SEO AEO Specialist

SEO / AEO Specialist

Meaningful is seeking a Junior or Mid-Level SEO/AEO Specialist to join their remote-first growth and product studio. This role involves working directly with clients, executing SEO strategies, and optimizing content for AI-driven search results.

About Meaningful

Meaningful (M8L) is a remote-first growth and product studio partnering with early-stage and scaling startups. They help companies grow visibility and revenue through SEO, AEO, content, Webflow, Framer, and go-to-market execution. The leadership team has extensive Silicon Valley and LATAM experience, and the company has worked with notable clients like DoorDash, Platzi, and Nubank.

About the Role

This is a hands-on role for a Jr. or Mid Level SEO/AEO Specialist. You will manage multiple client accounts, focusing on SEO strategy and the emerging field of Answer Engine Optimization (AEO) to ensure clients are visible in AI-driven search results. The role offers significant growth potential for proactive and curious individuals.

Your Growth Path at Meaningful

• Months 1-12: SEO / AEO Specialist (Jr. or Mid) - Master fundamentals, work with directors, execute client work, develop skills.
• Months 12-24: Senior SEO / AEO Specialist - Lead audits, specialize in AI search, develop programmatic SEO.
• Months 24-36: SEO / AEO Manager - Lead service line, manage a team, own revenue targets.

What You'll Do

SEO Strategy & Research

• Conduct keyword research to identify content opportunities and search gaps.
• Analyze competitors to surface fresh SEO angles.
• Support content cluster strategies, topic maps, and editorial calendars.
• Contribute to website audits and monitor SERP performance.

On-Page Optimization

• Optimize meta titles, descriptions, headers, and on-page elements.
• Strengthen internal linking structures and site architecture.
• Implement schema markup to improve search engine understanding.
• Review and optimize landing pages and blog posts.

AEO & AI Search Visibility

• Research and apply AEO techniques for AI-generated answers (ChatGPT, Perplexity, Google AI Overviews).
• Identify and optimize content formats for answer engines (FAQs, structured definitions, comparison content).
• Track client visibility across LLM-driven search surfaces and report on trends.
• Stay updated on AI's impact on search behavior.

Analytics & Reporting

• Monitor organic traffic, keyword rankings, and performance using GSC and Ahrefs.
• Prepare weekly and monthly performance reports for clients and directors.
• Use data to identify opportunities and inform strategy.

Client & Team Collaboration

• Participate in weekly client calls and provide updates.
• Collaborate with content, design, and development teams.
• Organize work in ClickUp and communicate via Slack.

About You

Must-Haves

• 1-3 years of experience in SEO or related digital marketing.
• Working knowledge of Google Search Console and Ahrefs or SEMrush.
• Basic to intermediate understanding of on-page SEO.
• Advanced English proficiency.
• Conversational to advanced Spanish (bilingual strongly preferred).
• Comfortable with Google Docs and Sheets.
• Organized, deadline-conscious, and able to manage multiple projects.
• Full-time availability with a 1-month paid trial period.
• Based within 3 hours of Mexico City time zone.

High Agency & Learning Orientation

• Researches relentlessly, experiments fearlessly, and documents generously.
• Energized by ambiguity and excited to build from scratch.
• Takes full ownership and fixes what isn't working.
• Believes