3 days ago

Product Manager, Digital Marketing Operations and Technology

McKinsey & Company

On Site
Full Time
$200,000
New York, NY

Job Overview

Job TitleProduct Manager, Digital Marketing Operations and Technology
Job TypeFull Time
CategoryCommerce
Experience5 Years
DegreeMaster
Offered Salary$200,000
LocationNew York, NY

Who's the hiring manager?

Sign up to PitchMeAI to discover the hiring manager's details for this job. We will also write them an intro email for you.

Uncover Hiring Manager

Job Description

Who You'll Work With

Driving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward.

In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues—at all levels—will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won’t find anywhere else.

When you join us, you will have:

  • Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.
  • A voice that matters: From day one, we value your ideas and contributions. You’ll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
  • Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm’s diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you’ll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
  • World-class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.

Your Impact

You will help our clients develop their vision and guide them through the implementation of mar-tech and / or ad-tech products that help them attract and grow customers using digital marketing strategies and technology.

You will communicate the product vision to key stakeholders. You will use your marketing and deep understanding of the industry to provide directions on technology platforms and features that will deliver enhanced customer experience.

You will build strong relationships with key stakeholders to ensure alignment with the overall strategy. You will help our clients build cross-functional Agile teams across marketing, sales, engineering, account managers, client services, etc.

You will make decisions on an ambitious and visionary product roadmap to deliver the most value/ROI and prioritize initiatives in areas such as retail media networks, personalization at scale, privacy-safe growth, direct to consumer activation, etc.

In this role, you will be the liaison between engineering, sales, marketing, and support to ensure business case and client goals are met. You will understand client needs to develop use cases, sizing them for business value, and prioritizing the activation roadmap based on value and feasibility. You will work in an Agile operating model to develop user stories, and solution the underlying data and solution architecture for use cases.

You will own the design and delivery of platforms: As the owner and translator of technology, you will facilitate the creation and communication of business requirements to solution architects, data scientists, and development teams. You will support Agile development by creating sprint plans, removing roadblocks, flagging problems, and ensuring progress.

Your Qualifications and Skills

  • Bachelor’s degree in information technology, software engineering, computer science, marketing, STEM, IT project management, or related field. Master's degree in computer science or software engineering is preferred
  • Product management certification is nice to have but not required
  • 8+ years’ experience preferred with MarTech product management, solutioning, and / or implementation (Adobe, Salesforce, Google, Amazon, Oracle, etc.; Ad products, Media planning)
  • Breadth of knowledge across all areas of marketing and advertising technology (Data, Analytics, Email, Website, CRM, Paid media etc.) with depth and hands-on experience in at least one area
  • Experience with creating a product roadmap, prioritizing initiatives against value, and facilitating sprint planning and backlog grooming
  • Experience leading teams in an an Agile setting, leading collaboration across business users, technology enablement, marketing activation, and marketing operations
  • Experience with digital products, and the ability to work with in-house teams and external agencies
  • Ability to lead an implementation team to set strategic priorities and resolve issues with strong problem-solving capabilities
  • Passion to challenge the status quo and find new solutions and drive out of the box ideas – loves and embraces change
  • Believes in a non-hierarchical culture of collaboration, transparency, safety, and trust
  • Not afraid to “roll up the sleeves” and seeks to go outside comfort zone to learn – pushes teams to do the same
  • Willingness to travel up to 80% and work in varying environments that may be challenging and/or not accessible (e.g., factories, hospitals, mines)

Key skills/competency

  • Digital Marketing
  • MarTech
  • AdTech
  • Product Management
  • Agile Methodologies
  • Stakeholder Management
  • Roadmap Prioritization
  • Customer Experience (CX)
  • Solution Architecture
  • Problem Solving

Tags:

Product Manager
Digital Marketing
MarTech
AdTech
Product Roadmap
Agile
Stakeholder Management
Digital Strategy
Implementation
Customer Experience
Solutioning
Prioritization
Adobe Experience Cloud
Salesforce Marketing Cloud
Google Marketing Platform
Amazon Advertising
Oracle Marketing
CRM
Data Analytics
Email Marketing
Web Analytics
Paid Media

Share Job:

How to Get Hired at McKinsey & Company

  • Research McKinsey's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
  • Tailor your resume: Highlight MarTech product management, Agile leadership, and client consulting experience.
  • Showcase digital marketing expertise: Emphasize ad-tech/mar-tech implementations and measurable ROI for clients.
  • Prepare for case interviews: Practice structured problem-solving and strategic thinking relevant to client challenges.
  • Network effectively: Connect with McKinsey professionals to gain insights and potential referrals for the Product Manager, Digital Marketing Operations and Technology role.

Frequently Asked Questions

Find answers to common questions about this job opportunity

Explore similar opportunities that match your background