Senior Associate, Consumer Content

About Maven Clinic

Maven is the world's largest virtual clinic for women and families, dedicated to making healthcare accessible and effective for everyone. Our award-winning digital platform provides comprehensive clinical, emotional, and financial support across fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. Trusted by over 2,000 employers and health plans, Maven's end-to-end platform consistently improves clinical outcomes, reduces healthcare costs, and ensures equity in benefits programs.

Recognized for innovation and industry leadership, Maven has been named to prestigious lists such as the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has successfully raised over $425 million in funding from leading healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. Learn more at mavenclinic.com.

Award-Winning Culture

Maven Clinic is proud recipient of over 30 workplace and innovation awards, highlighting our commitment to an important mission and exceptional employee experience. Recent accolades include:

• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024)
• Fortune Best Workplaces for Millennials (2024)
• Fortune Best Workplaces in Health Care (2024)
• TIME 100 Most Influential Companies (2023)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

The Role: Senior Associate, Consumer Content

Maven Clinic is seeking a Senior Associate, Consumer Content to develop and scale a best-in-class content engine. This engine will enhance our member experience and drive growth across all marketing channels. Reporting to the VP of Product and Consumer Growth, this role uniquely blends content creation, product strategy, and growth initiatives, with a focus on deepening engagement, improving retention, and attracting new members.

As a B2B2C company, we are looking for a creative, "scrappy" builder deeply immersed in consumer culture, who can craft compelling stories for individuals navigating reproductive and women’s health journeys, including fertility, pregnancy, menopause, hormone, and metabolic health. The ideal candidate is AI-native, proficient in both short-form and long-form content, video-first, and comfortable collaborating with creators and agencies to maximize output. This position requires a mindset of continuous experimentation, rapid iteration, and data-driven decision-making to build a scalable content playbook.

Key Responsibilities

• Own the content strategy and calendar for member-facing content across various channels (in-product, lifecycle, social, email, landing pages), with a primary focus on driving ongoing engagement and retention.
• Concept, write, produce, and deliver content in diverse formats, including short-form video (TikTok, Reels, YouTube Shorts), short-form copy (social, push, in-app, email), and long-form content (guides, scripts, landing pages, editorial stories).
• Manage end-to-end video content production – filming, editing, captioning, and remixing – leveraging AI tools for ideation, scripting, editing, voice/clip generation, and auto-captioning to significantly boost production efficiency.
• Develop and refine a content playbook by testing formats and editing styles to identify what resonates best, scaling output without compromising quality.
• Design content within the member experience in collaboration with Clinical teams, ensuring it educates members, encourages return visits and retention, and maintains emotional resonance and brand consistency.
• Collaborate effectively with creators, agencies, and production partners, including briefing and managing micro-creators, influencers, and creative agencies, while upholding a consistent tone and quality standard.
• Relentlessly analyze content performance daily, iterating based on insights, and translating these findings into new concepts, formats, and channel strategies.
• Work cross-functionally with Brand, Growth, and Product teams, maintaining a fast-paced, "scrappy" approach akin to a one-person studio.
• Provide member and market insights back to the business to inform product decisions, brand positioning, and future content opportunities.

What We're Looking For

• AI-native and TikTok-native proficiency.
• High-agency, scrappy, and fast-moving work style.
• Strong blend of creative and analytical skills.
• Comfortable operating as a "one-person studio."
• Exceptional storytelling abilities and a keen cultural observer.
• Healthcare and/or Health & Wellness experience is a bonus.

Compensation & Benefits

The base salary range for the Senior Associate, Consumer Content role is $89,000 - $115,000 per year. In addition to salary, you will receive equity and a comprehensive benefits package. Individual pay decisions consider qualifications, experience level, and skillset.

This role requires active work authorization in the US.

Work Model & Locations

Maven embraces a flexible hybrid work model. Our teams primarily operate from the New York Metropolitan area, NY, and remotely via San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C. For those based in our New York City office, in-person collaboration is encouraged with a requirement to work onsite three days a week (Tuesday, Wednesday, Thursday). For those in San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C., quarterly "Work Together Days" are encouraged within these cities to foster in-person collaboration. This policy balances remote work flexibility with the benefits of face-to-face interaction.

Commitment to Diversity

At Maven, we believe diverse backgrounds and experiences enrich our teams and enable us to surpass our goals. We encourage applicants who may not meet every single listed requirement to share their unique background and how it can contribute to our teams.

Employee Benefits

Our competitive benefits package is designed to support your health, well-being, and career growth. Key benefits for US-based, full-time employees include:

• Maven for Mavens: Full platform access and specialist care for mental health, reproductive health, family planning, and pediatrics.
• Whole-self care through wellness partnerships.
• Hybrid work model, with in-office meals and "Work Together Days."
• 16 weeks of 100% paid parental leave and a new parent stipend (after one year of service).
• Annual professional development stipend and access to a personal career coach.
• 401K matching for US-based employees, with immediate vesting.

Maven is an affirmative action and equal opportunity employer. For security concerns or general inquiries, please contact security@mavenclinic.com or careers@mavenclinic.com respectively. Always ensure communication originates from an @mavenclinic.com email address.

Key skills/competency

• Content Strategy
• Content Production
• Video Editing
• AI Tools
• Social Media Content
• Copywriting
• Consumer Engagement
• Data Analysis
• Cross-functional Collaboration
• Reproductive Health Content