Search Engine Optimization & AI Specialist
Maverik, Inc. · Salt Lake City, UT
- On site
- Full-time
- $90,000 / year
- Salt Lake City, UT
Job highlights
- Optimize Maverik's online visibility across search engines.
- Manage local listings and ensure accurate store data.
- Develop AI search strategies for emerging platforms.
- Analyze performance and provide actionable insights.
- Drive customer engagement and store traffic.
About the role
About Maverik:
At Maverik, we don’t just offer jobs, we offer adventures.
Position Summary:
The SEO & AI Specialist is responsible for shaping how customers discover Maverik across traditional search engines, local map platforms, and emerging AI-driven search experiences. It combines SEO, local listings optimization, and AI search strategy to ensure accurate, high-performing digital visibility that drives customer engagement, store traffic, and conversion.
Why This Role Matters:
This role directly impacts how easily customers can find Maverik when searching for fuel, food, and convenience on Google, maps, and AI-powered search tools—ultimately influencing store traffic, brand trust, and revenue growth.
Location/Schedule:
This role is based at our Salt Lake City Headquarters with a 4-day hybrid in-office schedule.
Day-to-Day Responsibilities:
- Own Maverik’s organic visibility across search engines, map platforms, local listings, and AI-driven search environments.
- Optimize store location pages, structured data, and content to capture high-intent and local search traffic.
- Maintain accurate and consistent location data across platforms, ensuring store information such as hours, services, fuel, and amenities is correct.
- Manage and optimize external listing and data partners (e.g., Yext) while partnering with web, UX/UI, and data teams.
- Identify and resolve listing, mapping, and visibility issues such as duplicates, incorrect pins, and outdated store data.
- Lead review and reputation management efforts by monitoring customer feedback and improving ratings and trust.
- Develop and execute AI search strategy, optimizing content for AI-generated answers, zero-click results, and conversational search.
- Implement automation and AI-enabled tools to monitor performance, detect issues, and improve efficiency and accuracy.
- Analyze search performance, customer behavior, and discovery trends to deliver actionable insights that improve visibility and conversion.
Qualifications:
- Bachelor’s degree in Marketing, Digital Marketing, Business, Information Systems, Computer Science, Data Analytics, Communications, or a related field preferred (associate degree considered with relevant experience).
- 3+ years of experience in SEO, digital marketing, or search optimization focused on customer acquisition and digital discovery.
- Experience improving organic visibility, search rankings, and conversion through SEO and emerging AI search strategies.
- Hands-on experience with local search and listings management platforms such as Google Business Profiles, Apple Maps, and Yext.
- Strong analytical skills with experience using tools like Google Analytics or Adobe Analytics to translate data into insights and action.
- Understanding of technical SEO, including structured data, schema markup, site performance, indexing, and tagging.
- Familiarity with AI-driven search trends, zero-click search behavior, and optimization for conversational or answer-based engines.
- The Maverik Spirit – you’re a clear communicator, team player, and problem-solver who thrives in a fast-paced environment.
Bonus Points If You Also Bring:
- Experience with CMS platforms, APIs, tagging frameworks, and marketing technology integrations.
- Knowledge of data governance, privacy standards, and digital compliance practices.
- Experience with automation tools, AI workflows, or scalable search optimization systems.
- Background working in multi-location retail, hospitality, or consumer-facing brands.
Compensation & Benefits:
Pay Range: $80,000-$90,000 + DOE and Bonus Opportunities
The above salary range represents a general guideline; however, Maverik considers a number of factors when determining base salary offers, such as the scope and responsibilities of the position and the candidate's experience, education, skills, and current market conditions.
Benefits Include:
- Full Health, Dental, and Vision Package with company contribution to cost
- In-Store and Fuel Discounts
- Retirement plan with company match (401K)
- Eligible for the annual incentive bonus program
- Profit Sharing: When Maverik succeeds, so do you. Team Members are eligible for annual profit sharing—our way of recognizing the important role you play in our success
- Comprehensive Paid Time-Off Policy, along with additional perks and benefits
Key skills/competency:
- Search Engine Optimization (SEO)
- Artificial Intelligence (AI) Search Strategy
- Local SEO and Listings Management
- Data Analysis and Insights
- Google Business Profiles Optimization
- Yext Platform Management
- Technical SEO (Schema Markup, Structured Data)
- Customer Reputation Management
- Digital Visibility Strategy
- Search Performance Analysis
Skills & topics
- SEO
- AI
- Search Engine Optimization
- Artificial Intelligence
- Local SEO
- Digital Marketing
- Search Strategy
- Maverik
- Specialist
- Optimization
How to get hired
- Tailor your resume: Highlight your SEO, AI search, and local listing management experience. Quantify achievements with data.
- Showcase technical skills: Emphasize experience with Google Business Profiles, Yext, and analytics tools like Google Analytics.
- Demonstrate Maverik spirit: Prepare examples of clear communication, teamwork, and problem-solving in fast-paced environments.
- Research Maverik: Understand their brand and how this role impacts customer discovery and revenue growth.
- Prepare for interviews: Be ready to discuss your strategies for improving organic visibility and AI search optimization.
Technical preparation
Master Google Business Profile optimization techniques.,Practice optimizing structured data and schema markup.,Analyze SEO performance using Google Analytics.,Familiarize with AI search trends and tools.
Behavioral questions
Describe a time you improved online visibility.,How do you handle conflicting data priorities?,Share an example of problem-solving in SEO.,How do you collaborate with cross-functional teams?
Frequently asked questions
- What is the salary range for the Search Engine Optimization & AI Specialist role at Maverik?
- The Search Engine Optimization & AI Specialist role at Maverik has a salary range of $80,000 - $90,000 annually, with potential for bonuses and profit sharing based on performance and company success. The final offer will depend on factors like experience, education, and market conditions.
- What are the key responsibilities of the SEO & AI Specialist at Maverik?
- The SEO & AI Specialist at Maverik is responsible for enhancing the company's online visibility across search engines, map platforms, and AI-driven search experiences. This includes optimizing store pages, managing local listings, developing AI search strategies, and analyzing performance data to drive customer engagement and store traffic.
- What is the work arrangement for this Search Engine Optimization & AI Specialist position?
- This position is based at Maverik's Salt Lake City Headquarters and offers a hybrid work arrangement, requiring 4 days in the office each week.
- What qualifications are required for the Search Engine Optimization & AI Specialist job?
- Candidates should ideally have a Bachelor's degree in a related field and at least 3 years of experience in SEO, digital marketing, or search optimization. Essential skills include hands-on experience with local search platforms, analytical capabilities, and an understanding of technical SEO and AI search trends.
- What benefits does Maverik offer to its employees for the SEO & AI Specialist role?
- Maverik offers a comprehensive benefits package including full health, dental, and vision coverage, in-store and fuel discounts, a 401K plan with company match, annual incentive bonuses, profit sharing, and a generous paid time-off policy.
- How can I optimize my application for the Search Engine Optimization & AI Specialist role at Maverik?
- To optimize your application, tailor your resume to highlight your SEO, AI search, and local listing management expertise, quantifying achievements with data. Showcase your proficiency with relevant tools like Google Business Profiles and Yext. Demonstrating the 'Maverik Spirit' by showcasing your communication, teamwork, and problem-solving skills will also strengthen your application.
- What is considered a 'bonus' for the Search Engine Optimization & AI Specialist role at Maverik?
- Bonus points for the Search Engine Optimization & AI Specialist role at Maverik include experience with CMS platforms, APIs, tagging frameworks, data governance, AI workflows, and a background in multi-location retail or consumer-facing brands.