Senior Performance Marketer
MDalgorithms · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
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Job highlights
- Manage $1M/month paid social spend across three brands.
- Own Meta Ads campaigns and optimize other paid channels.
- Drive customer acquisition and scale business growth.
- Work at the intersection of AI, healthcare, and e-commerce.
- Enjoy a fully remote, flexible, and impactful role.
About the role
Senior Performance Marketer
A rare opportunity to be a Senior Performance Marketer at MDalgorithms, a fast-growing AI consumer healthcare company. This role is ideal for someone with deep Meta Ads experience in DTC, ecommerce, or subscription businesses.
About the company & mission
Our founders started MDalgorithms because they saw that 90% of people couldn't access a dermatologist. Today, our brands MDhair, MDacne, and Nuvane automatically analyze the skin or hair using our AI technology and then deliver a customized treatment kit to the customer's doorstep. We have 3 brands: MDhair - the first fully customized hair regrowth treatment kit. Analyze your scalp with a photo, get a personalized regrowth plan. MDacne - the #1 dermatology app in the US & UK App Store. 5M+ downloads. Analyze your acne from a selfie, get a customized treatment kit. Nuvane - next generation longevity skincare, customized using AI and powered by our proprietary SenoP3 formula. MDalgorithms has achieved phenomenal growth, and we continuously seek exceptionally talented individuals who can support our innovation and creativity. This is a fully remote role for candidates based in the US, UK, or Canada.
The Opportunity
We are looking for a hands-on Senior Performance Marketer to own approximately $1M/month in paid social spend across MDhair, MDacne, and Nuvane. You will work directly with our CEO to scale access to personalized dermatology care across all three brands. You will own day-to-day campaign performance across paid social channels, with a strong focus on Meta Ads, and help us expand and optimize channels such as Snapchat, Pinterest, YouTube, X, TikTok, and other paid acquisition channels. You will be responsible for launching campaigns, managing budgets, reading performance data, identifying what is working, and turning those insights into better tests, better creative briefs, and better CAC, ROAS, LTV, and payback outcomes.
What We're Looking For
- 5+ years of hands-on paid social or performance marketing experience, ideally in DTC, ecommerce, health, beauty, wellness, or subscription businesses
- Deep experience managing and optimizing Meta Ads campaigns across prospecting, retargeting, creative testing, and scaling
- Experience with at least some of the following channels: Snapchat Ads, Pinterest Ads, YouTube Ads, X Ads, TikTok Ads, or other paid acquisition platforms
- Strong understanding of CAC, ROAS, MER, LTV, AOV, CVR, CPA, CPM, CTR, payback period, and contribution margin
- Experience managing meaningful monthly ad spend and making budget allocation decisions based on performance data
- Ability to structure clean creative tests, audience tests, landing page tests, and funnel experiments
- Strong creative intuition. You understand how hooks, angles, offers, UGC, testimonials, statics, and video ads translate into performance
- Comfort working with designers, creative strategists, editors, and copywriters to turn performance insights into better ads
- Strong analytical skills and comfort building or maintaining reports in spreadsheets, ad platforms, GA4, Triple Whale, Northbeam, Looker, or similar tools
- A self-starter who can operate without heavy process, move quickly, and create structure where needed
Bonus Points
- Experience scaling paid social for DTC health, beauty, skincare, haircare, wellness, or telehealth brands
- Experience with subscription ecommerce and recurring revenue models
- Experience managing multiple brands or products at the same time
- Experience working with AI tools for ad creation, performance analysis, creative iteration, or workflow automation
- Experience with landing page testing, offer testing, CRO, or funnel analysis
- Strong understanding of platform policies for health, beauty, medical, supplement, or personal-care advertising
What You'll Do
- Own setup, launch, optimization, and scaling of paid social campaigns across MDhair, MDacne, and Nuvane
- Lead Meta Ads execution across prospecting, retargeting, creative testing, budget allocation, and scaling
- Test and grow additional paid social channels such as Snapchat, Pinterest, YouTube, X, and TikTok
- Analyze performance across CAC, ROAS, MER, LTV, CVR, spend, revenue, and contribution margin
- Turn campaign data into clear recommendations on what to scale, pause, rebuild, or test next
- Work closely with creative, design, and growth teams to turn performance insights into stronger ad concepts, briefs, landing pages, and funnels
- Maintain clear reporting and communicate what is working, what is not, and what we should do next
Why Join Us?
