Marketing Operations Manager
Meadow Memorials · United States
- Hybrid
- Full-time
- $126,500 / year
- United States
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Job highlights
- Manage marketing systems and production workflows.
- Own HubSpot, market launches, and agency coordination.
- Implement AI for efficiency and automation.
- Build infrastructure for experimentation and growth.
- Drive marketing execution for national expansion.
About the role
Marketing Operations Manager at Meadow Memorials
Meadow Memorials is transforming the deathcare industry by building the largest independent provider in California and now expanding nationally. We are seeking a driven Marketing Operations Manager to build and manage the execution infrastructure that powers our rapid growth. This role is critical for ensuring efficient and effective marketing operations across new markets and channels.
About the Role
Reporting to the Head of Marketing, Alison, you will be responsible for the systems, sequences, and production workflows that enable Meadow's marketing initiatives. You will work closely with and potentially manage a marketing coordinator, ensuring our marketing engine runs smoothly and reliably.
Key Objectives
- HubSpot Management: Ensure HubSpot functions as a reliable engine by auditing sequences, architecting user journeys, optimizing MQL workflows, and performing necessary fixes.
- Market Launch Execution: Own the end-to-end production checklist for market launches, from landing page creation and HubSpot configuration to agency coordination and reporting setup. Develop Standard Operating Procedures (SOPs) for repeatable launch success.
- Strategy to Execution: Translate the marketing roadmap into actionable weekly production commitments for agency partners and engineering teams, ensuring clarity on deliverables and timelines.
- AI and Automation Integration: Leverage AI and automation tools, including LLMs, to accelerate production timelines, reduce manual work, and identify opportunities for team leverage.
- Experimentation Infrastructure: Establish and manage the necessary tooling for A/B testing, UTM structuring, and segmented HubSpot reporting to facilitate effective channel and positioning experiments.
- Operational Rhythm: Lead the marketing coordinator, manage the production calendar, oversee campaign QA, and ensure predictable weekly outputs to maintain marketing engine efficiency.
What Success Looks Like
- 3 Months: Own the Foundation - Successfully launch one new city end-to-end, audit active sequences, and provide a prioritized roadmap. The next launch should begin with your established checklist.
- 12 Months: Enable Expansion - Support the launch of 15 markets with a robust playbook that requires minimal heroic effort. Implement A/B testing infrastructure and reduce time spent on unblocking deliverables or resolving QA issues. Achieve measurable speed improvements in at least two recurring workflows.
We're Looking For
- Ops-Intense: Proven ability to manage high-volume, concurrent environments without sacrificing quality or consistency. You proactively identify and communicate bottlenecks.
- Orchestration with Partners: Experience managing relationships and holding agency, engineering, and channel teams accountable to production calendars and deliverables.
- Quality and Taste: A strong eye for quality and brand appropriateness, especially in sensitive communication contexts. Ability to discern high-quality work, including AI-generated content.
- Systems Builder: A proactive approach to designing and improving workflows rather than relying on workarounds. Focus on scalability for future markets and a proven practice in AI/automation with measurable impact.
- High Agency: A self-starter who drives progress, identifies next steps, and moves important work forward without constant direction.
Profile
- 3-5 years of marketing experience with significant time in marketing operations, lifecycle/CRM, or campaign operations.
- HubSpot fluency, with the ability to guide agencies and perform hands-on tasks when necessary.
- B2C brand experience, preferably within a startup or a high-trust sector like insurance, fintech, health, or DTC.
- Demonstrated track record of coordinating effectively across agencies and channel teams.
Why Join Meadow Memorials?
- Build the National Expansion Model: Play a pivotal role in constructing the operational infrastructure for Meadow's national growth, creating a significant career artifact.
- Full Surface Area Exposure: Gain broad experience across CRM, launches, campaigns, agency management, and team leadership.
- Work with Seasoned Professionals: Collaborate with experienced leaders who provide real ownership, high standards, and trust.
- Meaningful Mission: Contribute to a company that genuinely helps families during difficult times.
Key skills/competency
- Marketing Operations
- HubSpot
- CRM
- Lifecycle Marketing
- Campaign Operations
- Production Workflows
- AI Automation
- Agency Management
- B2C Marketing
- Startup Operations
Skills & topics
- Marketing Operations Manager
- Marketing Operations
- HubSpot
- CRM
- Lifecycle Marketing
- Campaign Operations
- Marketing Automation
- B2C Marketing
- Startup
- Operations Management
- Salesforce Marketing Cloud
- Marketo
- Pardot
- Demand Generation
- Digital Marketing
How to get hired
- Tailor your resume: Highlight your marketing operations, HubSpot, and B2C startup experience. Quantify achievements in efficiency gains and successful market launches.
- Showcase partner orchestration: Detail your experience managing agencies and cross-functional teams, emphasizing how you drove progress and held partners accountable.
- Demonstrate system-building: Provide examples of how you've created scalable processes, implemented AI/automation, and improved workflows.
- Prepare for HubSpot questions: Be ready to discuss your hands-on experience with HubSpot, including sequences, journeys, and reporting.
- Understand the mission: Articulate why Meadow's mission resonates with you and how your skills can support their growth.
Technical preparation
Master HubSpot's advanced features and workflows.,Develop expertise in A/B testing and analytics tools.,Understand AI/LLM applications in marketing production.,Familiarize with CRM and marketing automation principles.
Behavioral questions
Describe managing high-volume concurrent projects.,How do you orchestrate and hold partners accountable?,Give an example of building scalable systems.,How do you drive progress with high agency?
Frequently asked questions
- What is the primary focus of the Marketing Operations Manager role at Meadow Memorials?
- The Marketing Operations Manager at Meadow Memorials is focused on building and managing the execution infrastructure for the company's national marketing expansion. This includes owning systems, production workflows, HubSpot, market launch processes, and leveraging AI for efficiency.
- What level of HubSpot expertise is required for this Marketing Operations Manager position?
- HubSpot fluency is required. You should be comfortable directing agency partners and performing hands-on tasks within HubSpot, including managing sequences, user journeys, and MQL workflows.
- What kind of B2C experience is preferred for the Marketing Operations Manager role at Meadow Memorials?
- Experience in B2C marketing at a startup or a high-trust company, such as those in insurance, fintech, health, or direct-to-consumer (DTC) sectors, is preferred for this role.
- How does Meadow Memorials utilize AI in its marketing operations?
- Meadow Memorials aims to leverage AI and automation, including LLMs, to accelerate production timelines, reduce repetitive manual work, and find efficiencies that the team can build upon. The ideal candidate will have a practical AI and automation practice.
- What are the key performance indicators for the Marketing Operations Manager in the first 12 months?
- Success in the first 12 months involves enabling expansion by having 15 markets launched or on track, establishing a playbook that runs efficiently, implementing A/B testing infrastructure, and measurably improving at least two recurring workflows.
- Can you describe the team structure for the Marketing Operations Manager at Meadow Memorials?
- The Marketing Operations Manager will report to Alison, the Head of Marketing. The role involves working with or managing a marketing coordinator, and collaborating with agency partners and engineering teams.
- What is the career growth potential for the Marketing Operations Manager at Meadow Memorials?
- This role offers significant career growth potential by allowing you to build the operational infrastructure for a national expansion. You'll gain broad exposure to CRM, launches, campaigns, and agency management, creating a substantial career artifact.
- How does Meadow Memorials approach quality and brand consistency in its marketing?
- Meadow Memorials emphasizes quality and taste, expecting candidates to review their own work against a high bar, understand sensitive communication needs (especially with families), and discern good work from subpar quality, including AI-generated content.