Website Digital Strategy Director @ Maximus
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Job Details
Overview
Maximus is seeking an experienced and detail-oriented Website Digital Strategy Director to own the strategy, execution, and optimization of our digital presence. This hybrid role combines strategic leadership with hands-on management of our web platform using Adobe Experience Manager (AEM).
Key Responsibilities
- Strategic Leadership: Define and execute digital strategy aligned with organizational goals, develop governance for content, design, and UX, and evaluate emerging tools for innovation.
- Hands-On Execution: Manage, update, and optimize website content; create clear and accessible layouts; apply on-page SEO best practices; and monitor performance with analytics tools.
- User Experience & Compliance: Conduct audits to enhance navigation and user journeys, ensure ADA/Section 508 compliance, and foster a user-first approach.
- Technology & Platform Management: Oversee CMS, marketing automation tools, CRM systems, ensure platform scalability, and manage vendor relationships.
- Analytics & Optimization: Establish KPIs, perform A/B testing, and leverage user behavior analytics for continuous improvement.
- Team Management: Lead cross-functional teams including web managers, UX designers, developers, and content strategists.
Minimum Requirements
Bachelor's degree in a relevant field and 10+ years of professional experience are required. Federal/State government experience in enterprise software or top-tier consulting is preferred. Strong technical foundation, digital strategy execution, and advanced communication skills are critical.
Additional Details
This role is based preferably in the DC or McLean, VA area with required travel based on business needs. Maximus offers competitive compensation along with benefits including health insurance, retirement plans, paid holidays, and performance-based incentives.
Key skills/competency
- Digital Strategy
- Leadership
- AEM
- UX
- SEO
- Analytics
- Content Management
- Compliance
- Team Management
- Cross-functional
How to Get Hired at Maximus
🎯 Tips for Getting Hired
- Customize your resume: Highlight digital strategy and AEM expertise.
- Research Maximus: Understand their mission and digital presence.
- Showcase leadership: Emphasize team management and cross-functional projects.
- Prepare for analytics: Demonstrate SEO and performance tracking experience.