- Fully remote, flexible working environment
- Real ownership over paid social performance across three growing consumer healthcare brands
- Direct impact on customer acquisition, creative strategy, and how we scale the business
- A team that values speed, curiosity, clear thinking, and doing things that actually work
- Opportunity to work at the intersection of AI, healthcare, ecommerce, creative production, and performance marketing
- Competitive compensation commensurate with experience
Key skills/competency
- Performance Marketing
- Meta Ads
- DTC Marketing
- Paid Social
- E-commerce
- Subscription Models
- CAC ROAS LTV
- Data Analysis
- Creative Testing
- Budget Management
Skills & topics
- Senior Performance Marketer
- Performance Marketing
- Meta Ads
- DTC
- E-commerce
- Subscription
- Paid Social
- Digital Marketing
- Customer Acquisition
- ROAS
- LTV
- CAC
- AI
- Healthcare
- Snapchat Ads
- Pinterest Ads
- YouTube Ads
- TikTok Ads
- Remote
How to get hired
- Tailor your resume: Highlight your 5+ years of paid social experience, Meta Ads expertise, and success in DTC/e-commerce. Quantify achievements using metrics like CAC, ROAS, and LTV.
- Showcase your skills: Emphasize experience with Meta Ads, other paid social channels, and analytical tools like GA4 or Triple Whale. Include any bonus points that align with the role.
- Prepare for interviews: Be ready to discuss your campaign management strategies, creative testing approaches, and how you've turned data into actionable insights.
- Understand the mission: Research MDalgorithms' AI-driven approach to personalized dermatology and their brands (MDhair, MDacne, Nuvane) to articulate your alignment with their mission.
- Highlight remote work experience: If applicable, showcase your ability to be a self-starter and operate effectively in a remote, fast-paced environment.
Technical preparation
Master Meta Ads campaign setup and optimization.,Proficiently use GA4, Triple Whale, or similar analytics.,Develop expertise in CAC, ROAS, LTV analysis.,Practice structuring creative and audience tests.
Behavioral questions
Describe a time you scaled a paid social campaign.,How do you turn data into actionable marketing insights?,How do you collaborate with creative and design teams?,How do you handle managing large ad spends effectively?
Frequently asked questions
- What is the primary focus for the Senior Performance Marketer at MDalgorithms?
- The Senior Performance Marketer will primarily focus on managing and scaling paid social campaigns, with a strong emphasis on Meta Ads, across MDhair, MDacne, and Nuvane. This includes optimizing campaigns, managing budgets, and driving customer acquisition with a goal of improving CAC, ROAS, and LTV.
- What level of ad spend will the Senior Performance Marketer be responsible for at MDalgorithms?
- The Senior Performance Marketer will be responsible for approximately $1 million per month in paid social spend, directly impacting customer acquisition and revenue growth for the company's three brands.
- What are the key performance indicators (KPIs) for this Senior Performance Marketer role?
- Key performance indicators include CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), MER (Marketing Efficiency Ratio), LTV (Lifetime Value), AOV (Average Order Value), CVR (Conversion Rate), CPA (Cost Per Acquisition), CPM (Cost Per Mille), CTR (Click-Through Rate), payback period, and contribution margin.
- What experience is essential for the Senior Performance Marketer role at MDalgorithms?
- Essential experience includes 5+ years in paid social or performance marketing, deep expertise in managing and optimizing Meta Ads campaigns, and a strong understanding of DTC, e-commerce, or subscription business models. Experience with other paid social channels and analytical tools is also crucial.
- Is this Senior Performance Marketer role remote, and where can candidates be located?
- Yes, this is a fully remote role, open to candidates based in the US, UK, or Canada, offering a flexible working environment.
- What makes MDalgorithms a unique company to work for as a Senior Performance Marketer?
- MDalgorithms operates at the intersection of AI, healthcare, and e-commerce, offering a chance to work with innovative technology to improve access to dermatology care. You'll have direct impact, ownership, and work with a team that values speed and clear thinking.
- What are the 'bonus points' that would make a candidate stand out for the Senior Performance Marketer position?
- Bonus points include experience scaling paid social for DTC health/beauty/wellness brands, familiarity with subscription models, managing multiple brands, using AI tools for ad optimization, and understanding platform policies for sensitive advertising categories.