AI-Native Digital Experience and SEO Automation Lead

About Mattermost

At Mattermost, we build the #1 collaborative workflow solution for defense, intelligence, security, and critical infrastructure organizations. Trusted by governments, financial institutions, and technology companies, our platform enables secure, efficient operations for the world’s most critical teams.

We’re dedicated to empowering organizations to operate with confidence, reducing risks, and accelerating productivity. Guided by our core values of Customer Obsession, Earn Trust, Self Awareness, Ownership and High Impact, we collaborate closely with our customers to deliver solutions that meet complex needs and drive success.

To learn more, visit www.mattermost.com

We are not hiring a traditional SEO specialist.

We are hiring an AI-native digital operator who treats AI as infrastructure — not novelty — and owns the website as a performance engine.

If you casually experiment with AI, this is not the role.

If you design AI workflows, build automations, and continuously optimize digital systems, keep reading.

The Role

You will own Mattermost.com from a digital performance perspective.

This is a hands-on builder role. You execute daily while continuously improving the system behind the execution.

You Will

• Build and maintain pages in WordPress
• Launch landing pages quickly and efficiently
• Continuously optimize SEO and search visibility
• Automate repeatable workflows
• Design AI-assisted systems that reduce manual effort
• Treat the website as a growth engine, not a brochure

Core Responsibilities

WordPress Ownership (Required)

• Build and update landing pages, blog posts, campaign assets, and conversion flows in WordPress
• Maintain template consistency, schema integrity, tagging structure, and UX standards
• QA releases for speed, mobile readiness, accessibility, and conversion logic
• Collaborate with design and engineering while confidently building within templates independently
• Troubleshoot HTML/CSS issues without hand-holding

Deep WordPress proficiency is non-negotiable.

AI-Native SEO & Automation

You will architect workflows — not simply “use AI.”

Examples Of Expected Ownership

• AI-assisted keyword clustering and competitive research
• Structured prompt frameworks for content briefs and optimization
• Automated SEO audits
• AI-assisted schema and metadata generation
• Workflow automation using tools like n8n, Zapier, Make, APIs, or similar
• AI-driven analysis of CRO tests and search performance
• Integration of AI tools into repeatable systems

You Should Be Able To Clearly Articulate

• The AI tools you actively use
• The workflows you’ve built
• The automations you’ve shipped
• How AI improved speed, quality, or measurable performance

We expect experimentation, iteration, and systems thinking.

CRO, UX & Conversion Systems

• Own optimization of demo flows, navigation, and campaign landing pages
• Use analytics and AI to identify friction and drop-offs
• Design and test experiments continuously
• Partner with demand generation and performance marketing teams to ensure conversion efficiency

Analytics & Digital Infrastructure

• Ensure tagging accuracy in GA4 and GTM
• Maintain and improve reporting workflows (Looker Studio or similar)
• Automate reporting and insight generation where possible
• Partner across Salesforce, Pardot, 6sense, and related systems to ensure digital continuity

You think in systems — not one-off fixes.

Required Qualifications

• 3–6 years of B2B SaaS experience in SEO, digital growth, or web operations
• Deep WordPress proficiency (required)
• Strong technical SEO expertise (schema, internal linking, crawl logic, indexing)
• Hands-on GA4 and GTM experience
• Demonstrated use of AI tools beyond basic experimentation
• Experience building automation workflows (n8n, Zapier, Make, APIs, etc.)
• Proven measurable SEO, GEO, AEO, or conversion growth impact

This role may require the candidate to obtain and maintain a U.S. security clearance in the future. As such, applicants must be U.S. citizens and eligible to obtain a U.S. government security clearance.

What Will Make You Stand Out

• You’ve built repeatable AI workflows
• You understand structured prompting and prompt iteration
• You proactively research and test emerging tools
• You continuously optimize your own processes
• You show intellectual curiosity and strong ownership
• You are deeply committed to mastering AI-driven digital execution

What This Role Is Not

• Not purely content writing
• Not agency coordination
• Not light-touch SEO support
• Not surface-level AI usage

This is a builder role.

If you believe AI is a daily operating system — not a trend — and you want to build digital infrastructure that powers mission-critical organizations, we’d love to meet you.

Why Mattermost

We’re on a mission to transform how teams work securely and efficiently. We value innovation, speed, and curiosity, and you’ll be empowered to explore AI-driven approaches that define the future of digital marketing.

Mattermost takes a market-based approach to pay, and compensation may vary depending on your location in Canada. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Mattermost is an EEO Employer, we are a remote-first, open-source company.

We are continually working to expand our hiring in more countries and regions, ensuring compliance with local laws and regulations, which takes time.

Mattermost values your unique perspective—we welcome all applicants. We encourage individuals from all backgrounds to apply and are committed to assessing candidates based on their skills and qualifications. We do not tolerate discrimination against staff or applicants based on race, religion, national origin, age, disability, pregnancy status, veteran status, or other personal characteristics.

If you require accommodations during the interview process, please let us know—we’re happy to assist.

Key skills/competency

• WordPress proficiency
• Technical SEO
• AI workflow automation
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Conversion Rate Optimization (CRO)
• UX standards
• API integration
• Structured prompting
• Systems thinking