Marketing Manager
McGraw Hill · United States
- Hybrid
- Full-time
- $90,500 / year
- United States
Job highlights
- Drive revenue growth through strategic marketing initiatives.
- Develop and execute go-to-market plans.
- Create engaging marketing materials and campaigns.
- Utilize data for informed marketing decisions.
- Collaborate with sales and cross-functional teams.
About the role
Make an Impact!
At McGraw Hill, we create best-in-class, next-generation learning platforms used by millions of students and educators worldwide. Our goal is to accelerate student success through intuitive and effective learning tools, maximizing teacher time and student learning experience. We foster a supportive, collaborative environment for career growth that fits your life.
How can you make an impact?
McGraw Hill, a leader in digital and print educational resources, seeks a Marketing Manager for our Higher Education division. This role drives awareness, engagement, and revenue growth by developing and executing strategic marketing initiatives. Working within a cross-functional team, you will lead go-to-market planning, build customer relationships, support sales efforts, and leverage data and market insights to drive portfolio growth. This is a remote position open to applicants authorized to work in the U.S.
What you will be doing:
- Partner closely with the sales organization to drive product adoption, retention, and revenue growth.
- Develop and execute strategic go-to-market plans in collaboration with cross-functional teams.
- Create and implement marketing strategies including thought leadership campaigns, demand generation initiatives, and high-quality marketing materials.
- Conduct customer-facing and internal presentations, webinars, and trainings in live and virtual environments.
- Develop sales enablement materials and training resources to support internal teams and address customer inquiries.
- Plan and execute high-impact customer events and engagement opportunities.
- Partner with stakeholders to develop clear portfolio positioning and messaging aligned with corporate strategy.
- Use data and analytics to discover market trends, customer insights, competitive activity, and inform decisions to optimize marketing efforts.
We’re looking for someone with:
- Bachelor’s and/or advanced degree.
- Three or more years of client-facing sales and/or marketing experience, preferably in education, edtech, or technology.
- Experience developing marketing campaigns, presentations, and events that engage customers and support sales.
- Strong analytical skills with the ability to use data to guide decision-making.
- Excellent written and verbal communication skills, including English fluency.
- Creativity, competitive drive, and the ability to manage multiple projects and deadlines.
- Ability to travel approximately 25–30%.
Why work for us?
Your work at McGraw Hill will matter. We are collectively designing content to build the future of education. Play your part and experience fulfillment that inspires greater heights.
Compensation and Benefits:
The pay range for this position is between $76,000 - $105,000 annually. Base pay may vary based on job-related knowledge, skills, experience, and location. An annual bonus plan and a full range of medical and/or other benefits may be provided. Learn more about our benefit offerings here.
Important Notice Regarding Recruitment:
McGraw Hill recruiters exclusively use “@mheducation.com” or “@careers.mheducation.com” email addresses and/or our Applicant Tracking System, iCIMS. Any variation should be considered suspicious. McGraw Hill recruiters will never request sensitive information via email.
Key skills/competency:
- Marketing Strategy
- Demand Generation
- Go-to-Market Planning
- Sales Enablement
- Customer Engagement
- Data Analysis
- Marketing Campaigns
- Content Development
- Project Management
- Educational Technology
Skills & topics
- Marketing Manager
- Marketing Strategy
- Demand Generation
- Go-to-Market
- Sales Enablement
- Customer Engagement
- Data Analysis
- Marketing Campaigns
- Higher Education
- Edtech
How to get hired
- Tailor your resume: Highlight experience in marketing, education, edtech, or technology, emphasizing campaign development, sales support, and data analysis.
- Showcase your impact: Quantify achievements in previous roles, demonstrating revenue growth, customer engagement, and successful campaign execution.
- Prepare for interviews: Be ready to discuss your strategic marketing approach, experience with go-to-market plans, and how you use data for decision-making.
- Research McGraw Hill: Understand their mission in education, their learning platforms, and recent initiatives to align your answers with their values.
- Follow instructions carefully: Ensure all application details are accurate, and note that official communication comes from @mheducation.com or @careers.mheducation.com.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary goal of the Marketing Manager role at McGraw Hill Higher Education?
- The primary goal is to drive awareness, engagement, and revenue growth for McGraw Hill's Higher Education division by developing and executing strategic marketing initiatives and go-to-market plans.
- Is this Marketing Manager position remote?
- Yes, this Marketing Manager position is remote and open to applicants authorized to work for any employer within the United States.
- What industries are considered preferred experience for this Marketing Manager role?
- Preferred experience is in education, edtech, or technology, ideally with three or more years in client-facing sales and/or marketing.
- How does McGraw Hill use data in its marketing efforts for this role?
- The Marketing Manager is expected to use data and analytics to discover market trends, customer insights, competitive activity, make informed decisions, and optimize marketing efforts.
- What is the expected travel for the Marketing Manager position?
- The Marketing Manager role requires approximately 25-30% travel.
- What is the salary range for the Marketing Manager position at McGraw Hill?
- The annual salary range for this position is between $76,000 and $105,000, with the actual base pay dependent on qualifications and location. An annual bonus may also be provided.
- How can I be sure that communications about this Marketing Manager job are from McGraw Hill?
- McGraw Hill recruiters exclusively use '@mheducation.com' or '@careers.mheducation.com' email addresses. Any other domain should be considered suspicious, and recruiters will never ask for sensitive information via email.
- What kind of marketing materials will the Marketing Manager develop?
- The Marketing Manager will develop a range of marketing materials, including thought leadership campaigns, demand generation initiatives, high-quality marketing collateral, sales enablement materials, and training resources.