Product Marketing Manager

About Medely

Medely is a high-growth Series-C technology start-up reimagining the future of healthcare work through an on-demand marketplace and workforce management tools. Supported by top-tier investors, Medely empowers healthcare professionals with instant access to high-paying jobs, offering freedom and flexibility. As a fully remote team, we are dedicated to redefining how healthcare workers and facilities collaborate to provide patient care. Join us to transform the healthcare staffing industry and improve patient lives.

The Role of a Product Marketing Manager

As an experienced Product Marketing Manager, you will be crucial in supporting positioning, launches, and adoption strategy across the Medely platform. This role involves working within a two-sided marketplace, connecting healthcare facilities with licensed clinicians. You will ensure our value proposition is clearly communicated to both facilities and professionals and that new features are successfully brought to market and adopted. Expect to partner closely with Product, Lifecycle Marketing, Sales, and Account Management to translate customer insights into clear messaging and measurable growth.

Key Responsibilities and Impact

• Conduct qualitative and quantitative research to deeply understand customer needs and perceptions.
• Partner with Product teams to inform roadmap decisions using customer research, competitive analysis, and usage insights.
• Develop compelling positioning and messaging for both new and existing features.
• Own the go-to-market planning and execution for new features and enhancements, including internal enablement and external communications.
• Define adoption strategies for high-impact features and identify opportunities to increase usage.
• Analyze product usage data and customer feedback to pinpoint gaps in understanding or value realization.
• Maintain and evolve buyer personas for both facilities and healthcare professionals.
• Equip Sales and Account Management teams with effective messaging and collateral.
• Collaborate with Lifecycle Marketing to ensure consistent positioning across campaigns and in-product experiences.

Who We're Looking For

We seek a candidate with a minimum of 5+ years of marketing experience, including at least 3 years in a product marketing role. You should have proven experience partnering closely with Product teams on feature launches and roadmap planning, strong positioning and messaging skills, and an analytical mindset capable of translating data and customer insight into strategic recommendations. The ability to drive cross-functional initiatives, influence stakeholders, manage multiple initiatives, and prioritize effectively in a fast-paced environment is essential.

What Will Make You Stand Out

• Experience marketing to both B2B and B2C audiences.
• Experience working within a two-sided marketplace model.
• Proven ability to lead customer interviews, surveys, or competitive research.
• Experience working in a startup or fast-paced, high-growth environment.

Benefits & Perks at Medely

Medely offers competitive compensation, long-term incentives like a 401k with company match, and a full suite of healthcare benefits. We champion work/life balance with flexible and unlimited PTO and paid parental leave. Join a mission-oriented startup, drive meaningful business impact, and work remotely with all necessary tools provided.

Key skills/competency

• Product Marketing
• Go-to-Market Strategy
• Market Research
• Messaging & Positioning
• Cross-functional Collaboration
• Customer Insight
• Product Launches
• Adoption Strategy
• Two-sided Marketplace
• B2B Marketing