communication with global teams and stakeholders.
• High degree of experience with Marketo.
• Knowledge of Velocity Scripting or a non-Marketo equivalent (eg. AMPscript, etc).
• A strong attention to detail.
• Experience working in Salesforce to facilitate marketing operations.
• Demonstrated ability to optimize website and content assets using SEO and Answer Engine Optimization (AEO) fundamentals (crawlability, indexing, redirects, metadata, and page performance).
• Experience configuring, managing, and optimizing automated workflows in Zapier, integrating platforms such as Marketo, Salesforce, and other tools.
• High level of expertise with HTML for use in both email marketing and landing pages. You can build email campaigns and landing pages with ease.
• Experience running complex nurture/journey campaigns in a B2B context.
• Basic/Introductory knowledge of Python or knowledge of coding steps in Zapier. You’ve dabbled.

Nice to Have

• Familiarity with tracking and tagging technologies (eg. Google Tag Manager, Segment, etc).
• Experience working remotely at a company whose HQ was not in your timezone or an adjacent timezone.
• Experience in the telecommunications, cloud computing, or AI industries.
• Experience working with statically generated websites / headless CMSs.
• Proficiency in any of the following languages: Spanish, Portuguese, Japanese, German, French, Italian.

What We Offer

• Flexible working environments.
• Birthday Leave, 12 weeks parental leave (after 12 months continuous service), and 5 days of study leave.
• Creative, fun, and contemporary work environments.
• Motivated team of industry experts and plenty of learning opportunities.
• Celebrated success with internal awards programs.
• Health and wellness program.
• Generous performance bonus structure.

Key Skills/Competency

• Marketing Automation
• Marketo
• Salesforce
• Zapier
• HTML/CSS
• SEO/AEO
• Campaign Management
• Data Analysis
• Digital Strategy
• B2B Marketing