Job Overview
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Job Description
About Mediafly
At Mediafly, we help the world’s top revenue teams work smarter and achieve measurable impact. Our platform brings together sales enablement, content, and performance insights so sellers have the coaching, tools, and intelligence they need to succeed. By weaving value selling into every workflow, we empower teams to accelerate deal cycles, boost win rates, and prove ROI.
For you, that means joining a company where innovation meets purpose—where your work helps businesses deliver more meaningful buyer experiences and drives results that truly matter. You’ll be part of a collaborative, growth-focused team that values expertise, creativity, and human connection.
Product Marketing Manager Role Overview
Mediafly is seeking a Product Marketing Manager to play a key role in driving the success of our Go-To-Market (GTM) teams. You’ll shape GTM strategies to drive inbound and outbound demand by crafting compelling customer-centric messaging, creating product pricing/packaging, launching product releases and features, managing analyst relations and announcements, conducting market research and competitive analysis, and creating enablement materials to drive pipeline deal progression and support our sales and customer growth teams. This role reports into the VP of Growth Marketing.
Responsibilities of a Product Marketing Manager
- Dedicate yourself to staying close to the customer and partnering with the Sales and Customer Success teams.
- Develop customer-centric messaging and positioning that clearly communicates the value of our platform.
- Create and manage product launch plans, ensuring seamless execution across Marketing, Sales, and Customer Success.
- Drive customer engagement and advocacy programs, including case studies, testimonials, and community initiatives.
- Own and optimize social, digital, and content marketing strategies to attract and nurture leads.
- Partner with cross-functional stakeholders to develop targeted campaigns, including email, paid media, and organic channels.
- Manage and optimize the website, landing pages, and conversion funnels for maximum lead capture.
- Develop sales collateral, pitch decks, and battle cards to empower sales teams.
- Conduct market and competitive research, delivering insights that sharpen our Go-To-Market strategy.
- Collaborate closely with Product & Sales to ensure alignment on messaging and positioning.
Qualifications We're Looking For
- 3+ years of Product Marketing experience in B2B SaaS, preferably in Martech or Sales Enablement
- Proactive and action-oriented, with a strong drive for experimentation (
How to Get Hired at Mediafly
- Tailor your resume: Highlight B2B SaaS, Martech, or Sales Enablement experience, emphasizing GTM strategy and messaging.
- Showcase your 'scrappiness': Demonstrate a proactive, experimental approach and success in fast-paced startup environments.
- Quantify your impact: Use data analytics and optimization examples to prove your marketing acumen.
- Prepare for interviews: Be ready to discuss customer-centric strategies and cross-functional collaboration.
- Research Mediafly: Understand their value proposition and how your skills align with their mission.
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