Digital Experience Manager

About Blue Cross Life Insurance Company of Canada

As one of Canada’s leading life insurers, Blue Cross Life Insurance Company of Canada (Blue Cross Life) takes great pride in being the most trusted brand by Canadian consumers, offering exceptional coverage tailored to protect them and their families.

Federally licensed with operations across Canada, Blue Cross Life provides a full suite of top-tier Individual and Group Life and Disability insurance options. This comprehensive range of products is backed by an insurer with decades of experience protecting Canadians.

Our employees are the key component in enabling us to deliver competitive life and disability products nationally; we value their knowledge and integrity and are dedicated to their professional development by providing an environment of continuous learning and growth. We seek creative problem solvers who care about the work they do while helping to drive responsiveness and insight throughout our organization.

If you are looking for an opportunity in a challenging, fast-paced, and collaborative work environment, the career you have been looking for may be waiting for you at Blue Cross Life.

What’s In It For You

At Blue Cross Life, digital experience plays a critical role in how customers learn, evaluate, and engage with our brand and products. As a Digital Experience Manager, you’ll own and shape the front-end digital customer journey, driving measurable growth through UX/UI excellence, data-informed optimization, and experimentation.

This is a high-impact role where strategy meets execution. You’ll influence how customers experience our brand before they ever explore getting coverage, working cross-functionally with marketing, design, analytics, technology teams, and external vendors to create intuitive, accessible, and high-performing digital journeys. You’ll also support broader digital and marketing initiatives, ensuring partners and vendors are aligned to deliver consistent, on-brand experiences.

If you’re energized by turning insight into action and improving experiences through continuous optimization, this role offers meaningful ownership and visibility.

Your Everyday with Us

In this role, you will lead the strategy, optimization, and performance of Blue Cross Life’s digital customer experience leading up to the transactional application process. Serving as the connection between strategy, design, data, and execution, you’ll ensure digital journeys are intuitive, on-brand, accessible, and built to drive growth.

You will define and measure success through analytics, experimentation, and user research, translating insights into clear, actionable improvements across the customer journey. You’ll also support broader marketing and growth initiatives by designing scalable digital journeys, optimizing templates and components, and enabling campaigns, product launches, SEO, and cross-sell opportunities.

What You’ll Do

• Own and optimize the website experience—structure, templates, components, and design systems, while collaborating with vendors to guide implementation and ensure quality, scalability, and performance.
• Lead UX/UI research, experimentation, and journey analysis to identify friction, validate hypotheses, and prioritize improvements.
• Own the CRO insights and experimentation roadmap, partnering with vendors and internal teams to deliver measurable improvements.
• Design, enable, and optimize buyer journeys, including embedded cross-sell, product transitions, and integrated marketing touchpoints.
• Leverage analytics and qualitative insights to identify drop-offs, performance signals, and optimization opportunities.
• Translate data into clear recommendations that inform UX/UI improvements, testing priorities, and growth initiatives.
• Support SEO, AIO, and GEO initiatives by integrating technical and content considerations into templates, UX decisions, and optimization efforts.
• Support CMS and Webflow operations including publishing workflows, QA, governance, and backlog coordination.
• Own the UX/UI agency relationship, including roadmap alignment, delivery oversight, prioritization, reviews, approvals, and accountability.
• Communicate progress, performance insights, risks, and outcomes to stakeholders and leadership.

What You Need To Succeed

Education

Post-secondary education in Marketing, Communications, Design, Business, UX, or a related field.

Experience

• 7–10 years of progressive experience in digital experience management, UX/UI, website optimization, CRO, or digital program leadership.
• Proven experience leading UX/UI programs, experimentation initiatives, or conversion optimization efforts.
• Experience managing agencies or external vendors with clear ownership of delivery and outcomes.

Knowledge & Skills

• Advanced proficiency with analytics and research tools such as GA4, Hotjar, user journey/pathing, and A/B testing platforms.
• Strong experience with modern CMS platforms (Webflow preferred) and scalable web templates or components.
• Deep understanding of UX/UI best practices, mobile-first design, accessibility (WCAG), and design systems.
• Proven ability to translate data into actionable insights that drive UX, conversion, and growth outcomes.
• Working knowledge of technical SEO and the ability to integrate SEO/AIO/GEO considerations into digital experiences.
• Strong cross-functional collaboration and communication skills, with the ability to influence at all levels.
• High ownership mindset with accountability for outcomes, not just deliverables.
• Structured, organized, and able to drive consistent execution against roadmaps.

Key skills/competency

• Digital Experience Management
• UX/UI Design
• Website Optimization
• Conversion Rate Optimization (CRO)
• GA4 (Google Analytics 4)
• A/B Testing Platforms
• CMS Platforms (Webflow)
• SEO (Search Engine Optimization)
• Cross-functional Collaboration
• Data-driven Decision Making