PR, Influencer/Community Marketing Manager
@ MCM Worldwide

New York, New York, United States
On Site
Posted 12 days ago

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XXXXXXXX XXXXXXXXX XXXXXX***** @mcmworldwide.com
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Job Details

Our Brand

MCM (Modern Creation München) is a luxury lifestyle goods and fashion house founded in 1976. With a keen focus on cultural relevance, innovative design and German heritage, MCM blends classic designs with futuristic materials appealing to the global millennial and Gen Z audience.

Distributed online and in 650 stores worldwide (including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, and more), MCM is at the forefront of fashion, music, art, travel, and technology.

Working with Us

MCM prides itself on a multinational, multicultural environment that upholds diversity, inclusion, and ethical standards. Our employees are driven to high performance reflecting diverse communities with zero tolerance for harassment or any form of discrimination.

Role Overview

The PR, Influencer & Community Marketing Manager leads North America’s integrated strategy across earned media, influencer marketing, VIP engagement and creator-driven community building. This role connects storytelling with media, creators, and community amplification to enhance brand desirability before, during, and after key brand events.

Key Responsibilities

  • Develop and lead North America’s PR, influencer, and community marketing strategy.
  • Define storytelling pillars that align with global messaging and local culture.
  • Collaborate cross-functionally with Brand Marketing, Retail, E-comm, and Creative teams.
  • Oversee influencer, creator, and VIP partnerships, including seeding and campaign management.
  • Build and activate a creator and community ecosystem around seasonal launches and cultural events.
  • Manage guest lists and on-site talent deliverables at key events.
  • Secure strategic media coverage in top-tier publications.
  • Manage agency relationships, budget planning, and performance tracking.

Requirements

  • 6–8+ years experience in luxury, fashion, lifestyle, or beauty PR and influencer marketing.
  • Proven experience managing integrated communications and large-scale activations.
  • Strong editorial and talent relationships across North America.
  • Creative, strategic, and organized with a connector mindset.
  • Ability to manage multiple projects, budgets, and performance KPIs.

Key skills/competency

PR, Influencer, Community, Marketing, Storytelling, Events, Strategic, Communication, Collaboration, Agency management

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How to Get Hired at MCM Worldwide

🎯 Tips for Getting Hired

  • Research MCM Worldwide: Understand their brand, values, and recent news.
  • Customize your resume: Highlight relevant PR and influencer marketing achievements.
  • Prepare case studies: Showcase integrated campaign successes.
  • Practice interview insights: Focus on storytelling and strategic execution.

📝 Interview Preparation Advice

Technical Preparation

Review digital campaign analytics trends.
Study influencer marketing platforms and tools.
Familiarize with PR performance tracking software.
Analyze integrated marketing case studies.

Behavioral Questions

Describe a challenging integrated campaign you led.
Explain how you manage cross-functional conflicts.
Tell about a time you drove community engagement.
Discuss managing multiple projects under tight deadlines.

Frequently Asked Questions